🔹 Job Title: Associate Marketing Manager
🔹 Company: TD
🔹 Location: Toronto, Ontario
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in marketing, strong data analysis skills, and the ability to work effectively in a team environment.
✅ Develop and execute owned channel strategies to elevate the brand and customer experience
✅ Support integrated marketing campaigns and non-targeted messaging with a focus on branch wrap and digital content tactics
✅ Provide marketing thought leadership to the team, function, and assigned portfolio(s)
✅ Collaborate with cross-functional teams to deliver all elements of campaigns, including targeted and channel marketing
✅ Monitor and analyze campaign results, and take corrective actions to achieve targets
✅ Utilize the ABEDO stage gate process to manage projects effectively from initiation to completion
✅ Navigate through roadblocks by engaging key stakeholders and sponsors
✅ Build innovative solutions and drive the spirit of innovation among the team
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis. The ideal candidate will have experience in marketing, strong analytical skills, and the ability to work effectively in a team environment.
Education: Undergraduate degree or relevant professional certifications, designations, or equivalent
Experience: 2-5 years of experience in marketing
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills for this role are broad and encompass various aspects of marketing. The ideal candidate will have a strong foundation in marketing strategy, data analysis, and project management.
Salary Range: $76,800 - $115,200 CAD per year
Benefits:
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in Toronto. Benefits are comprehensive and include health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.
Industry: Banking
Company Size: TD is one of the world's leading global financial institutions with over 95,000 employees and serves over 27 million customers in Canada, the United States, and around the world.
Founded: TD was founded in 1855 and has since grown to become the fifth largest bank in North America by branches/stores.
Company Description:
Company Specialties:
Company Website: TD Bank Group
ASSUMPTION: TD is a large, established financial institution with a strong focus on customer experience. The company offers a wide range of financial products and services and is committed to enriching the lives of its customers, communities, and colleagues.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Director, Channel Transformation
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities.
Office Type: Corporate office
Office Location(s): TD Terrace - 160 Front Street West, Toronto, Ontario
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM with a 30-minute lunch break
ASSUMPTION: Toronto offers a dynamic work environment with a diverse range of cultural, recreational, and professional opportunities. The city's robust public transportation system makes it easy to commute to and from work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, campaign management, customer insights, data analysis, project management, stakeholder engagement, risk management, team collaboration, performance monitoring, problem-solving, innovation, communication, relationship management, market research
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and campaign management skills, data analysis and problem-solving skills, communication and presentation skills, and cultural fit with TD's values. The ideal candidate will have relevant marketing experience and be able to demonstrate their skills through specific examples and case studies.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals. The ideal candidate will have experience with marketing automation tools, data analysis tools, project management tools, and collaboration tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: TD values a diverse and inclusive work environment where employees feel respected, valued, and empowered to bring their authentic selves to work. The ideal candidate will align with TD's values and be comfortable working in a collaborative, data-driven, and innovative environment with a customer-focused mindset.
ASSUMPTION: This role may present challenges related to working in a large, matrixed organization, managing competing priorities, navigating a complex regulatory environment, and balancing strategic thinking with day-to-day tactical execution. The ideal candidate will be adaptable, resilient, and able to thrive in a dynamic work environment.
ASSUMPTION: This role is similar to a Marketing Manager or Senior Marketing Manager role in a financial services or related industry. However, the ideal candidate will have a broader scope and require more strategic thinking and collaboration with cross-functional teams. Career progression may involve moving into a senior marketing leadership role or transitioning into a related field such as business strategy or product management.
ASSUMPTION: These sample projects are representative of the types of marketing initiatives the ideal candidate may work on in this role. The specific projects may vary depending on the business needs and priorities.
ASSUMPTION: These key questions will help the candidate better understand the role's priorities, fit within the organization, challenges, growth opportunities, and work-life balance at TD.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.