📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Newell Brands
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting brand strategies to drive sales and achieve business objectives.
- Executing brand plans across media, social, and channels.
- Collaborating with cross-functional teams for seamless campaign execution.
- Leveraging data-driven insights to refine targeting, messaging, and customer acquisition.
- Supporting innovation launches and brand activation plans.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand success.
📋 Key Responsibilities
✅ Supporting the Coleman Brand Strategies to drive sales and achieve business objectives.
✅ Executing flawlessly on brand plan such as media, social, channel strategy and working plan
✅ Supporting Line manager to find root issues/opportunities to solve brand problems and drive sales.
✅ Communication with cross function team on marketing execution
✅ Executing comprehensive digital marketing plan across channels to drive traffic, conversion and basket size with clear ROI measurement related with GMV achievement.
✅ Leveraging data-driven insights to refine targeting, messaging, and customer acquisition.
✅ Supporting line manager as deputy project leader to drive innovation launch
✅ Supporting line manager to build up brand activation plan, and execute the plan
✅ Supervise the brand activation execution
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve brand goals.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 6+ years of solid experience in brand marketing roles
Required Skills:
- Proven experience in brand development and brand building.
- Strong understanding of brand building approach: Media, social, marketing collaboration and execution.
- Excellent analytical skills with the ability to interpret data and generate business insight, make data-driven decisions.
- Exceptional communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Ability to identify and apply creative solutions to resolve brand issues.
- Excellent written and verbal communication skills.
- Negotiation skill to align resources, trade investment with key internal and external stakeholder.
- Enthusiasts on Outdoor activities, understanding of outdoor category is preferred.
Preferred Skills:
- Experience in the outdoor category.
- Fluency in Mandarin.
ASSUMPTION: Candidates with experience in the outdoor category and fluency in Mandarin may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Overtime may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands operates in the manufacturing industry, focusing on consumer goods and household products.
Company Size: Newell Brands is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams.
Founded: Newell Brands was founded in 1903 and has since grown into a global leader in its industry.
Company Description:
- Newell Brands is a leading global consumer goods company with a portfolio of iconic brands.
- The company is focused on delighting consumers by lighting up everyday moments.
- Newell Brands is committed to integrity, teamwork, passion for winning, ownership, and leadership in all its operations.
Company Specialties:
- Marketing and commercial products
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands' large size and global presence offer opportunities for career growth and exposure to diverse teams and markets.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and leadership development.
Reporting Structure: The Associate Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams.
Work Arrangement: This role is on-site, requiring regular presence in the Shanghai office.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing Manager role.
- Expansion into other brands or markets within Newell Brands.
- Development of leadership and management skills through team collaboration and mentorship.
ASSUMPTION: Successful candidates in this role will have opportunities to grow within Newell Brands, based on their performance and the company's needs.
🌍 Location & Work Environment
Office Type: Newell Brands' Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US
Geographic Context:
- Shanghai is a major commercial hub and offers a vibrant, multicultural work environment.
- The city is known for its dynamic business ecosystem and opportunities for professional growth.
- Shanghai's urban landscape and cultural attractions provide a stimulating backdrop for work and leisure.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required based on business needs.
ASSUMPTION: The Shanghai office provides a modern, collaborative work environment that supports productivity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Brand marketing expertise
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit with Newell Brands' values
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume.
- Prepare examples of data-driven decision-making and problem-solving in brand marketing contexts.
- Demonstrate enthusiasm for outdoor activities and the outdoor category in your cover letter.
ATS Keywords: Brand Marketing, Brand Development, Brand Building, Digital Marketing, Data Analysis, Communication, Interpersonal Skills, Project Management, Creative Solutions, Negotiation, Outdoor Activities, Social Media, Media Strategy, Sales Strategy, Customer Acquisition, ROI Measurement
ASSUMPTION: Newell Brands' hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., WeChat, Weibo, Facebook, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in brand marketing roles and may vary based on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Passion for Winning
- Ownership & Leadership
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving brand success through data-driven insights and strategic planning?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you align with Newell Brands' core values and company culture?
ASSUMPTION: Candidates who demonstrate a strong fit with Newell Brands' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The outdoor category is competitive and requires a deep understanding of consumer behavior and market trends.
- The role may involve working with cross-functional teams, requiring strong communication and collaboration skills.
- The pace of work may be fast, requiring adaptability and resilience.
- The role may require occasional travel to other Newell Brands offices or industry events.
ASSUMPTION: Successful candidates will be able to navigate these challenges and contribute effectively to the brand's success.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager role but with a greater focus on execution and cross-functional collaboration.
- Compared to a Marketing Coordinator role, this position requires more strategic thinking and leadership.
- In terms of career progression, this role offers opportunities to grow into a Marketing Manager or Senior Marketing Manager position.
ASSUMPTION: Understanding the differences and similarities between this role and related positions can help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing plan to drive traffic, conversion, and basket size for a new product launch.
- Analyzing customer data to identify trends and opportunities for brand growth and refinement.
- Collaborating with cross-functional teams to execute a successful brand activation event.
ASSUMPTION: These sample projects illustrate the types of initiatives an Associate Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy for Coleman and how this role contributes to its success?
- How does this role collaborate with other teams within Newell Brands, such as product development and sales?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Newell Brands support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand marketing experience and achievements.
- Write a cover letter expressing your enthusiasm for outdoor activities and the outdoor category.
- Prepare examples of data-driven decision-making and problem-solving in brand marketing contexts.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
