📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Bristol Myers Squibb
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Conducting competitive analyses to identify market trends and opportunities
- Planning and executing in-depth market intelligence analysis
- Monitoring and analyzing product performance
- Ensuring alignment of product marketing activities with corporate branding guidelines
- Supporting sales teams with sales tools and messaging support
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and strategic thinking.
📋 Key Responsibilities
✅ Leverage competitive analyses to identify market trends, customer needs, and opportunities for differentiation
✅ Plan and execute in-depth market intelligence analysis to support business growth requirements and new opportunities development
✅ Monitor and analyze product performance, and make recommendations for improvements or changes
✅ Ensure alignment of product marketing activities with corporate branding and messaging guidelines
✅ Help manage commercial strategy for dedicated products' brand planning process and execute marketing activities associated with brand plans
✅ Support sales teams with sales tools and messaging support
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on market analysis and product performance monitoring
Required Skills:
- Proven experience in market analysis and product performance monitoring
- Strong skills in brand planning and sales support
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience in the pharmaceutical industry
- Knowledge of market research tools and techniques
- Ability to work in a matrix organization
ASSUMPTION: Candidates with experience in the pharmaceutical industry or relevant market research experience may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work 3 days a week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a leading global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines for patients with serious diseases.
Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb offers a large and diverse work environment.
Founded: The company was founded in 1887 and has a rich history of innovation and scientific excellence.
Company Description:
- Bristol Myers Squibb is committed to transforming patients' lives through science
- The company has a strong focus on innovation, with a pipeline of potential therapies in various therapeutic areas
- Bristol Myers Squibb is dedicated to promoting health equity and improving health outcomes for underserved populations
Company Specialties:
- Oncology
- Hematology
- Immunology
- Cardiovascular disease
- Fibrosis
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb's focus on innovation and patient-centric approach creates an environment that encourages growth and development for employees.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, market research, and product management
Work Arrangement: Hybrid work arrangement, with 2 days on-site and 3 days remote
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or other leadership roles
- Opportunities to work on diverse brands and therapeutic areas
- Chance to gain experience in a global pharmaceutical company and learn from industry experts
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers in the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US; South Tower, 25th Floor, 1285 Avenue of the Americas, New York, NY 10001, US; 1717 Nanjing West Road, Floor 17, Shanghai, 200040, CN
Geographic Context:
- Shanghai is a major commercial hub and financial center in China, offering a vibrant and dynamic work environment
- The office is located in the heart of the city, with easy access to public transportation and amenities
- Shanghai offers a rich cultural scene, with numerous museums, art galleries, and historical sites
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for remote work 3 days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills and strategic thinking
- Case study or presentation to demonstrate analytical and creative skills
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant market analysis and product performance monitoring experience in your resume
- Tailor your cover letter to demonstrate your understanding of the pharmaceutical industry and Bristol Myers Squibb's mission
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Market analysis, product performance, brand planning, sales support, competitive analysis, market intelligence, pharmaceutical industry, strategic thinking, data-driven decision making
ASSUMPTION: Bristol Myers Squibb's interview process is designed to assess candidates' skills and cultural fit, with a strong focus on problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Market research tools (e.g., Nielsen, Kantar, Euromonitor)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with market research tools and data visualization software will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitor activities in the pharmaceutical industry?
- Can you describe a time when you had to analyze complex data to make a strategic decision?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Bristol Myers Squibb values candidates who are passionate about improving patients' lives, innovative, and committed to working collaboratively in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with large datasets and complex analytics tools
- Navigating a matrix organization and building effective cross-functional relationships
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a collaborative work style.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on market analysis and data-driven decision making
- Bristol Myers Squibb's focus on innovation and scientific excellence creates a unique work environment compared to other pharmaceutical companies
- This role offers significant growth potential for candidates looking to advance their marketing careers in the pharmaceutical industry
ASSUMPTION: Candidates with experience in market analysis and data-driven decision making may find this role particularly appealing compared to other marketing roles in the pharmaceutical industry.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify opportunities for a new product launch
- Developing a brand positioning strategy based on customer insights and market trends
- Creating a sales enablement tool to support the launch of a new product
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, as well as the importance of collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to market intelligence and how it informs business strategy?
- How does this role collaborate with other marketing teams and functions within the organization?
- What opportunities are there for professional growth and development in this role?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant market analysis and product performance monitoring experience
- Write a cover letter that demonstrates your understanding of the pharmaceutical industry and Bristol Myers Squibb's mission
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
