📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Nanit
🔹 Location: New York, NY (Hybrid)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days/week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving retail marketing strategies to strengthen Nanit's presence across various partners
- Expanding Nanit's brand footprint through innovative in-store activations, co-marketing initiatives, and digital enhancements
- Engaging and growing the Nanit community through events, partnerships, and digital content
- Collaborating cross-functionally with sales, creative, and product marketing teams to develop and execute impactful campaigns
ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and hands-on execution to drive retail marketing, community growth, and brand engagement initiatives.
📋 Key Responsibilities
✅ Ensure consistent brand messaging and creative assets across all retail partners to strengthen Nanit’s presence
✅ Identify opportunities to expand Nanit’s brand footprint through in-store activations, co-marketing initiatives, and digital enhancements
✅ Collaborate with sales, creative, and product marketing teams to develop and execute impactful retail campaigns
✅ Develop and execute strategies to engage the Nanit community through events, partnerships, and content
✅ Support strategies to increase organic product reviews across owned websites and key retail partners, including Amazon
✅ Work cross-functionally to integrate community engagement and lifecycle marketing into broader marketing and content strategies
✅ Partner with and support a team of community moderators to ensure responses align with brand guidelines and provide appropriate guidance
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of retail marketing experience with a proven track record of executing successful co-marketing initiatives and digital retail campaigns
Required Skills:
- Proven experience in retail marketing and digital campaigns
- Community-driven mindset with experience managing online forums, social media groups, or ambassador programs
- Strong cross-functional collaboration skills, working with sales, creative, and customer success teams
- Strategic and analytics thinking, with the ability to track, analyze, and optimize retail and community engagement efforts
- Results-oriented and adaptable, thriving in a fast-paced environment
Preferred Skills:
- Experience with baby tech or consumer electronics products
- Fluency in Spanish or other languages
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in retail marketing and community engagement, as well as the ability to thrive in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: $75,000 to $85,000 base salary + equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance.
Benefits:
- Healthcare Benefits
- 401(k) Plan
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- Basic Life Insurance
- Equity
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence 3 days per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on factors such as experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, specifically focused on baby tech products
Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2016, with a history of innovation and rapid growth in the baby monitor and parenting products market
Company Description:
- Nanit is a high-growth baby tech company that revolutionized the baby monitor industry with computer-vision and machine-learning capabilities
- The company offers advanced baby monitoring and parenting products, focusing on improving sleep quality for both babies and parents
- Nanit has an engaged customer base and is committed to providing information and expertise to support parents throughout their journey
Company Specialties:
- Baby monitors with advanced technology
- Parenting products and solutions
- Community engagement and support for parents
Company Website: http://www.nanit.com
ASSUMPTION: Nanit's focus on innovation, customer engagement, and growth creates an exciting work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Director of Brand Marketing and Community
Work Arrangement: Hybrid work arrangement, requiring on-site presence 3 days per week in New York, NY
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to grow into a leadership role as the company continues to expand
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Nanit's marketing efforts and growth, with potential for career advancement.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with on-site presence required 3 days per week in New York, NY
Office Location(s): Nanit's headquarters is located in New York City, with additional offices in Tel Aviv, Israel
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions and entertainment options
- The city is well-connected by public transportation, making it easy to commute to work
- New York City is a major hub for the consumer electronics industry, providing ample networking opportunities
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence 3 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Director of Brand Marketing and Community
Key Assessment Areas:
- Retail marketing experience and achievements
- Community engagement strategies and examples
- Cross-functional collaboration skills
- Analytical and problem-solving abilities
Application Tips:
- Highlight relevant retail marketing experience and successes in your resume and cover letter
- Demonstrate your understanding of Nanit's products and target audience in your application materials
- Prepare examples of community engagement initiatives and their outcomes
- Showcase your ability to work collaboratively and adapt to a fast-paced environment
ATS Keywords: Retail marketing, community engagement, cross-functional collaboration, digital campaigns, brand messaging, event management
ASSUMPTION: Nanit's hiring process is designed to assess candidates' relevant experience, skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Nanit uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nanit values creativity and continuous improvement in all aspects of its products and marketing efforts
- Customer-centricity: Nanit prioritizes understanding and addressing the needs of its customers, focusing on improving their sleep quality and overall well-being
- Collaboration: Nanit fosters a collaborative work environment, encouraging team members to work together to achieve common goals
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Data-driven, with a focus on using analytics and insights to inform decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a strong analytical mindset and a proven track record of using data to inform decision-making?
ASSUMPTION: Nanit's company culture values innovation, customer-centricity, and collaboration, creating an environment that supports growth and success for marketing professionals.
⚠️ Potential Challenges
- Balancing the demands of retail marketing, community engagement, and brand management
- Adapting to a fast-paced, dynamic work environment with a strong focus on results
- Managing multiple stakeholders, including retail partners, community members, and internal teams
- Ensuring consistent brand messaging and creative assets across various retail partners and channels
ASSUMPTION: This role presents unique challenges that require a well-rounded marketing professional with strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on both retail marketing and community engagement, requiring a unique blend of skills and experience
- Nanit's focus on innovation and customer-centricity sets it apart from other consumer electronics companies, offering a more dynamic and customer-focused work environment
- This role offers the opportunity to work on a wide range of marketing initiatives, from retail campaigns to community engagement and brand management
ASSUMPTION: This role offers a unique blend of retail marketing, community engagement, and brand management responsibilities, setting it apart from other marketing positions in the consumer electronics industry.
📝 Sample Projects
- Developing and executing a retail campaign to promote Nanit's latest baby monitor product, resulting in a 20% increase in sales across key retail partners
- Launching a community engagement initiative focused on sleep education and support, leading to a 30% increase in customer satisfaction scores
- Collaborating with the creative team to develop and distribute consistent brand messaging and creative assets across all retail partners, resulting in a 15% increase in brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on Nanit's marketing efforts and overall business success.
❓ Key Questions to Ask During Interview
- Can you describe the typical retail marketing campaigns and community engagement initiatives for this role?
- How does this role collaborate with other teams, such as sales, creative, and product marketing?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Nanit support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions will help applicants better understand the role's responsibilities, the team's dynamics, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant retail marketing experience and community engagement initiatives
- Prepare examples of your achievements in retail marketing, community engagement, and cross-functional collaboration
- Follow up with Nanit's HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
