Associate Marketing Manager, Amazon

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Amazon MX Player

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Launching and managing Amazon MX Player storefront and marketing campaigns
• Collaborating with multiple stakeholders to enhance customer experience
• Analyzing metrics and iterating on strategies to drive app adoption and conversion
• Working in a start-up-like environment with an entrepreneurial mindset

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on execution and continuous improvement.

📋 Key Responsibilities

✅ Own and implement Amazon MX Player storefront and marketing campaigns

✅ Analyze app adoption and conversion metrics to drive decision-making

✅ Collaborate with stakeholders to test and merchandize winning customer experiences

✅ Work with internal designers, agencies, and content acquisition teams to build creative strategies and campaigns

ASSUMPTION: This role requires a strong understanding of merchandising, data analysis, and customer metrics to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of professional non-internship marketing experience

Required Skills:

• Proficient in Excel or Tableau for data manipulation, macros, charts, and pivot tables
• Strong understanding of merchandising and customer metrics
• Excellent stakeholder management skills
• Proven ability to think strategically and execute flawlessly

Preferred Skills:

• Advanced knowledge of Microsoft Excel, including pivot tables, macros, index/match, vlookup, VBA, data links, etc.

ASSUMPTION: Candidates with experience in digital media, new customer experiences, and start-up environments are strongly preferred.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, vision, and dental insurance
• Retirement savings plan
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon) and 2025 (Amazon MX Player)

Company Description:

• Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon MX Player is a new digital video entertainment service launched by Amazon in India
• The company is known for its customer-centric approach, operational excellence, and commitment to innovation

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities to collaborate with diverse teams, learn from experienced professionals, and contribute to innovative projects.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager of Amazon MX Player

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Advancement to Senior Marketing Manager or similar roles within Amazon MX Player or other Amazon services
• Expansion of responsibilities and team leadership opportunities
• Cross-functional projects and collaborations with other Amazon teams

ASSUMPTION: This role offers a unique opportunity to shape the future of digital video entertainment in India and gain valuable experience in a high-growth market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art facilities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India
• The city offers a mix of traditional and modern culture, with a vibrant startup ecosystem
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options

ASSUMPTION: Bengaluru's thriving tech industry and multicultural environment provide ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the director or senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and metrics-driven decision-making
• Stakeholder management and communication skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your passion for digital media and new customer experiences
• Prepare examples of successful marketing campaigns or projects you've led
• Research Amazon's leadership principles and be prepared to discuss how you embody them

ATS Keywords: Marketing, Campaign Management, Customer Experience, Merchandising, Data Analysis, Stakeholder Management, Entrepreneurial Mindset, Digital Media, Customer Engagement, Metrics Tracking, Experimentation

ASSUMPTION: The interview process for this role may include case studies, scenario-based questions, and data analysis exercises to assess the candidate's problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Excel
• Tableau
• Amazon's internal marketing tools and platforms
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon's internal tools and platforms may be required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Strong focus on customer experience and innovation

Self-Assessment Questions:

• Do you have a strong passion for digital media and new customer experiences?
• Are you comfortable working in a fast-paced, start-up-like environment?
• Do you thrive in a data-driven culture and enjoy analyzing metrics to inform decision-making?
• Are you an excellent communicator and stakeholder manager?
• Do you embody Amazon's leadership principles and values?

ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Amazon's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth market with frequent changes and uncertainties
• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking with day-to-day execution and tactical tasks
• Adapting to a dynamic work environment and evolving team structures

ASSUMPTION: These challenges also present opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• This role is unique in its focus on the launch and growth of Amazon MX Player, a new digital video entertainment service in India
• Compared to other marketing roles at Amazon, this position offers a higher degree of autonomy and strategic influence
• Career progression in this role may follow a similar path to that of marketing managers in other Amazon services or businesses

ASSUMPTION: This role offers a unique opportunity to shape the future of digital video entertainment in India and gain valuable experience in a high-growth market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for Amazon MX Player's launch in India
• Analyzing customer data and market trends to inform marketing campaigns and merchandising strategies
• Collaborating with cross-functional teams to create engaging customer experiences and drive app adoption and conversion

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Associate Marketing Manager role at Amazon MX Player.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does Amazon support the growth and development of its marketing managers?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of working in a fast-paced, high-growth market like India?

ASSUMPTION: These questions will help you better understand the role, the team, and the work environment at Amazon MX Player.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter expressing your passion for digital media and new customer experiences
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.