Associate Marketing Manager, Amazon

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Amazon MX Player

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Launching and growing Amazon MX Player in India
• Owning and optimizing the storefront and marketing campaigns on living room devices
• Collaborating with cross-functional teams and external stakeholders
• Analyzing metrics and customer data to drive decision-making

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Own and implement strategies for Amazon MX Player storefront and marketing campaigns on living room devices

✅ Analyze and report on app adoption, conversion, and other relevant metrics

✅ Manage relationships with external stakeholders, including OEM partners, marketing agencies, and content acquisition teams

✅ Collaborate with internal designers and agencies to build creative strategies and campaigns

✅ Continuously iterate on new ideas based on performance data and customer feedback

ASSUMPTION: This role requires a high level of comfort with data analysis and a strong understanding of merchandising and customer experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on digital marketing and customer experience

Required Skills:

• Proven track record of driving customer engagement and app adoption
• Strong analytical skills and data-driven mindset
• Excellent stakeholder management and communication skills
• Familiarity with merchandising and customer experience principles
• Proficient in using data analysis tools and software

Preferred Skills:

• Experience with Amazon or similar e-commerce platforms
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)
• Knowledge of the Indian digital media landscape

ASSUMPTION: Fluency in English is required for this role, as it is the primary language of communication within the company.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (based on experience and market standards for this role and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for the role's demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Digital Media

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon), 2025 (Amazon MX Player India launch)

Company Description:

• Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon MX Player is a new digital video entertainment service launched in India, offering a wide range of content, including movies, TV shows, and originals
• Amazon is known for its customer-centric approach, operational excellence, and commitment to innovation

Company Specialties:

• E-commerce platform and services
• Cloud computing and infrastructure (AWS)
• Digital streaming and entertainment (Prime Video, Music, etc.)
• Artificial intelligence and machine learning

Company Website: Amazon.com

ASSUMPTION: Amazon MX Player is a new service in India, and this role offers an exciting opportunity to shape its growth and success.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager for Amazon MX Player India

Work Arrangement: On-site, full-time, with flexibility for remote work based on project needs

Growth Opportunities:

• Potential to grow into a senior marketing role as the service expands
• Opportunities to work on cross-functional projects and collaborate with other Amazon teams
• Chance to gain experience in a fast-paced, dynamic environment and learn from industry experts

ASSUMPTION: This role offers significant growth potential, as Amazon MX Player is a new service in India and is expected to grow rapidly.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest city in India
• It is a major hub for technology, startups, and innovation
• The city offers a mix of urban and cultural experiences, with a vibrant food scene, historical sites, and natural beauty

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The work environment at Amazon is fast-paced, collaborative, and data-driven, with a strong focus on customer experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving and analytical skills
• Strategic thinking and creativity
• Communication and stakeholder management skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on data-driven results
• Tailor your cover letter to demonstrate your passion for digital media and customer experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Marketing campaigns, stakeholder management, data analysis, customer experience, merchandising, creative strategies, content acquisition, metrics ownership

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Customer-centric and focused on innovation

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving customer engagement?
• Are you comfortable working with large datasets and using data to drive decision-making?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Amazon values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with frequent changes and new initiatives
• Balancing strategic thinking with tactical execution and day-to-day tasks
• Adapting to a new service and market, with limited historical data and customer insights

ASSUMPTION: These challenges are inherent to the role and the stage of the Amazon MX Player service in India. Successful candidates will be able to thrive in this dynamic environment and adapt to change.

📈 Similar Roles Comparison

• This role is unique to Amazon MX Player India and offers an opportunity to shape the service's growth and success
• Compared to other marketing roles in the digital media industry, this role offers a high degree of ownership and responsibility
• Career progression in this role may follow a path similar to other marketing roles within Amazon, with opportunities for growth and advancement

ASSUMPTION: This role is distinct from other marketing roles in the industry, offering a unique opportunity to work on a new service and shape its growth in a rapidly expanding market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for Amazon MX Player India
• Analyzing customer data to identify trends and opportunities for engagement and retention
• Collaborating with cross-functional teams to optimize the user experience and drive customer acquisition

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Amazon MX Player service in India and the key priorities for growth?
• How does this role fit into the overall marketing strategy for Amazon MX Player India?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Amazon support the professional development and growth of its employees in this role?
• What is the company's long-term vision for Amazon MX Player in India, and how does this role contribute to that vision?

ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements, with a focus on data-driven results
• Write a cover letter that demonstrates your passion for digital media and customer experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.