Associate Marketing Manager, Amazon MX Player

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Amazon MX Player

🔹 Company: Amazon

🔹 Location: Mumbai, Mahārāshtra, India

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement through notifications and re-engagement strategies
• Managing and prioritizing multiple new show launches
• Implementing A/B testing for campaign optimization
• Developing playbooks for new projects and maintaining organic retention goals

ASSUMPTION: The role requires a dynamic individual capable of handling multiple responsibilities simultaneously, particularly in a startup-like environment.

📋 Key Responsibilities

✅ Manage the notifications channel to re-engage past customer cohorts

✅ Oversee priorities for multiple new shows

✅ Run A/B experimentation to optimize campaign performance

✅ Deliver on organic retention goals

✅ Develop playbooks for new seed projects

ASSUMPTION: These responsibilities imply a need for strategic thinking, innovation, and effective communication skills to navigate the complexities of content marketing within a large organization like Amazon.

🎯 Required Qualifications

Education: Not specified, but a degree in Marketing, Business, or related fields is typical for such roles.

Experience: 2-5 years in a related field, ideally in a startup-like environment

Required Skills:

• Marketing
• A/B Testing
• Campaign Optimization
• Customer Engagement

Preferred Skills:

• Project Management
• Data Analysis

ASSUMPTION: Assumes candidates have familiarity with the Amazon ecosystem and experience in digital marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified. Salaries typically align with industry standards for similar roles at large tech companies in this region.

Benefits:

• Competitive health insurance packages
• Retirement savings plans
• Employee discounts on Amazon products

Working Hours: 40 hours per week; standard for full-time positions

ASSUMPTION: Benefits align with Amazon's global standards, but may vary based on local regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, a part of Amazon’s broader technology and retail service offerings

Company Size: 10,001+ employees, offering robust resources and opportunities for career growth

Founded: Not specified, but Amazon was founded in 1994

Company Description:

• Amazon operates with a customer-first approach, with a strong focus on innovation.
• The company supports a culture of fast decision-making and risk-taking.
• Amazon's scope and capability allow it to lead in various high-tech industries.

Company Specialties:

• e-Commerce
• Retail Operations
• Internet Technologies

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Considers Amazon's well-known status within the tech and e-commerce sectors as influencing its workplace environment and expectations.

📊 Role Analysis

Career Level: Associate, suitable for mid-level professionals with some experience

Reporting Structure: Likely reports to a Marketing Manager or Director within Amazon MX Player

Work Arrangement: Full-time, on-site

Growth Opportunities:

• Ability to work with a leading global brand
• Opportunities to innovate in digital marketing
• Potential to advance within a large corporate structure

ASSUMPTION: Growth is supported by Amazon’s extensive professional development resources and internal mobility policies.

🌍 Location & Work Environment

Office Type: Amazon’s Mumbai office features a dynamic, startup-like environment focused on creativity and innovation.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is a major hub for media and entertainment in India.
• Proximity to creative and technical talent pools.
• Access to a diverse market reflective of the wider Indian audience.

Work Schedule: Standard 40-hour workweek, potential for flexible hours depending on project needs

ASSUMPTION: Assumes a vibrant, culturally rich working environment that supports creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial application through Amazon's career site
• Phone screening with HR
• Assessment tests on marketing and strategy
• Several rounds of interviews with team leads and stakeholders

Key Assessment Areas:

• Technical and analytical skills in marketing
• Problem-solving abilities
• Cultural fit and alignment with Amazon’s values

Application Tips:

• Highlight experience with A/B testing and digital marketing campaigns
• Showcase projects that demonstrate innovation and measurable outcomes
• Prepare to discuss specific industry trends and their implications on marketing strategy

ATS Keywords: Marketing, A/B Testing, Campaign Optimization, Customer Engagement

ASSUMPTION: Interviews likely to focus on role-specific competencies and alignment with Amazon's innovative culture.

🛠️ Tools & Technologies

• Data analytics tools for performance tracking
• CRM platforms for managing customer engagement
• Content management systems for campaign deployment

ASSUMPTION: Familiarity with marketing technology (MarTech) tools is vital to execute responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Commitment to operational excellence
• Long-term strategic thinking

Work Style:

• Adaptable to fast-paced changes
• Innovative problem-solving approaches
• Collaborative teamwork with diverse groups

Self-Assessment Questions:

• Do you have a proven track record in digital marketing?
• Are you comfortable working in a startup-like environment within a large organization?
• Can you manage multiple projects simultaneously under tight deadlines?

ASSUMPTION: Candidates should resonate with Amazon's core values and demonstrate a proactive work style to thrive here.

⚠️ Potential Challenges

• Managing projects across diverse stakeholders
• Adapting rapidly to new processes and tools
• Navigating a large corporate structure to implement changes
• Meeting high-performance expectations

ASSUMPTION: Challenges align with the dynamic and fast-paced nature of Amazon's operational environment.

📈 Similar Roles Comparison

• Similar roles in other tech giants may include Media Planner or Product Marketing Manager.
• Responsibilities are often broad and encompass more strategic elements than in smaller firms.
• Resource availability is higher, allowing for innovative project execution.

ASSUMPTION: Comparisons based on typical marketing roles in large technology and media firms.

📝 Sample Projects

• Launching a cross-channel digital marketing campaign for a new show
• Developing and implementing a comprehensive customer re-engagement strategy
• Building a KPI dashboard to track campaign performance and customer engagement metrics

ASSUMPTION: Projects align with typical responsibilities in digital content marketing and are indicative of potential assignments.

❓ Key Questions to Ask During Interview

• What are the key challenges and opportunities for Amazon MX Player in the current market?
• How does the company measure success in this role?
• What kind of support does the team receive for professional development?
• How does Amazon foster a start-up culture within such a large organization?
• Can you describe the typical career path for someone in this role?

ASSUMPTION: Questions aim to provide insights into company strategy, expectations, and personal growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Career Portal
• Ensure your resume includes relevant keywords and experiences
• Prepare a portfolio of past marketing projects if applicable
• Be ready to discuss industry trends during interviews
• Follow up with the recruitment team post-interview for feedback

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.