📌 Core Information
🔹 Job Title: Associate Marketing Manager, Americas, Core Games (CONTRACT)
🔹 Company: 2K
🔹 Location: Novato, California, United States
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting North American marketing execution of integrated marketing efforts
- Driving marketing execution for key launch titles across the US and Canada
- Collaborating with cross-functional teams to ensure plans are executed effectively
- Optimizing marketing campaigns to meet business and marketing targets
ASSUMPTION: This role requires a strong understanding of marketing campaigns, creative workflows, and media execution within the video game industry or a similar entertainment industry.
📋 Key Responsibilities
✅ Supporting the Sr. Manager of North America marketing to execute integrated marketing plans for upcoming AAA launches
✅ Ensuring all campaign components (creative assets, media placements, promotional activities) are delivered on time and within scope
✅ Maintaining detailed documentation of campaign activities, including timelines, budgets, and asset lists
✅ Acting as project management point of contact for paid media agencies and ensuring all media partner specifications are up-to-date and correct
✅ Tracking ongoing campaigns and promotions to ensure they're executing as planned
✅ Working closely with internal and external creative teams to ensure assets meet the campaign brief and requirements and are delivered on time
✅ Overseeing the trafficking, versioning, and delivery of all creative assets across different channels
✅ Processing vendor contracts and RFPs, creating and reconciling POs, processing invoices for payments, and updating budget trackers
✅ Providing regular status updates to senior managers and stakeholders on progress, challenges, and outcomes
✅ Supporting the implementation of influencer campaigns and tracking their performance
✅ Supporting the execution of retail marketing campaigns and tracking promotional activities to ensure they align with the sales plan
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage complex timelines and multiple moving parts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in marketing, specifically within the video game industry or a similar entertainment industry role
Required Skills:
- Exceptional project management skills
- Strong organizational skills and attention to detail
- Strong communicator with the ability to collaborate across multiple teams and stakeholders
- Solid knowledge of the gaming industry, including trends, consumer behavior, and competition
- Proficient in analyzing data to inform decisions and optimize campaign performance
Preferred Skills:
- Previous experience working on video game titles and executing marketing campaigns
- Experience managing POs and invoices for marketing activities
- Experience in both digital and offline marketing channels, including paid media, social media, influencer marketing
ASSUMPTION: Candidates with experience in creative agency project management and a solid understanding of marketing campaigns, creative workflows, and media execution are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $48.00 - $55.00 per hour. Base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Benefits:
- Medical
- Financial
- Equity Awards
- Bonus
Working Hours: Full-time, 40 hours per week. This role is a hybrid position, with a mix of on-site and remote work.
ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits are subject to change and may vary depending on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: 2K is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Their portfolio includes critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
Company Size: 2K has 1,001-5,000 employees, making it a mid-sized company. This size allows for a mix of structured processes and agile decision-making, providing opportunities for growth and innovation.
Founded: 2K was founded in 2005 and is a wholly-owned label of Take-Two Interactive Software, Inc. (NASDAQ: TWO).
Company Description:
- 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices
- The company is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios, and Visual Concepts
- 2K prides itself on creating an inclusive work environment, encouraging employees to "Come as You Are" and do their best work
Company Specialties:
- Video Games and Game Development and Publishing
Company Website: 2K Games
ASSUMPTION: 2K's focus on creating an inclusive work environment and encouraging employees to be their authentic selves contributes to a positive company culture.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Associate Marketing Manager reports directly to the Sr. Manager of North America marketing and works closely with cross-functional teams to support marketing plans.
Work Arrangement: This is a hybrid position, with a mix of on-site and remote work. The specific on-site requirements may vary depending on the project and team needs.
Growth Opportunities:
- As 2K continues to expand its portfolio of world-class games, there may be opportunities for growth within the marketing department or across other departments within the company
- This role provides the opportunity to work on AAA game launches, gaining valuable experience in marketing high-profile titles
- Working closely with cross-functional teams offers the chance to learn from and collaborate with industry experts
ASSUMPTION: The growth opportunities in this role are driven by 2K's strategic plan to build and acquire exciting studios and expand its portfolio of critically-acclaimed franchises.
🌍 Location & Work Environment
Office Type: 2K's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2K's headquarters is located in Novato, California, with additional offices in various locations around the world.
Geographic Context:
- Novato, California, is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to outdoor activities and cultural attractions
- The Bay Area is a hub for the technology and gaming industries, providing ample opportunities for professional growth and networking
- 2K's global presence allows for remote work arrangements, providing flexibility for employees to work from various locations
Work Schedule: This role follows a standard full-time work schedule, with a mix of on-site and remote work. The specific work arrangement may vary depending on the project and team needs.
ASSUMPTION: 2K's global presence and flexible work arrangements allow employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing campaign management experience
- Industry knowledge and passion for video games
- Project management skills and ability to manage complex timelines
- Strong communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and industry knowledge
- Be prepared to discuss your experience with marketing campaigns, creative workflows, and media execution in detail
- Research 2K's portfolio of games and be ready to demonstrate your passion for the gaming industry
ATS Keywords: Marketing campaign management, project management, video game industry, creative workflows, media execution, marketing strategy, integrated marketing, AAA game launches
ASSUMPTION: 2K's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing campaign management experience and industry knowledge.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the project and team needs.
👔 Cultural Fit Considerations
Company Values:
- Come as You Are: 2K encourages employees to be their authentic selves and fosters an inclusive work environment
- Quality Matters: 2K is committed to delivering high-quality games and strives for excellence in all aspects of its business
- Customer Focus: 2K prioritizes understanding and meeting the needs of its customers, ensuring a positive gaming experience
Work Style:
- Collaborative: 2K values teamwork and encourages employees to work together to achieve common goals
- Agile: 2K embraces change and adapts to new challenges and opportunities in the gaming industry
- Data-driven: 2K uses data to inform decision-making and optimize marketing campaigns
Self-Assessment Questions:
- Do you embrace 2K's "Come as You Are" culture and feel comfortable being your authentic self in a professional setting?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have experience using data to inform marketing strategies and optimize campaign performance?
ASSUMPTION: 2K's company values and work style contribute to a positive company culture that prioritizes inclusivity, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing complex timelines and multiple moving parts may be challenging for candidates without strong project management skills
- Working in the fast-paced gaming industry may require adaptability and the ability to manage change effectively
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The competitive nature of the gaming industry may require candidates to demonstrate their passion for the industry and commitment to staying up-to-date with the latest trends and developments
ASSUMPTION: These potential challenges can be mitigated by candidates who possess strong project management skills, adaptability, and a genuine passion for the gaming industry.
📈 Similar Roles Comparison
- This role is similar to other Associate Marketing Manager positions in the gaming industry, but with a focus on supporting North American marketing execution for AAA game launches
- The gaming industry is highly competitive, with a constant need for innovative marketing strategies to capture and retain market share
- Career progression in the gaming industry may involve moving between different studios and roles to gain diverse experience and expertise
ASSUMPTION: This role offers a unique opportunity to work on AAA game launches and gain valuable experience in marketing high-profile titles in the gaming industry.
📝 Sample Projects
- Managing the marketing campaign for an upcoming AAA game launch, including coordinating with cross-functional teams to ensure all components are delivered on time and within scope
- Optimizing marketing campaigns to meet business and marketing targets, using data-driven insights to inform decision-making and improve performance
- Supporting the implementation of influencer marketing campaigns, including reviewing content for approvals, troubleshooting, and ensuring campaigns go live on time
ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and challenges candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for one of 2K's recent game launches and how it was executed?
- How does 2K support the professional development and growth of its employees?
- What is the team structure for the marketing department, and how does this role fit into the broader organization?
- How does 2K approach collaboration and communication across different teams and departments?
- What are the most challenging aspects of working in the gaming industry, and how does 2K address these challenges?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and industry knowledge
- Prepare examples of your experience with marketing campaigns, creative workflows, and media execution
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
