Associate Marketing Manager, Asia

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Asia

🔹 Company: Light & Wonder

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing department initiatives in Asia
• Acting as a brand ambassador for the company
• Managing marketing programs, events, and sponsorships
• Collaborating with cross-functional teams and external stakeholders

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities. It also involves some travel within the Asia region.

📋 Key Responsibilities

✅ Supporting the planning, execution, and tracking of marketing programs related to product marketing, sales enablement, event management, activation of sponsorships, customer communications, and internal communications

✅ Acting as a brand ambassador and executing the company’s brand strategy through local marketing assets and events

✅ Managing marketing budgets and tracking expenses

✅ Collaborating with cross-functional departments to produce marketing and sales assets

✅ Working with marketing agencies and vendors to deliver or fulfill designated marketing tactics

✅ Maintaining inventory of sales support materials and coordinating the creation or obtainment of new materials when necessary

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work with diverse stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Commerce, or equivalent tertiary qualification

Experience: 3-5 years of relevant job experience in Marketing in a corporate environment (preferably global)

Required Skills:

• Working knowledge of integrated marketing communications, sales enablement, and sponsorships & event management
• Strong organizational, time management, and project management skills
• Ability to work with a diverse range of internal and external stakeholders
• Excellent written and verbal communication skills
• Solid computer skills, including Microsoft Office Suite

Preferred Skills:

• B2B marketing and event management experience

ASSUMPTION: Candidates with relevant experience in the gaming or iGaming industry may have an advantage.

💰 Compensation & Benefits

Salary Range: SGD 60,000 - 80,000 per annum (Estimated based on industry standards for mid-level marketing roles in Singapore)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Some travel within the Asia region may be required.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Light & Wonder operates in the gaming and iGaming industry, with a focus on creating immersive content and experiences for players.

Company Size: Light & Wonder is a large organization with over 7,000 employees globally. This means there are ample opportunities for career growth and development.

Founded: Light & Wonder was founded in 2021 through the merger of Scientific Games and Light & Wonder.

Company Description:

• Light & Wonder is the leading cross-platform global games company.
• Through its three unique businesses, it delivers unforgettable experiences by combining the exceptional talents of its team with a deep understanding of its customers and players.
• The Company is committed to the highest standards of integrity, promoting player responsibility, and implementing sustainable practices.

Company Specialties:

• Gaming
• Casino
• Software
• Gaming Platforms
• Software Engineering
• iGaming

Company Website: http://www.lnw.com

ASSUMPTION: Light & Wonder's focus on player experience and responsible gaming makes it an attractive employer for marketing professionals looking to make an impact in the gaming industry.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for marketing professionals with 3-5 years of experience looking to advance their careers in a global organization.

Reporting Structure: The Associate Marketing Manager, Asia will report directly to the Regional Marketing Director, Asia.

Work Arrangement: This role is on-site, with some travel required within the Asia region.

Growth Opportunities:

• Progression to a Senior Marketing Manager role
• Expansion into other regional marketing roles
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: With Light & Wonder's global presence and diverse business units, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Light & Wonder's Singapore office is located in a modern business park with easy access to public transportation.

Office Location(s): 61 Robinson Rd #13-01, Singapore 068917

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia.
• It is known for its cleanliness, safety, and efficient public transportation system.
• The cost of living in Singapore is relatively high compared to other countries in the region.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break.

ASSUMPTION: Singapore's multicultural environment and efficient infrastructure make it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Regional Marketing Director, Asia

Key Assessment Areas:

• Marketing and communication skills
• Project management skills
• Cultural fit and adaptability
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Light & Wonder's company culture
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, Sales Enablement, Event Management, Project Management, Communication, Brand Strategy, Creative Briefs, Proofreading, Collaboration, Budget Management, Customer Communications, Sponsorship Activation, Cross-Functional Collaboration, Tech-Savvy, Attention to Detail, Organizational Skills

ASSUMPTION: Light & Wonder's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Creative management systems (e.g., Adobe Creative Cloud)

ASSUMPTION: Light & Wonder uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Responsibility
• Innovation
• Collaboration
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you have experience working in a multicultural environment?
• Are you comfortable working in a fast-paced, dynamic organization?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Light & Wonder's company culture is driven by its values, with a focus on integrity, responsibility, and innovation. It is a fast-paced, dynamic organization that values collaboration and results-driven work.

⚠️ Potential Challenges

• The role may require some travel within the Asia region, which could be challenging for candidates who prefer to work remotely or have family commitments.
• The pace of work may be intense, which could be challenging for candidates who prefer a slower-paced work environment.
• The role involves working with a diverse range of internal and external stakeholders, which could be challenging for candidates who prefer to work independently.
• The cost of living in Singapore is relatively high, which could be challenging for candidates who are not used to a high-cost-of-living environment.

ASSUMPTION: These challenges are inherent to the role and the work environment, and candidates should carefully consider them before applying.

📈 Similar Roles Comparison

• Compared to other marketing roles in the gaming industry, this role has a stronger focus on event management and sponsorship activation.
• The role requires a good understanding of the Asia-Pacific market and its cultural nuances.
• Career progression in Light & Wonder may involve moving into other regional marketing roles or taking on more strategic responsibilities.

ASSUMPTION: This role is unique in its focus on the Asia-Pacific market and its emphasis on event management and sponsorship activation. However, it shares many similarities with other mid-level marketing roles in terms of required skills and career progression opportunities.

📝 Sample Projects

• Planning and executing a regional marketing campaign to launch a new gaming product
• Managing a sponsorship activation for a major sporting event in the Asia-Pacific region
• Developing and implementing a customer communication strategy to improve customer engagement and retention

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing initiatives they may be involved in as an Associate Marketing Manager, Asia at Light & Wonder.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the Asia-Pacific region?
• What opportunities are there for professional development and growth within the organization?
• How does Light & Wonder support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, and to assess whether it is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://lnw.wd5.myworkdayjobs.com/LightWonderExternalCareers/job/Singapore-Singapore/Associate-Marketing-Manager--Asia_R319529
• Tailor your resume and cover letter to highlight your relevant marketing experience and how you align with Light & Wonder's company values
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.