📌 Core Information
🔹 Job Title: Associate Marketing Manager, Baby Care
🔹 Company: Attindas - US
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time, Hybrid (3 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for assigned accounts to achieve growth goals
- Supporting brand strategy development and execution
- Managing internal and external partnerships
- Overseeing marketing activation plans
- Coordinating cross-functional teams to substantiate product claims
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a collaborative, fast-paced environment.
📋 Key Responsibilities
✅ Support the development and execution of brand strategies for assigned accounts
✅ Lead cross-functional implementation of new product and packaging changes, including attending press runs
✅ Oversee the development, execution, and measurement of marketing activation plans
✅ Manage internal and external partnerships and relationships
✅ Provide Commercial Team input leveraging customer and consumer insights to influence product roadmaps
✅ Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers
✅ Deliver periodic marketplace analyses to identify business opportunities within products and claims
✅ Build and maintain deep knowledge of infant products and benefits
✅ Employ a disciplined approach to keeping initiatives on track and stakeholders engaged
✅ Create engaging and persuasive slides for internal and external presentations
ASSUMPTION: This role requires strong attention to detail, high organizational skills, and the ability to handle ambiguity.
🎯 Required Qualifications
Education: B.S. in Marketing, Business, or a related field required
Experience: 2+ years of marketing experience, including business and sales processes
Required Skills:
- Proven project management experience
- Attention to detail and high organizational skills
- Ability to lead, influence, and collaborate with cross-functional teams
- Effective communication skills and ability to thrive in a collaborative, team-oriented environment
- Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)
Preferred Skills:
- Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business
- Strong creative eye with experience in packaging and marketing activation, including artwork/concept development, artwork reviews, and press runs
- Experience with new product and/or brand launch/activation initiatives
ASSUMPTION: While a background in the specified industries is preferred, the core skills required for this role are transferable from other industries.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a role of this level and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on absorbent hygiene products
Company Size: 1,001-5,000 employees (Large enough to offer stability and resources, yet agile enough to foster innovation)
Founded: 1980 (Established company with a long history and proven track record)
Company Description:
- Attindas Hygiene Partners is a global leader in providing essential absorbent hygiene products through healthcare and retail channels
- The company's mission is to make personal care personal, accessible, and affordable
- Attindas operates in more than 20 countries around the world, providing health, comfort, and dignity to millions of people every day
Company Specialties:
- Adult Incontinence Products
- Baby Diapers
- Retail and Private Label
- Healthcare
- Direct-to-Consumer
- Personal Care
Company Website: www.attends.com
ASSUMPTION: Attindas' focus on absorbent hygiene products provides a unique opportunity to make a meaningful impact on people's lives.
📊 Role Analysis
Career Level: Mid-level (Offers opportunities for growth and development)
Reporting Structure: Reports directly to the Marketing Manager, Baby Care Partner Brand Marketing
Work Arrangement: Hybrid (3 days/week in-office, with the remaining days working remotely)
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing team
- possibility to transition into other roles within the organization, such as brand management or product innovation
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers a clear path for career progression and the chance to work on diverse, impactful projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 8020 Arco Corporate Drive, Suite 200, Raleigh, North Carolina 27617, US
Geographic Context:
- Raleigh is the capital of North Carolina and the second-largest city in the state
- The Research Triangle Park (RTP) area, where Attindas is located, is a major hub for technology and healthcare industries
- The region offers a high quality of life, with a mild climate, affordable housing, and a vibrant cultural scene
Work Schedule: Full-time, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Project management experience and ability to handle multiple projects simultaneously
- Communication and collaboration skills
- Cultural fit and alignment with Attindas' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your experience with project management, marketing activation, and brand strategy
- Showcase your ability to thrive in a fast-paced, collaborative environment
- Demonstrate your understanding of Attindas' mission and values
ATS Keywords: Marketing, Project Management, Brand Strategy, Consumer Insights, Product Innovation, Marketing Activation, Retail, Private Label, Healthcare, Baby Care, Infant Products
ASSUMPTION: The interview process will focus on assessing your skills, experiences, and cultural fit for this specific role within Attindas.
🛠️ Tools & Technologies
- Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)
- Project management and artwork proofing software (e.g., SmartSheet, Workfront)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Design and creative software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Personal: We champion health, dignity, and comfort, every day, through what we make and how we work.
- Agile: We move quickly and decisively to meet the changing needs of our customers and the market.
- Innovative: We continuously seek new and better ways to serve our customers and improve our business.
- Integrity: We act with honesty, fairness, and respect in all our interactions.
Work Style:
- Collaborative: We work together across functions and geographies to achieve our goals.
- Customer-focused: We put our customers at the center of everything we do.
- Results-driven: We set clear objectives and measure our progress towards achieving them.
Self-Assessment Questions:
- How do you align with Attindas' value of being 'Personal' and how would you demonstrate this in your role?
- How comfortable are you working in a hybrid environment, and how do you ensure productivity and collaboration in this setting?
- How do you approach project management, and how do you ensure that initiatives stay on track and stakeholders remain engaged?
ASSUMPTION: Attindas values individuals who are entrepreneurial, self-motivated, and customer-focused, with a strong business acumen and a growth mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing priorities
- Working with cross-functional teams and coordinating efforts across different departments and locations
- Keeping up with industry trends and market changes in the fast-paced consumer goods industry
- Adapting to a hybrid work environment and maintaining productivity and collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a focus on private label and retail partnerships
- Unlike other marketing roles, this position requires a strong understanding of the retail landscape and experience working with retail partners
- Career progression in this role could lead to opportunities in brand management, product innovation, or other marketing leadership positions
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on private label and retail partnerships sets it apart.
📝 Sample Projects
- Developing and executing a marketing activation plan for a new product launch, including coordinating with cross-functional teams and external partners
- Conducting market research and analyzing syndicated data to identify business opportunities within products and claims
- Managing the artwork and production process for a new packaging design, including attending press runs and ensuring quality control
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and the opportunity to work on high-impact initiatives in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Attindas' baby care products?
- What are the key priorities for this role in the first 90 days?
- How does Attindas support the professional development and growth of its marketing team members?
- What is the company's approach to working with retail partners, and how does this role contribute to that strategy?
- How does Attindas foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interviews by researching Attindas' mission, values, and culture
- Be ready to discuss your experience with project management, marketing activation, and brand strategy
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
