Associate Marketing Manager

📌 Core Information

🔹 Job Title: Associate Marketing Manager

🔹 Company: Cibo Vita

🔹 Location: Totowa, New Jersey, United States

🔹 Job Type: Full-Time, On-Site with WFH Wednesdays

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving brand initiatives and supporting product launches for Yoggies
• Executing integrated marketing strategies across digital, retail, PR, events, and influencer channels
• Collaborating cross-functionally with various teams to ensure flawless execution of go-to-market plans
• Analyzing market dynamics and consumer insights to inform brand positioning and campaign development

ASSUMPTION: This role requires a balance of creative thinking and data-driven decision making, with a strong focus on consumer trends in food and wellness.

📋 Key Responsibilities

✅ Support the planning and execution of integrated brand marketing strategies across key touchpoints

✅ Assist in the rollout of product launches, seasonal campaigns, and management of the annual marketing calendar

✅ Partner cross-functionally with Sales, R&D, Design, and Supply Chain teams to align on go-to-market plans

✅ Analyze category dynamics, competitive landscape, and consumer insights to inform brand positioning and campaign development

✅ Manage brand assets and ensure cohesive visual identity and messaging across all platforms and consumer-facing materials

✅ Coordinate with external agencies and vendors to support creative development, paid media execution, and promotional activations

✅ Contribute to the development of compelling retailer sell-in materials, marketing presentations, and account-specific programs

✅ Monitor and report on key marketing KPIs, synthesizing performance data into actionable insights to optimize campaign effectiveness

✅ Support trade and shopper marketing initiatives to drive in-store conversion and retail velocity

✅ Collaborate closely with the Marketing Planning & Strategy Manager to maintain momentum on key initiatives and ensure accountability across stakeholders

ASSUMPTION: This role involves a high level of organization, multitasking, and adaptability in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 2-4 years of experience in marketing, preferably in CPG, food & beverage, or retail industries and/or in an agency setting, preferably working with clients on paid media channels

Required Skills:

• Strong project management and organizational skills with attention to detail
• Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with Nielsen/IRI, Canva, Adobe Creative Suite, or digital analytics tools is a plus
• Excellent communication and interpersonal skills
• Ability to multitask and adapt in a fast-paced environment

Preferred Skills:

• Passion for health, wellness, and consumer innovation

ASSUMPTION: Candidates with experience in the CPG or food & beverage industries and a strong understanding of consumer trends will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Associate role with 2-4 years of experience in the CPG industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Cibo Vita products
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with WFH Wednesdays

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cibo Vita operates in the competitive Food and Beverage Services industry, focusing on the production and distribution of healthy snacks.

Company Size: Cibo Vita is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Cibo Vita was founded in 2009, with a mission to deliver nutritious, innovative, and delicious products to consumers nationwide.

Company Description:

• Cibo Vita is a leading manufacturer of healthy snacks, driven by a mission to deliver nutritious, innovative, and delicious products to consumers nationwide.
• The company's portfolio includes branded and private-label products available in major retail channels, with a commitment to quality, sustainability, and continuous improvement.
• Cibo Vita values creativity, collaboration, and growth across all departments, fostering a dynamic work environment.

Company Specialties:

• FMCG
• Healthy Snacks
• Chocolate Covered Snacks
• Nuts
• Dried Fruits
• Natural Snacks
• Organic Snacks
• R&D
• Probiotics
• Private Label
• Branding

Company Website: http://www.cibovita.com

ASSUMPTION: Cibo Vita's focus on health, wellness, and innovation makes it an attractive employer for candidates passionate about these areas.

📊 Role Analysis

Career Level: This role is an entry to mid-level marketing position, offering opportunities for growth and development within the company.

Reporting Structure: The Associate Marketing Manager reports directly to the Marketing Planning & Strategy Manager and works closely with cross-functional teams, including Sales, R&D, Design, and Supply Chain.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site Monday through Tuesday and Thursday through Friday, and remotely on Wednesdays.

Growth Opportunities:

• Advancement to a Senior Marketing Manager role
• Expansion into other marketing disciplines, such as brand management or digital marketing
• Opportunities to work on diverse brands and product categories within the Cibo Vita portfolio

ASSUMPTION: Candidates should be proactive in seeking out growth opportunities and demonstrating their potential for advancement within the company.

🌍 Location & Work Environment

Office Type: Cibo Vita's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 12 Vreeland Ave, Totowa, New Jersey 07512, US

Geographic Context:

• Totowa, New Jersey, is a suburban town located approximately 20 miles west of New York City, offering a mix of urban and rural environments.
• The area provides easy access to major highways and public transportation, making it convenient for commuters.
• Totowa is home to a diverse range of industries, including food manufacturing, pharmaceuticals, and logistics.

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with WFH Wednesdays

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be able to manage their time effectively when working remotely.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Planning & Strategy Manager
• In-person or virtual interview with the Director of Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of the CPG industry and Cibo Vita's product portfolio.
• Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
• Be ready to discuss your passion for health, wellness, and consumer innovation.

ATS Keywords: Marketing, Project Management, Consumer Trends, Brand Management, Campaign Development, Data Analysis, CPG, Food & Beverage, Retail Marketing, Collaboration, Creativity, Attention to Detail

ASSUMPTION: Applicants should research Cibo Vita's products, mission, and values to ensure a strong fit with the company's culture and goals.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Nielsen/IRI data platforms
• Canva or Adobe Creative Suite for design
• Digital analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Quality: Cibo Vita is committed to delivering high-quality products that meet or exceed customer expectations.
• Sustainability: The company prioritizes environmentally responsible practices in its operations and product offerings.
• Continuous Improvement: Cibo Vita fosters a culture of innovation and continuous learning to drive growth and success.
• Creativity: Cibo Vita values creativity and encourages employees to think outside the box and bring fresh ideas to the table.
• Collaboration: The company fosters a collaborative work environment, where employees support and learn from one another.

Work Style:

• Fast-paced and dynamic, with a focus on meeting deadlines and delivering results
• Collaborative, with a strong emphasis on cross-functional teamwork
• Data-driven, with a commitment to using insights and analytics to inform decision-making
• Adaptable, with a willingness to take on new challenges and learn from experiences

Self-Assessment Questions:

• Do you have a strong passion for health, wellness, and consumer trends?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proven track record of delivering results in a marketing role?
• Are you able to manage multiple projects and deadlines effectively?

ASSUMPTION: Candidates should carefully consider their alignment with Cibo Vita's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in priorities or strategies as the business evolves
• Balancing creative thinking with data-driven decision making
• Working effectively with cross-functional teams, including Sales, R&D, Design, and Supply Chain

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Compared to other marketing roles in the CPG industry, this position places a strong emphasis on consumer trends and wellness, reflecting Cibo Vita's focus on healthy snacks.
• As a mid-sized company, Cibo Vita offers a more collaborative and agile work environment compared to larger corporations, with opportunities for growth and advancement.
• This role is well-suited for candidates seeking to build a career in marketing within the CPG industry, with potential growth opportunities in brand management, digital marketing, or other marketing disciplines.

ASSUMPTION: Candidates should research similar roles within the CPG industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, including market research, competitive analysis, and creative development
• Managing the annual marketing calendar, ensuring alignment with business objectives and cross-functional team availability
• Analyzing sales data and consumer insights to inform brand positioning and campaign strategy

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results and impact in previous roles.

❓ Key Questions to Ask During Interview

• How does this role support Cibo Vita's mission to deliver nutritious, innovative, and delicious products to consumers nationwide?
• What are the key priorities for this role in the first 90 days?
• How does Cibo Vita foster a culture of creativity and innovation within the marketing department?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does Cibo Vita support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on consumer trends, brand management, and campaign development.
• Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact.
• Be ready to discuss your passion for health, wellness, and consumer innovation, and how you can contribute to Cibo Vita's mission.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.