📌 Core Information
🔹 Job Title: Associate Marketing Manager - Chipits and Twizzlers
🔹 Company: The Hershey Company
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Baking & Candy desk with a focus on the Chipits and Twizzlers brand
- Leading monthly business reviews and developing strategic marketing plans
- Collaborating with cross-functional teams to commercialize innovations and renovations
- Managing brand sales, profitability, and expenditures
- Presenting to senior management, sales organization, and external buyers to win support for recommendations
ASSUMPTION: This role requires a strong understanding of the confectionery industry and experience in brand management. The successful candidate will be able to work effectively in a cross-functional team environment and have excellent communication skills.
📋 Key Responsibilities
✅ Lead the creation of the annual brand plan and execute strategic marketing initiatives
✅ Manage the marketing budget, monthly business cycle forecasting, and portfolio optimization and rationalization
✅ Conduct business analysis and external and internal assessments to optimize brand performance
✅ Present to senior management, sales organization, and external buyers to win support for recommendations
✅ Collaborate with cross-functional teams to commercialize innovations and renovations
✅ Lead business analysis and reviews, and develop and execute marketing plans
ASSUMPION: The role requires a high level of strategic thinking, analytical abilities, and strong communication skills. The successful candidate will be able to work independently and in a team environment.
🎯 Required Qualifications
Education: Business degree or equivalent experience with a marketing or related major preferred
Experience: A minimum of 2 years of progressive brand management experience in the Packaged Goods industry or similarly disciplined industry
Required Skills:
- Project management experience
- Superior strategic thinking and planning coupled with outstanding analytical abilities
- Strong verbal and written communication skills
- Strong leadership skills
- Ability to nurture and contribute to innovation and creative solutions
- Demonstrated ability to be accountable for sales and income results
- Lifelong learner and potential to be a strong people developer
- Problem-solving and innovative solutions experience
- Experience with P&Ls/Cost accounting
- Working knowledge of Nielsen IQ analytics and Numerator
Preferred Skills:
- Experience with LEED-certified office environments
- Fluency in French or Spanish
ASSUMPTION: The ideal candidate will have experience in the confectionery industry and a strong understanding of the Canadian market. They will also have excellent communication skills and the ability to work effectively in a team environment.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (based on industry standards for a mid-level marketing manager in Mississauga, Ontario)
Benefits:
- Flexible Work Environment
- Flexible Dress Policy
- Health and Wellness Reimbursement program
- Rewards and Recognition Programs
- Corporate social responsibility programs
- Fantastic rewards and recognition programs
- Working for a company recognized as one of the best in Canada and the GTA
- Exposure to some of the finest chocolate and non-chocolate confectionery products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Mississauga, Ontario. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Confectionery manufacturing and distribution
Company Size: Large (10,001+ employees)
Founded: 1894 (Hershey, Pennsylvania, USA)
Company Description:
- Global leader in the confectionery industry
- Iconic brands including HERSHEY'S, REESE'S, KIT KAT, JOLLY RANCHER, and ICE BREAKERS
- Strong commitment to operating responsibly and supporting communities
- Founder Milton Hershey established the Milton Hershey School in 1909 to support children's education
Company Specialties:
Company Website: Hershey Canada
ASSUMPTION: The Hershey Company is a well-established and respected organization in the confectionery industry. Its commitment to corporate social responsibility and community involvement is a significant aspect of its company culture.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Associate Marketing Manager reports directly to the Senior Marketing Manager for the Baking & Candy desk.
Work Arrangement: On-site, full-time (40 hours per week) with flexible work environment options
Growth Opportunities:
- Potential to move into a Senior Marketing Manager role within 3-5 years
- Opportunities to work on various brands and categories within the Hershey portfolio
- possibility to gain international experience through working on global brands
ASSUMPTION: The Hershey Company offers significant growth opportunities for motivated and talented individuals. The company's global presence provides employees with the chance to work on international brands and gain valuable experience.
🌍 Location & Work Environment
Office Type: LEED-certified, custom-designed office space with a focus on teamwork and open workflow environment
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks and cultural attractions
- The city has a diverse population and offers a mix of urban and suburban living options
- Mississauga is home to a thriving business community with numerous Fortune 500 companies
Work Schedule: Full-time (40 hours per week) with flexible work environment options
ASSUMPTION: Mississauga offers a dynamic and multicultural work environment with easy access to major transportation networks and cultural attractions. The city's diverse population and thriving business community make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Analytical abilities
- Communication skills
- Leadership skills
- Problem-solving and innovative solutions experience
- Industry knowledge and understanding of the Canadian market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Demonstrate your understanding of the Canadian market and the confectionery industry
- Showcase your ability to work effectively in a team environment and collaborate with cross-functional teams
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage projects and budgets
ATS Keywords: Brand Management, Marketing Planning, Project Management, Strategic Thinking, Analytical Skills, Communication, Leadership, Innovation, Problem Solving, P&L Management, Cost Accounting, Nielsen IQ, Numerator
ASSUMPTION: The Hershey Company's application process is designed to assess the candidate's strategic thinking, analytical abilities, and communication skills. The company values strong leadership and the ability to work effectively in a team environment.
🛠️ Tools & Technologies
- Nielsen IQ analytics
- Numerator
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The Hershey Company uses industry-standard tools and technologies to support its marketing and project management processes. Candidates should have experience with these tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive for excellence in everything we do
- Respect: We treat everyone with kindness, dignity, and respect
- Integrity: We act with honesty and integrity in all our actions
- Community: We are committed to making a positive impact in the communities where we live and work
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Supportive and inclusive
Self-Assessment Questions:
- How do you align with the company's values, particularly 'Community'?
- How comfortable are you working in a fast-paced, dynamic environment?
- How do you approach continuous improvement and driving results?
ASSUMPTION: The Hershey Company values a strong cultural fit with its employees. Candidates should be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and strong time management skills
- The role may involve managing multiple projects and priorities simultaneously
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- The role may involve working with external vendors and partners, requiring strong vendor management skills
ASSUMPTION: The Hershey Company offers a dynamic and challenging work environment. Candidates should be prepared to manage multiple priorities and work effectively in a team environment.
📈 Similar Roles Comparison
- Compared to other mid-level marketing manager roles, this position offers the opportunity to work on iconic global brands and gain international experience
- The Hershey Company's strong commitment to corporate social responsibility and community involvement sets it apart from other employers in the industry
- The company's global presence provides employees with the chance to work on international brands and gain valuable experience
ASSUMPTION: The Hershey Company offers unique opportunities for mid-level marketing managers to gain international experience and work on iconic global brands. The company's commitment to corporate social responsibility and community involvement also sets it apart from other employers in the industry.
📝 Sample Projects
- Developing and executing a marketing plan for a new product launch, including copy and media plans
- Conducting a market analysis and competitive assessment to optimize brand performance
- Managing a marketing budget and monthly business cycle forecasting to optimize portfolio performance
- Collaborating with cross-functional teams to commercialize innovations and renovations
ASSUMPTION: The Hershey Company offers a wide range of projects for mid-level marketing managers to gain valuable experience and develop their skills. Candidates should be prepared to work on diverse projects and manage multiple priorities simultaneously.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the Chipits and Twizzlers brand?
- What opportunities are there for growth and development within the Hershey Company?
- How does the Hershey Company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company. They should also be prepared to discuss their relevant experience and skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to manage projects and budgets
- Research the Hershey Company and the Chipits and Twizzlers brand to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
