📌 Core Information
🔹 Job Title: Associate Marketing Manager, CPG
🔹 Company: Peet's Coffee
🔹 Location: Emeryville, California
🔹 Job Type: Full-Time, Hybrid (3 days/week on-site)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand marketing initiatives to drive business growth
- Leading brand, category, and competitive analyses
- Managing innovation projects and packaging projects
- Collaborating with cross-functional teams for successful launches
- Working closely with sales teams to create compelling sales materials
ASSUMPTION: This role requires a strong understanding of CPG marketing, project management, and analytical skills. The ideal candidate will have experience in brand marketing and be comfortable working with cross-functional teams.
📋 Key Responsibilities
✅ Supporting the Brand Marketing Manager in brand marketing initiatives
✅ Leading brand, category, and competitive analyses
✅ Tracking new item performance and providing recommendations
✅ Managing innovation items and packaging projects
✅ Leading launch strategy and marketing programs for new items
✅ Working closely with sales teams to create compelling sales materials
✅ Managing relationships with partner brands and supporting key initiatives
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: BA/BS degree in business, marketing, or related field
Experience: 3+ years of CPG marketing experience
Required Skills:
- Strong project management skills
- Excellent verbal and written communication skills
- Entrepreneurial mindset and strong drive for results
- Strong analytical and critical thinking skills
- Highly organized, detail-oriented, and able to manage multiple projects
Preferred Skills:
- Experience with data analysis tools (e.g., Excel, Tableau)
- Familiarity with CPG sales processes
- Knowledge of the coffee industry
ASSUMPTION: While not explicitly stated, having experience with data analysis tools and knowledge of the coffee industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plan
- Paid Time Off
- Employee Discounts
- Life Insurance
- Disability Insurance
- Flexible Spending Accounts
- Employee Referral Bonus
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 3+ years of experience in the CPG industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on coffee and tea
Company Size: 5,001-10,000 employees, with a strong focus on fostering a culture based on authenticity
Founded: 1966, with a mission to offer the best coffees and teas in the world without compromise
Company Description:
- Peet's Coffee is committed to offering the best coffees and teas in the world
- The company values authenticity and fosters a culture that inspires people to unleash their unique, personal passions and expertise
- Peet's Coffee takes pride in selecting and preparing its teams with the same care as crafting the perfect cup of coffee
Company Specialties:
- Coffee & Tea
- Retail
- CPG
- Social Responsibility
Company Website: http://www.peets.com
ASSUMPTION: Peet's Coffee is a well-established company in the coffee and tea industry, with a strong focus on quality and authenticity.
📊 Role Analysis
Career Level: Mid-level marketing role, reporting to the Brand Marketing Manager
Reporting Structure: The Associate Marketing Manager will report directly to the Brand Marketing Manager and collaborate with various cross-functional teams, including Innovation, Sales, Comms/PR, Sales Analytics and Insights, and Creative Services
Work Arrangement: Hybrid, with a minimum of 3 days per week on-site at the Emeryville, California headquarters
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work on high-impact projects that drive business growth
- Exposure to various aspects of CPG marketing and the chance to develop skills in brand management, innovation, and sales collaboration
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of CPG marketing and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid, with a minimum of 3 days per week on-site
Office Location(s): 1400 Park Avenue, Emeryville, CA 94608-3520, US
Geographic Context:
- Emeryville is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its vibrant food scene, cultural attractions, and outdoor activities
- Peet's Coffee headquarters is conveniently located near public transportation and major highways
Work Schedule: Full-time, typically 40 hours per week, with flexibility for working remotely on certain days
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the director or another senior leader
Key Assessment Areas:
- CPG marketing experience and knowledge
- Project management skills
- Analytical and critical thinking abilities
- Communication skills and cultural fit
Application Tips:
- Highlight relevant CPG marketing experience and achievements
- Demonstrate strong project management skills and provide examples of successful projects
- Showcase analytical skills by discussing data-driven decisions or insights
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: CPG Marketing, Brand Marketing, Innovation, Project Management, Sales Collaboration, Data Analysis, Coffee Industry
ASSUMPTION: The application process may vary, but typically involves multiple interviews to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Quality
- Craftsmanship
- Community
- Sustainability
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you embody the company's values of authenticity and quality?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a proven track record of delivering results and driving business growth?
ASSUMPTION: Peet's Coffee values candidates who align with their commitment to authenticity, quality, and craftsmanship, as well as those who can thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and balancing various priorities
- Adapting to a hybrid work environment and maintaining productivity
- Keeping up with industry trends and competitive analyses
ASSUMPTION: These challenges are common in CPG marketing roles and can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other Associate Marketing Manager roles, this position offers a focus on CPG marketing and brand management within the coffee industry
- Industry-specific context: The coffee industry is highly competitive, with a strong emphasis on brand differentiation and innovation
- Career path comparison: This role offers growth opportunities within the marketing department or exploration of other areas of the business
ASSUMPTION: This role is unique in its focus on CPG marketing within the coffee industry, offering a distinct set of challenges and opportunities compared to similar roles in other industries.
📝 Sample Projects
- Developing and executing a marketing campaign for a new coffee blend launch
- Conducting a competitive analysis to identify opportunities for brand differentiation
- Managing a packaging project to update the design and materials for an existing product line
ASSUMPTION: These sample projects are representative of the types of initiatives an Associate Marketing Manager might work on, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Sales and Innovation?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Peet's Coffee support the growth and development of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, collaborations, challenges, and growth opportunities, as well as the company's approach to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant CPG marketing experience and skills
- Prepare for interviews by researching Peet's Coffee and the coffee industry, and practicing common interview questions
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
