📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Hachette Book Group
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office, 2 days working from home)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading innovative title-marketing campaigns
- Collaborating with various teams to implement cohesive campaigns
- Communicating directly with authors and agents
- Maintaining awareness of the adult book market and publishing industry
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
✅ Develop social media and influencer strategies for individual titles as well as author brands designed to drive engagement and increase readership
✅ Work closely with publishing, editorial, sales, publicity, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
✅ Communicate directly with authors and agents from pre-publication through on-sale
✅ Actively participate in internal meetings and lead meetings with authors, agents, and other internal stakeholders
✅ Maintain awareness of the adult book market and publishing industry and suggest new ways to connect titles to consumers, influencers, and booksellers
✅ Contribute to the imprint social media, website, and newsletter channels as needed
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree (BA, BS)
Experience: 3-4 years of marketing experience with a proven ability to create strong, integrated campaigns including paid media and social media strategies
Required Skills:
- Interest in nonfiction categories across health, wellness, lifestyle, and memoir
- Ability to set and meet goals under an established budget
- Ability to work as part of a collaborative team while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization
- Experience presenting in front of large groups including internal meetings and with outside partners
- Excellent written and verbal communication skills
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
Preferred Skills:
- Experience in the publishing industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong passion for reading, initiative, innovation, collaboration, and curiosity.
💰 Compensation & Benefits
Salary Range: $57,000 - $62,000 per year
Benefits:
- Medical, dental, vision insurance
- Life and disability insurance
- Retirement savings plan (401(k))
- Paid time off (PTO) including vacation, personal, and holiday days
- Employee assistance program
- Tuition reimbursement
- Group discounts on auto and home insurance and legal services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's job posting and may vary depending on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1837 (as part of Hachette Livre)
Company Description:
- Hachette Book Group (HBG) is a leading U.S. trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre
- HBG publishes great books for readers of all ages, more than 1,800 new books annually, in all formats—print, ebook, and audiobook—including many New York Times bestsellers
- HBG is a dynamic place to work, a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged
Company Specialties:
- Trade and educational book publishing
- Print, ebook, and audiobook publishing
- Marketing and publicity
- Publishing services
Company Website: Hachette Book Group
ASSUMPTION: HBG is a well-established publisher with a strong reputation in the industry and a commitment to publishing high-quality books.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: The Associate Marketing Manager will report directly to the Marketing Director or a similar role
Work Arrangement: Hybrid (3 days in-office, 2 days working from home)
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior marketing role
- Opportunities to work on a wide range of titles and genres
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and publishing, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days working from home)
Office Location(s): 1290 Sixth Avenue, New York, NY 10104, US
Geographic Context:
- New York City is a major publishing hub with numerous opportunities for networking and professional development
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse cultural scene, with numerous museums, theaters, and other attractions
Work Schedule: Full-time (40 hours per week), with flexible hours as needed
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with additional team members or stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the company and the publishing industry to demonstrate your enthusiasm and knowledge
- Practice common marketing interview questions and prepare thoughtful responses
ATS Keywords: Marketing, Campaign Development, Social Media, Influencer Partnerships, Email Marketing, Search Engine Marketing, Collaboration, Communication, Project Management, Publishing, Book Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing tools (Mailchimp, Constant Contact, etc.)
- Search engine marketing and optimization tools (Google Ads, SEMrush, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies may vary depending on the specific marketing campaigns and projects the candidate will be working on.
👔 Cultural Fit Considerations
Company Values:
- Passion for books and publishing
- Collaboration and teamwork
- Innovation and creativity
- Transparency and communication
- Support for employee growth and development
Work Style:
- Fast-paced and dynamic environment
- Focus on results and accountability
- Opportunities for professional growth and development
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you have a passion for reading and books?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication and presentation skills?
- Are you able to manage multiple projects and prioritize effectively?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with HBG's company culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including authors, agents, and internal departments
- Adapting to a fast-paced and dynamic work environment
- Keeping up with industry trends and market data
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles in publishing, this position offers a unique opportunity to work directly with authors and agents and to develop customized campaigns for individual titles
- Publishing marketing roles may require additional knowledge of the book industry and market trends
- Career paths in publishing marketing may include progression to senior marketing roles, editorial roles, or other publishing positions
ASSUMPTION: This role offers a unique blend of marketing and publishing experience, with potential for growth and development in either field.
📝 Sample Projects
- Developing a social media campaign to promote a new nonfiction title on wellness and self-care
- Collaborating with the editorial team to create a targeted email marketing campaign for a memoir by a prominent author
- Working with the sales team to create promotional materials and presentations for an upcoming book fair
ASSUMPTION: These sample projects demonstrate the range of marketing activities the Associate Marketing Manager may be involved in.
❓ Key Questions to Ask During Interview
- What are the most successful marketing campaigns the team has implemented in the past, and what made them successful?
- How does the team collaborate and communicate with authors and agents throughout the publishing process?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research the company and the publishing industry to demonstrate your enthusiasm and knowledge
- Practice common marketing interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
