📌 Core Information
🔹 Job Title: Associate Marketing Manager, Grand Central Publishing
🔹 Company: Hachette Book Group
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office, 2 days working from home)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading innovative title-marketing campaigns based on market data and consumer trends
- Collaborating with various teams to implement cohesive campaigns and promotions
- Communicating directly with authors and agents from pre-publication through on-sale
- Actively participating in internal meetings and leading meetings with authors, agents, and other internal stakeholders
- Maintaining awareness of the adult book market and publishing industry, and suggesting new ways to connect titles to consumers, influencers, and booksellers
ASSUMPTION: This role requires a strong understanding of the publishing industry and a passion for reading, particularly in nonfiction categories such as health, wellness, lifestyle, and memoir.
📋 Key Responsibilities
✅ Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications primarily across the nonfiction space
✅ Develop social media and influencer strategies for individual titles as well as author brands designed to drive engagement and increase readership
✅ Work closely with publishing, editorial, sales, publicity, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
✅ Communicate directly with authors and agents from pre-publication through on-sale
✅ Actively participate in internal meetings, as well as lead meetings with authors, agents, and other internal stakeholders
✅ Maintain awareness of the adult book market and publishing industry and suggest new ways to connect titles to consumers, influencers, and booksellers
✅ Contribute to the imprint social media, website, and newsletter channels as needed
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and the capacity to thrive in a busy working environment.
🎯 Required Qualifications
Education: BA, BS degree
Experience: 3-4 years of marketing experience with a proven ability to create strong, integrated campaigns including paid media and social media strategies
Required Skills:
- Interest in nonfiction categories across health, wellness, lifestyle, and memoir
- Ability to set and meet goals under an established budget
- Ability to work as part of a collaborative team while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization
- Experience presenting in front of large groups including internal meetings and with outside partners
- Excellent written and verbal communication skills
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
Preferred Skills:
- Familiarity with the publishing industry
- Proficiency in data analysis tools
ASSUMPTION: Candidates with a strong passion for reading and a genuine interest in the publishing industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $57,000 - $62,000 per year
Benefits:
- Medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change. Benefits are subject to eligibility requirements and may depend on job classification, hours worked, and length of employment.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1837 (as a predecessor company)
Company Description:
- Hachette Book Group (HBG) is a leading U.S. trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre
- HBG publishes great books for readers of all ages, more than 1,800 new books annually, in all formats—print, ebook, and audiobook—including many New York Times bestsellers
- HBG is a dynamic place to work, a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged
Company Specialties:
- Trade and educational book publishing
- Print, ebook, and audiobook publishing
- New York Times bestsellers
- Publishing great books well
Company Website: www.hachettebookgroup.com
ASSUMPTION: HBG's large size and extensive publishing portfolio offer employees a wide range of opportunities and exposure to various aspects of the publishing industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports directly to the Marketing Director or similar role
Work Arrangement: Hybrid (3 days in-office, 2 days working from home)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-profile titles and collaborate with prominent authors and industry professionals
- Chance to gain experience in various aspects of marketing, including campaign development, social media strategy, influencer partnerships, and data analysis
ASSUMPTION: This role offers a unique opportunity to gain experience in the publishing industry and make a significant impact on the success of individual titles and the overall marketing strategy of the imprint.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days working from home)
Office Location(s): 1290 Sixth Avenue, New York, NY 10104, US
Geographic Context:
- New York City is a major publishing hub with a vibrant cultural scene and numerous networking opportunities
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a wide range of housing options and neighborhoods to suit different preferences and budgets
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely two days per week
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other marketing team members
- Final interview with the Marketing Director or similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign development and execution
- Social media strategy and influencer partnerships
- Communication and presentation skills
- Industry knowledge and passion for reading
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your passion for reading and the publishing industry
- Prepare for behavioral interview questions that focus on your marketing experience and how you've handled specific challenges in previous roles
- Be ready to discuss your familiarity with the publishing industry and your understanding of the adult book market
- Demonstrate your creativity and strategic thinking in your responses to interview questions
ATS Keywords: Marketing, Campaign Development, Social Media Strategy, Influencer Partnerships, Publishing Industry, Adult Book Market, Reading, Marketing Experience, Strategic Thinking
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within the HBG team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing tools (Mailchimp, Constant Contact, etc.)
- Search engine marketing and optimization tools (Google Ads, SEMrush, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Publishing great books well
- Valuing and supporting employees
- Transparency and communication
- Encouraging creativity and innovation
- Fostering a dynamic and fun work environment
Work Style:
- Collaborative and team-oriented
- Fast-paced and energetic
- Focused on results and continuous improvement
- Adaptable and open to change
- Passionate about books and the publishing industry
Self-Assessment Questions:
- How do your personal values align with HBG's company values?
- Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach working collaboratively with a diverse team, including authors, agents, and internal stakeholders?
ASSUMPTION: HBG's company culture centers on valuing and supporting employees, transparency and communication, and encouraging creativity and innovation. Candidates who demonstrate a strong cultural fit and alignment with these values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing in-office collaboration and remote work effectively
- Adapting to changes in the publishing industry and market trends
- Working with a diverse range of authors, agents, and internal stakeholders, each with their own unique needs and expectations
- Maintaining a healthy work-life balance while working in a fast-paced, dynamic environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Coordinator position in the publishing industry, but with a focus on nonfiction categories and a greater emphasis on campaign development and execution
- Compared to marketing roles in other industries, this position offers unique insights into the publishing industry and the opportunity to work with prominent authors and industry professionals
- Career path comparison: This role can lead to advancement within the marketing department or other areas of the publishing company, such as editorial, sales, or publicity
ASSUMPTION: This role offers a unique blend of marketing experience and exposure to the publishing industry, making it an attractive opportunity for candidates interested in both fields.
📝 Sample Projects
- Developing and executing a social media campaign for a high-profile nonfiction title, including influencer partnerships and targeted advertising
- Creating and implementing a comprehensive marketing plan for a debut author, including book signings, media appearances, and online promotions
- Analyzing sales data and consumer feedback to inform future marketing strategies and campaign adjustments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the most successful marketing campaigns you've seen in the publishing industry, and what made them effective?
- How does this role fit into the overall marketing strategy for the imprint, and how will my work contribute to its success?
- What are the biggest challenges facing the publishing industry today, and how does this role address them?
- How does HBG support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you've done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Hachette Book Group's careers website
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your passion for reading and the publishing industry
- Prepare for behavioral interview questions that focus on your marketing experience and how you've handled specific challenges in previous roles
- Research the publishing industry and HBG's imprint to demonstrate your knowledge and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
