📌 Core Information
🔹 Job Title: Associate Marketing Manager
🔹 Company: Hachette Book Group
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in-office, 2 days working from home)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and leading innovative title-marketing campaigns based on market data and consumer trends
- Collaborating with various teams and communicating directly with authors and agents
- Creating social media and influencer strategies for individual titles and author brands
- Working autonomously while also being a team player and contributing to imprint-wide initiatives
ASSUMPTION: This role requires a balance of creativity, data-driven decision making, and strong communication skills. The ideal candidate will have a passion for reading and a keen interest in nonfiction categories.
📋 Key Responsibilities
✅ Create and lead innovative title-marketing campaigns based on market data and consumer trends
✅ Develop social media and influencer strategies for individual titles and author brands
✅ Collaborate with publishing, editorial, sales, publicity, and marketing departments to implement cohesive campaigns
✅ Communicate directly with authors and agents from pre-publication through on-sale
✅ Maintain awareness of the adult book market and publishing industry, suggesting new ways to connect titles to consumers, influencers, and booksellers
✅ Contribute to imprint social media, website, and newsletter channels as needed
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree (BA or BS)
Experience: 3-4 years of marketing experience with a proven ability to create strong, integrated campaigns
Required Skills:
- Passion for reading and initiative
- Interest in nonfiction categories across health, wellness, lifestyle, and memoir
- Ability to set and meet goals under an established budget
- Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization
- Excellent written and verbal communication skills
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
Preferred Skills:
- Experience presenting in front of large groups
ASSUMPTION: A background in publishing or a related field is not required, but a genuine interest in books and a strong understanding of the publishing industry is essential.
💰 Compensation & Benefits
Salary Range: $57,000 - $62,000 (based on the provided information)
Benefits:
- Medical, dental, and vision insurance
- Basic and supplemental life insurance
- Short-term and long-term disability insurance
- Accidental death and dismemberment insurance
- Critical illness and hospital indemnity insurance
- Long-term care insurance
- Health and dependent care FSA
- Commuter benefit plan
- Employee assistance program
- Tuition reimbursement
- Travel assistance
- 401(k) plan
- Discretionary bonus program
- Paid time off (PTO) including vacation days, personal days, holidays, and sick leave
- Group discounts on auto and home insurance and legal services
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title and experience level. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Hachette Book Group is a leading U.S. trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre. HBG publishes over 1,800 new books annually, including many New York Times bestsellers, across various formats.
Company Size: Hachette Book Group has 1,001-5,000 employees, providing a dynamic and fast-paced work environment.
Founded: Hachette Book Group was founded in 1986 and is headquartered in New York City with offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; Philadelphia, PA; and Berkeley, CA. HBG also owns Hachette Book Group Canada, Inc., based in Toronto, ON.
Company Description:
- HBG is a dynamic place to work, with a fast-paced and fun environment where new ideas in publishing are actively explored and encouraged.
- HBG's staff is driven by a shared passion for books and a desire to make significant contributions to culture, publishing major bestsellers and timely books that are part of the national conversation, and introducing exciting new voices to readers.
- HBG values and supports employees, with transparency and communication being paramount. Staff members are encouraged to use their strengths and challenge themselves, and make their voices heard.
Company Specialties:
- Book and periodical publishing
- Marketing and publicity
- Editing and design
- Audiobook production
Company Website: Hachette Book Group
ASSUMPTION: Hachette Book Group is an excellent fit for individuals who are enthusiastic about books and culture, and seeking a dynamic, forward-thinking work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience.
Reporting Structure: The Associate Marketing Manager will report directly to the Marketing Manager or a similar role within the publishing department.
Work Arrangement: This role follows a hybrid work arrangement, with employees working 3 days in the office and 2 days remotely.
Growth Opportunities:
- As the company continues to grow and expand, there may be opportunities for the Associate Marketing Manager to take on additional responsibilities or move into a management role.
- HBG encourages internal mobility, allowing employees to explore different roles and departments within the company.
ASSUMPTION: This role offers ample opportunities for professional growth and development within the publishing industry.
🌍 Location & Work Environment
Office Type: Hachette Book Group's headquarters is located in Midtown Manhattan, New York City, with a modern and collaborative work environment.
Office Location(s): 1290 Sixth Avenue, New York, NY 10104, US
Geographic Context:
- New York City offers a vibrant cultural scene, with numerous museums, theaters, and literary events.
- The city is also home to many publishing houses, providing ample networking opportunities.
- New York City's diverse population and cultural landscape make it an ideal location for a marketing professional focused on reaching a wide range of readers.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working 3 days in the office and 2 days remotely.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the provided link.
- Candidates who meet the qualifications will be contacted for an initial phone or video screening.
- Successful candidates will be invited for in-person or virtual interviews with the hiring manager and other team members.
- Finalists may be asked to complete a marketing project or presentation as part of the interview process.
Key Assessment Areas:
- Candidates will be evaluated on their marketing skills, creativity, and strategic thinking.
- Strong communication skills, both written and verbal, will be essential for this role.
- Candidates should demonstrate a passion for reading and a deep understanding of the publishing industry.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the publishing industry and the specific role requirements in your cover letter.
- Prepare for behavioral interview questions that focus on your marketing experience and how you've handled challenges in previous roles.
- Research Hachette Book Group and the specific imprint you're applying to, and be prepared to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Marketing, Social Media, Influencer Partnerships, Email Marketing, Search Engine Marketing, Campaign Development, Communication, Organizational Skills, Collaboration, Creativity, Market Awareness, Presentation Skills, Detail Orientation, Goal Setting, Autonomy, Curiosity, Nonfiction, Health, Wellness, Lifestyle, Memoir
ASSUMPTION: Tailoring your application materials to include relevant ATS keywords will increase your chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Search engine marketing and optimization tools (e.g., Google Ads, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for books and culture
- Valuing and supporting employees
- Transparency and communication
- Encouraging initiative and innovation
- Fostering a dynamic and fun work environment
Work Style:
- Collaborative and team-oriented
- Detail-oriented and organized
- Creative and strategic thinking
- Strong communication skills
- Adaptable and able to thrive in a fast-paced environment
Self-Assessment Questions:
- Do you have a genuine passion for reading and a strong interest in nonfiction categories?
- Are you comfortable working in a fast-paced, dynamic environment with a high level of multitasking?
- Do you possess strong communication skills, both written and verbal, and the ability to present in front of large groups?
- Are you detail-oriented and organized, with the ability to manage multiple projects and deadlines?
- Do you thrive in a collaborative work environment and enjoy contributing to team projects and initiatives?
ASSUMPTION: Candidates who align with Hachette Book Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced setting.
- The role requires a high level of multitasking and strong organizational skills to manage multiple projects and deadlines.
- Candidates may face competition from other marketing professionals with similar qualifications and experience.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Candidates should carefully consider their personal work preferences and career goals when evaluating this role.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on marketing nonfiction titles, with a particular emphasis on health, wellness, lifestyle, and memoir categories.
- As a marketing manager within a publishing house, this role offers unique insights into the publishing industry and the opportunity to work directly with authors and agents.
- Career paths for marketing professionals in publishing may include moving into management roles, specializing in specific genres or categories, or transitioning into other areas of the publishing industry, such as editorial or sales.
ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their overall professional development plan.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new nonfiction title, including social media strategy, influencer partnerships, and paid media advertising
- Creating a targeted email marketing campaign to promote a backlist title to a specific audience, such as health and wellness enthusiasts
- Analyzing market data and consumer trends to inform marketing strategies and campaign development
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives an Associate Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns for nonfiction titles within the company?
- How does the company approach diversity, equity, and inclusion in its marketing efforts and within the organization as a whole?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and allows you to gain a deeper understanding of the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the publishing industry and the specific role requirements
- Prepare for behavioral interview questions that focus on your marketing experience and how you've handled challenges in previous roles
- Research Hachette Book Group and the specific imprint you're applying to, and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
