📌 Core Information
🔹 Job Title: Associate Marketing Manager - HCC
🔹 Company: Bristol Myers Squibb
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Brand management for dual immune therapy (O3A) in liver cancer (HCC) first-line treatment
- Cross-functional collaboration to develop brand, medical, and sales strategies
- Identifying key business growth opportunities and executing brand marketing activities
- Managing nationwide expert brand perceptions and high-quality academic interactions
- Contributing individual experiences and insights to the internal team and promoting positive influence
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills to effectively manage the brand and drive business growth in the competitive HCC market.
📋 Key Responsibilities
✅ Develop and implement comprehensive brand strategies for O3A in HCC first-line treatment
✅ Collaborate cross-functionally to develop medical and sales strategies that support brand objectives
✅ Identify key business growth opportunities and design brand marketing activities to drive market penetration
✅ Manage nationwide expert brand perceptions and engage in high-quality academic interactions with key clients
✅ Contribute individual experiences and insights to the internal team and foster a positive work environment
✅ Complete other team-assigned tasks as required
ASSUMPTION: The role may involve working under pressure and meeting tight deadlines, requiring strong problem-solving skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor's degree in Medicine, Life Sciences, or a related field
Experience: 5+ years of experience in central market roles, with a focus on liver cancer products and pre-launch activities
Required Skills:
- Brand strategy development and execution
- Cross-functional collaboration and project management
- Strong communication and interpersonal skills
- Ability to work under pressure and meet deadlines
- Familiarity with key opinion leaders (KOLs) in the liver cancer field
- Proactive and results-driven approach
Preferred Skills:
- Experience with dual immune therapy or similar products
- Fluency in English and Chinese
ASSUMPTION: Candidates with relevant experience in the pharmaceutical industry and a strong understanding of the Chinese healthcare market will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Competitive salary package, with an estimated range of CNY 400,000 - 600,000 per year (based on industry standards for mid-senior level marketing roles in Shanghai)
Benefits:
- Comprehensive health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous time-off policies
- Tuition assistance and professional development opportunities
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines in areas such as oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb offers a large and diverse work environment with ample opportunities for career growth and development.
Founded: Bristol Myers Squibb was founded in 1887 and has a rich history of innovation and commitment to improving patients' lives.
Company Description:
- Bristol Myers Squibb is dedicated to transforming patients' lives through science, with a focus on developing innovative medicines that address unmet medical needs
- The company fosters a culture of innovation, collaboration, and inclusion, empowering employees to make a meaningful impact on patients' lives
- Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for underserved populations through its Bristol Myers Squibb Foundation
Company Specialties:
- Biotechnology and pharmaceuticals
- Innovation and research and development
- Great place to work and employee development
- Healthcare and medical treatments
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb's extensive experience and resources in the biopharmaceutical industry make it an attractive employer for candidates seeking a challenging and rewarding career in marketing.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing function and the broader organization.
Reporting Structure: The Associate Marketing Manager reports directly to the Marketing Manager for HCC and works closely with cross-functional teams, including medical affairs, sales, and market access.
Work Arrangement: This is an on-site position, with a hybrid work arrangement that allows for some remote work as needed.
Growth Opportunities:
- Progression to a senior marketing manager role within the HCC brand team
- Expansion into other therapeutic areas or geographies within the company's marketing organization
- Transition into other functions, such as medical affairs, market access, or commercial operations, to gain a broader understanding of the business and develop new skills
ASSUMPTION: Successful candidates will have a strong track record of career progression and a clear vision for their long-term career goals within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering a dynamic and fast-paced work environment
- The city is home to a thriving biopharmaceutical industry, with numerous leading companies and research institutions
- Shanghai offers a high standard of living, with excellent dining, entertainment, and cultural attractions
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a multicultural setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand strategy development and execution
- Cross-functional collaboration and project management
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the liver cancer market and the competitive landscape in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and ability to work under pressure
- Research Bristol Myers Squibb's mission, values, and culture to show your enthusiasm for the role and the company
ATS Keywords: Brand strategy, cross-functional collaboration, project management, liver cancer, HCC, O3A, KOL, medical affairs, sales, marketing activities, business growth, academic interactions
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant software and tools is preferred, but not required, as the company provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Innovation
- Sustainability
- Integrity
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach working with cross-functional teams to develop and execute brand strategies?
- Can you describe a time when you had to manage a challenging project under tight deadlines? How did you approach it, and what was the outcome?
- How do you stay up-to-date with industry trends and competitor activities in the liver cancer market?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Bristol Myers Squibb's values and work style, as well as a deep understanding of the liver cancer market and a passion for improving patients' lives.
⚠️ Potential Challenges
- Managing a complex brand portfolio in a competitive market
- Balancing short-term tactical needs with long-term strategic planning
- Working with a diverse and global team, requiring strong communication and collaboration skills
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: Candidates should be prepared to face these challenges and have a clear plan for overcoming them in their application materials and interviews.
📈 Similar Roles Comparison
- This role is unique in its focus on the HCC market and the management of a dual immune therapy brand
- Compared to other marketing roles in the biopharmaceutical industry, this position offers a high level of responsibility and autonomy, as well as significant growth opportunities
- Career progression in this role may lead to senior marketing manager or other leadership positions within the company's marketing organization
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing a comprehensive brand strategy for O3A in the HCC first-line treatment market, including target audience segmentation, positioning, and messaging
- Executing a successful product launch event for O3A, involving key opinion leaders, healthcare professionals, and industry stakeholders
- Managing a nationwide expert advisory board to drive brand awareness and adoption among liver cancer specialists
ASSUMPTION: These sample projects illustrate the types of initiatives the Associate Marketing Manager may be responsible for, but the specific projects will vary depending on the brand's needs and market dynamics.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization and the company's long-term growth strategy?
- What opportunities are there for career growth and development within the HCC brand team and the broader marketing organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.bms.com/job/137466889042-associate-marketing-manager-hcc-shanghai-cn
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, cross-functional collaboration, and ability to work under pressure
- Research Bristol Myers Squibb's mission, values, and culture to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
