Associate Marketing Manager, NAD

📌 Core Information

🔹 Job Title: Associate Marketing Manager, NAD

🔹 Company: Mattel

🔹 Location: El Segundo, California

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day marketing and business operations for assigned Dolls properties
• Leveraging data to drive sales, gain share, and optimize brand strategies
• Collaborating with cross-functional teams to deliver marketing programs and execute commercialization strategies
• Becoming an expert in the category to help drive share growth

ASSUMPTION: This role requires a strong analytical background and a deep understanding of the marketing mix to effectively drive brand strategies and achieve financial growth.

📋 Key Responsibilities

✅ Manage day-to-day marketing and business operations, including P&L management and ad-hoc reporting

✅ Leverage data to understand performance and make informed decisions to drive sales and optimize brand strategies

✅ Manage commercialization, including sell-in to key customers, channel segmentation programs, and pricing

✅ Deliver in-depth forecasting, tracking, and performance reports to impact marketing mix

✅ Develop brands by activating key marketing programs in the US market

✅ Drive marketing execution by working with cross-functional teams, including Sales, Global Brand Marketing, Omni-channel Retail Marketing, Demand Planning, etc.

✅ Become an expert in the category to help drive decisions that lead to share growth

ASSUMPTION: The role may require occasional travel to attend industry events, trade shows, or meetings with key customers and partners.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field; MBA preferred

Experience: Minimum 5 years (3 years with MBA) experience in consumer or brand marketing

Required Skills:

• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management, and quantitative/analytical skills
• Ability to take conclusions from data and communicate actionable insights to leadership and business executives
• Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation

Preferred Skills:

• Experience presenting to key stakeholders
• Strong executive presence with excellent communication skills
• Established interpersonal skills with experience managing cross-functional teams
• A problem-solving mentality with the ability to quickly adapt to changing customer needs
• Excellent analytical intuition and critical thinking skills with experience interpreting data
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving oneself

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) and marketing software tools is expected for this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $125,000 per year

Benefits:

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential

Working Hours: 40 hours per week, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range provided is indicative of the projected hiring range and may vary based on the candidate's work location, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing and entertainment industries

Company Size: Mattel has 10,001+ employees, making it a large enterprise with a well-established infrastructure and extensive resources

Founded: Mattel was founded in 1945, with a rich history and a strong brand portfolio

Company Description:

• Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential
• The company lives up to its purpose by employing the following behaviors: collaborate, innovate, and execute
• Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators

Company Specialties:

• Toys and Entertainment

Company Website: https://about.mattel.com/

ASSUMPTION: Working at Mattel offers opportunities for professional growth, collaboration, and innovation within a large, established organization.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: The Associate Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including Sales, Global Brand Marketing, Omni-channel Retail Marketing, Demand Planning, etc.

Work Arrangement: This is an on-site role, with occasional travel required for industry events, trade shows, or meetings with key customers and partners

Growth Opportunities:

• Advancement to a Senior Marketing Manager role within the marketing department
• Expansion into other areas of the business, such as global brand marketing, omni-channel retail marketing, or demand planning
• Potential opportunities for international assignments or global roles within Mattel's worldwide operations

ASSUMPTION: Mattel's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Mattel's headquarters is a corporate office environment, with open-plan workspaces and dedicated meeting rooms

Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US

Geographic Context:

• El Segundo is a suburban city in Los Angeles County, California, with a population of approximately 100,000 people
• The city is located near the Pacific Ocean and offers a mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s Fahrenheit (18-24°C) throughout the year
• El Segundo is home to several major corporations, including Mattel, and offers a mix of urban and suburban living options

Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM PST. However, the role may require occasional overtime or weekend work as needed

ASSUMPTION: The work environment at Mattel's headquarters is professional, collaborative, and focused on driving innovation and results within the toy and entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership or HR
• Background check and offer extension

Key Assessment Areas:

• Marketing and analytical skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Mattel's values and behaviors

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and analytical skills, as well as any experience working with cross-functional teams or managing P&L
• Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and cultural fit
• Research Mattel's brand portfolio and industry trends to demonstrate your knowledge of the toy and entertainment market

ATS Keywords: Marketing mix, P&L management, data-driven decision making, brand strategy, commercialization, cross-functional teams, marketing execution, category expertise

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Marketing software tools (e.g., CRM, marketing automation, analytics platforms)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in Microsoft Office Suite and marketing software tools is expected for this role, as well as the ability to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Collaborate: Being part of one team with shared values and common goals
• Innovate: Finding new and better ways to create innovative products and experiences
• Execute: Pursuing best-in-class outcomes and driving results through accountability and ownership

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven decision making and strategic thinking?
• Are you comfortable working in a collaborative, team-oriented environment and managing cross-functional relationships?
• Do you have a strong work ethic and a commitment to delivering high-quality results in a fast-paced, dynamic work environment?

ASSUMPTION: Mattel values a diverse and inclusive workplace, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing a large portfolio of Dolls properties and balancing the needs of multiple stakeholders
• Keeping up with industry trends and competitor activity in the rapidly evolving toy and entertainment market
• Occasional travel requirements for industry events, trade shows, or meetings with key customers and partners
• Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities

ASSUMPTION: The role may present challenges, but it also offers opportunities for professional growth, collaboration, and innovation within a large, established organization.

📈 Similar Roles Comparison

• Compared to other marketing roles within the toy and entertainment industry, this role offers a unique opportunity to manage a large portfolio of Dolls properties and drive brand strategies for one of the most iconic brand portfolios in the world
• Mattel's large size and global presence offer numerous opportunities for career growth and development within the organization
• This role requires a strong analytical background and a deep understanding of the marketing mix to effectively drive brand strategies and achieve financial growth

ASSUMPTION: While this role shares similarities with other marketing roles within the toy and entertainment industry, it offers a unique opportunity to work with one of the most iconic brand portfolios in the world and drive brand strategies for a large, established organization.

📝 Sample Projects

• Developing and executing a marketing plan for a new Dolls property launch, including market research, target audience identification, and channel segmentation
• Analyzing sales performance data and making data-driven recommendations to optimize brand strategies and improve share growth
• Managing the commercialization process for an existing Dolls property, including sell-in to key customers, channel segmentation programs, and pricing

ASSUMPTION: These sample projects illustrate the types of marketing and analytical challenges that the Associate Marketing Manager may face in this role, as well as the opportunities for driving results and innovation within the toy and entertainment market.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does Mattel support the professional growth and development of its employees, and what opportunities are available for advancement within the marketing department and the broader organization?
• What are the key challenges facing the Dolls portfolio, and how can this role help drive share growth and improve brand performance?
• How does Mattel foster a culture of collaboration and innovation, and what are some examples of successful cross-functional initiatives or projects within the organization?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the organization, and make a more informed decision about whether this opportunity is the right fit for your career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and analytical skills, as well as any experience working with cross-functional teams or managing P&L
• Prepare for behavioral interview questions that focus on your problem-solving abilities, strategic thinking, and cultural fit
• Research Mattel's brand portfolio and industry trends to demonstrate your knowledge of the toy and entertainment market
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.