Associate Marketing Manager, Nordics

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Nordics

🔹 Company: New Balance

🔹 Location: Copenhagen, Hovedstaden, Denmark & Aalborg, Nordjylland, Denmark

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (with potential travel)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing trade marketing activities across key Nordic brand partners
• Driving consumer engagement and improving brand presence
• Managing account-specific marketing campaigns and presentations
• Collaborating with internal and external stakeholders
• Analyzing campaign successes and providing regular updates

ASSUMPTION: This role requires a strong understanding of the digital consumer journey and experience in managing omni-channel marketing campaigns.

📋 Key Responsibilities

✅ Account management of key brand partners, focusing on Lifestyle, Running, and Football categories

✅ Creation and delivery of account-specific pre-line and sell-in presentations

✅ Development and implementation of account marketing plans

✅ 360 campaign management, including planning, creative, production, and activation

✅ Management of brand partner budget and launch tools

✅ Analysis and reporting of campaign successes and key learning

✅ Liaising with internal and external stakeholders to build relationships

✅ Promoting the correct use of New Balance brand guidelines

✅ Providing regular communication on upcoming and live activity, along with performance marketplace updates

✅ Working with creative teams, agencies, and internal resources to develop innovative marketing assets

✅ Exploring external digital, paid media, social, and PR initiatives

✅ Utilizing and integrating wider business opportunities, such as athletes and talent, to activate global game plan moments with accounts

ASSUMPTION: This role requires strong project management skills, including the ability to juggle multiple projects and create and deliver presentations.

🎯 Required Qualifications

Education: Relevant degree in Marketing, Business, or related field

Experience: 2-5 years of experience in managing and delivering omni-channel marketing campaigns

Required Skills:

• Strong knowledge of the digital consumer journey and data analysis
• Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion
• Experience in the sports, culture, and performance industry
• Exceptional organization, time, and management skills
• Process-driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments
• Innovative with a creative mindset and unphased by challenges
• Ability to evaluate priorities and problem-solving capabilities
• Good influencing skills and total customer satisfaction mindset
• Enjoys fast-paced, brand-led environments
• Willing and able to travel across the Nordic region

Preferred Skills:

• Fluency in additional Nordic languages (Swedish, Norwegian, Finnish)
• Experience working with global or regional marketing teams

ASSUMPTION: Candidates with experience in the sports industry and a passion for sportswear retail will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: DKK 450,000 - 600,000 per year (based on industry standards for mid-level marketing roles in Denmark)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Discounted New Balance products

Working Hours: Full-time, with potential flexibility for remote work and travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Denmark. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1906 (Over 115 years ago)

Company Description:

• New Balance is an independent, employee-owned company that empowers people through sport and craftsmanship to create positive change around the world.
• The company is committed to equality of opportunity for all current and prospective associates, regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership, and gender reassignment.
• New Balance supports a culture of diversity and inclusion and is an equal opportunity employer.

Company Specialties:

• Running & Outdoor
• Training
• Lifestyle
• Lacrosse
• Tennis & Court
• Kids
• Apparel
• Baseball
• Track & Field
• Soccer
• Skateboarding
• Softball
• Golf
• Cycling
• Hiking

Company Website: http://www.newbalance.com

ASSUMPTION: New Balance is a well-established company with a strong commitment to diversity, inclusion, and employee empowerment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Senior Trade Marketing Manager for the Nordic region

Work Arrangement: On-site, with potential travel across the Nordic region

Growth Opportunities:

• Potential advancement to Senior Trade Marketing Manager or similar roles within the Nordic region or globally
• Opportunities to work on global campaigns and collaborate with international teams
• Professional development and training opportunities

ASSUMPTION: This role offers strong growth potential within the company, both regionally and globally.

🌍 Location & Work Environment

Office Type: On-site, with potential remote work and travel

Office Location(s): Copenhagen, Hovedstaden, Denmark & Aalborg, Nordjylland, Denmark

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a strong focus on sustainability and innovation.
• Aalborg is the fourth-largest city in Denmark, known for its rich history, cultural attractions, and beautiful natural surroundings.
• Both locations offer a high quality of life, with access to excellent education, healthcare, and recreational opportunities.

Work Schedule: Full-time, with potential flexibility for remote work and travel

ASSUMPTION: The work environment is fast-paced and brand-led, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview or assessment with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Marketing and campaign management skills
• Project management and organization skills
• Collaboration and communication skills
• Cultural fit and alignment with New Balance values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Demonstrate your understanding of the digital consumer journey and data analysis in your application materials
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Showcase your creativity and innovative mindset in your application materials

ATS Keywords: Trade Marketing, Account Management, Ecommerce, Omnichannel Marketing, Data Analysis, Consumer Behavior, Project Management, Collaboration, Presentation Skills, Budget Management, Campaign Management, Creative Mindset, Problem Solving, Customer Satisfaction, Relationship Building, Fast Paced Environment

ASSUMPTION: New Balance uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, HubSpot)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independent since 1906
• Empower people through sport and craftsmanship
• Create positive change around the world

Work Style:

• Fast-paced and brand-led environment
• Collaborative and innovative
• Focus on quality and craftsmanship

Self-Assessment Questions:

• How do your personal values align with New Balance's company values?
• How do you approach working in a fast-paced, brand-led environment?
• Can you provide an example of a time when you demonstrated creativity and innovation in a marketing campaign?

ASSUMPTION: New Balance values candidates who are passionate about their mission, committed to quality and craftsmanship, and eager to work in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams, external agencies, and brand partners
• Adapting to a fast-paced, ever-changing marketing landscape
• Balancing the need for innovation with the requirement to maintain brand consistency and guidelines

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Brand Manager or Trade Marketing Coordinator position, but with a greater focus on account management and campaign execution
• Unlike other marketing roles, this position requires a strong understanding of the digital consumer journey and experience in managing omni-channel marketing campaigns
• Career progression in this role could lead to opportunities in senior marketing management, global marketing, or other related fields

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on account management and campaign execution sets it apart.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a key brand partner in the Lifestyle category, focusing on driving consumer engagement and improving brand presence
• Creating and delivering an account-specific pre-line presentation that influences future buys and highlights gaps, challenges, and opportunities from global/EMEA plans
• Managing the launch of a new product line, including planning, creative, production, and activation, while ensuring efficient use of brand partner budget and launch tools

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role fit into the broader marketing strategy for the Nordic region and globally?
• What opportunities are there for professional development and growth within the company?
• How does New Balance support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Showcase your creativity and innovative mindset in your application materials
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.