Associate Marketing Manager - Northern California

📌 Core Information

🔹 Job Title: Associate Marketing Manager - Northern California

🔹 Company: Brown-Forman

🔹 Location: San Francisco, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Localizing, implementing, and evaluating brand and consumer programming
• Leading local brand campaigns and managing partnerships and events
• Collaborating with cross-functional teams to meet consensus goals
• Managing budgets, vendors, and agencies to maximize growth and profitability

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving local impact while aligning with national strategy.

📋 Key Responsibilities

✅ Support the Marketing Manager in identifying, implementing, and executing relevant local media partnerships, events, sponsorships, etc.

✅ Lead local activation of highly innovative, cut-through brand building programs.

✅ Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines.

✅ Evaluate programs and initiatives, making recommendations for discontinuation or improvement.

✅ Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives.

✅ Serve as the primary point of contact for consumer marketing agency ambassador team members working in the field, ensuring optimal resourcing.

✅ Manage local consumer marketing funds and provide input into local resource allocation decisions.

✅ Serve as a critical resource for local consumer and competitive insights.

✅ Champion brand building by providing category/portfolio/brand expertise and conducting tastings and brand education training.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, with a strong focus on driving local impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of marketing experience in a consumer goods, music, media, sports, or other experiential environment

Required Skills:

• Strong analytic skills with the ability to turn “insights to actions”
• Impeccable vendor and budget management
• Ability to operate independently to negotiate contracts and execute programming
• Experience working with and managing outside agencies, including POS development and advertising

Preferred Skills:

• Experience in the beverage or spirits industry
• Fluency in Spanish

ASSUMPTION: While industry-specific experience is not required, it could be beneficial for understanding the unique aspects of marketing spirits brands.

💰 Compensation & Benefits

Salary Range: $90,000 - $115,000 plus a 25% cost of labor allowance, bringing the range of pay to $112,500 - $143,750 paid semi-monthly, plus a short-term target bonus of $14,200 paid annually contingent on performance

Benefits:

• Short-term bonus
• Premium benefits package

Working Hours: Full-time, with the ability and willingness to travel up to 35% of the time, including some weekends

ASSUMPTION: The salary range provided is an estimate based on the job description and market research. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1870

Company Description:

• Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years
• Portfolio includes Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft
• Operates in more than 170 countries

Company Specialties:

• Adult Beverages and Consumer Packaged Goods

Company Website: http://www.brown-forman.com

ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a diverse portfolio of premium spirits brands.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and development

Reporting Structure: Reports to the Marketing Manager for the Northern California cluster

Work Arrangement: On-site, with the ability and willingness to travel up to 35% of the time, including some weekends

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on high-profile campaigns and initiatives
• Possibility to gain experience in different aspects of marketing, such as brand management, event planning, and agency management

ASSUMPTION: This role offers a range of growth opportunities, both within the marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with the ability and willingness to travel up to 35% of the time, including some weekends

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major city in California, known for its vibrant culture, diverse population, and strong job market
• The city offers a wide range of housing options, from urban apartments to suburban homes
• San Francisco has a Mediterranean climate, with mild, wet winters and dry summers

Work Schedule: Full-time, with the ability and willingness to work flexible hours and travel as needed

ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the local team, while the travel requirement enables exposure to different markets and opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader

Key Assessment Areas:

• Marketing experience and skills
• Analytic and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences

ATS Keywords: Marketing experience, brand management, event planning, agency management, consumer insights, local marketing, campaign execution, strategic planning, budget management, vendor management, cross-functional collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Integrity
• Collaboration
• Passion
• Innovation

Work Style:

• Results-driven and action-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of driving results in a marketing role?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented setting?
• Are you able to adapt to change and pivot strategies as needed?

ASSUMPTION: Brown-Forman values a strong work ethic, collaboration, and a results-driven approach, with a focus on innovation and continuous improvement.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, complex organization with multiple stakeholders
• Adapting to changes in strategy or priorities

ASSUMPTION: These challenges are common in marketing roles and can be mitigated with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Local Marketing Manager or Brand Manager, with a focus on driving local impact while aligning with national strategy
• Unlike some marketing roles, this position requires a strong focus on local execution and event management
• Career progression in this role could lead to opportunities in brand management, marketing management, or other related fields

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on local execution and event management sets it apart.

📝 Sample Projects

• Planning and executing a local launch event for a new product
• Developing and implementing a targeted social media campaign to drive brand awareness
• Conducting consumer research to identify trends and inform brand strategy

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Associate Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall marketing strategy for the cluster?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Brown-Forman support the professional development and growth of its marketing employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
• Research Brown-Forman and the spirits industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.