Associate Marketing Manager (REMOTE)

📌 Core Information

🔹 Job Title: Associate Marketing Manager (REMOTE)

🔹 Company: W.C. Bradley Co.

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Managing and executing e-commerce and digital marketing strategies across various platforms
• Collaborating with cross-functional teams to ensure brand consistency and optimize user experience
• Developing and executing social media strategies to increase brand visibility and engagement
• Managing influencer partnerships and content creators to maximize ROI and brand impact
• Analyzing campaign performance and providing insights for optimization and growth

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Website Management: Maintain and update the website with product launches, promotions, and content. Collaborate with teams to ensure consistency with brand messaging and optimize user experience.

✅ Organic Social Media Management: Develop and execute strategies to increase brand visibility and engagement across platforms. Create engaging content and analyze performance metrics to optimize growth.

✅ Content Creator & Influencer Management: Identify and manage relationships with influencers and content creators. Plan and execute campaigns, tracking success to maximize ROI and brand impact.

✅ Email & SMS Campaigns: Coordinate with agencies to execute email and SMS marketing. Track campaign performance and align strategies with product launches and promotions.

✅ Customer Engagement: Respond to social media comments and messages, working with customer service to ensure a seamless experience. Foster community engagement through user-generated content and testimonials.

✅ Affiliates: Manage the Affiliate channel and collaborate with agency partners to drive incremental revenue through affiliate opportunities.

✅ Retail Marketing: Manage the presence on partner retail sites, including Amazon, making updates for new products, promotions, and campaigns.

✅ Analytics & Reporting: Use analytics tools to track social media, influencer, and website performance. Provide insights for campaign optimization and conduct competitor research to identify new growth opportunities.

✅ Other: Assist in product seeding programs to drive customer reviews, manage all sample order requests, and manage invoices and vendor set up.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field.

Experience: Three (3) years of experience in digital marketing, e-commerce, or related marketing experience.

Required Skills:

• Passion for working in a small, entrepreneurial team with a hands-on approach
• Excellent written and verbal communication skills, pays strong attention to detail, team player
• Hands-on experience with website management within Shopify
• Strong understanding of social media platforms, trends, and analytics
• Experience managing influencer partnerships and content creators preferred
• Knowledge of email and SMS marketing strategies
• Creative problem-solver with a can-do attitude
• Both creative and analytical; able to prioritize and manage multiple tasks as needed

Preferred Skills:

• Certifications in Google Analytics, Adwords

ASSUMPTION: Candidates with experience in the consumer goods industry and familiarity with the company's brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in the United States, the estimated salary range for this position is $65,000 - $85,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods. W.C. Bradley Co. offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences, and create memorable moments.

Company Size: Medium (501-1,000 employees). This size allows for a balance between a structured work environment and the flexibility of a smaller team.

Founded: 1885. W.C. Bradley Co. has a long history of innovation and responsiveness to meet ever-evolving consumer demands and market conditions.

Company Description:

• W.C. Bradley Co. is a diversified family of companies creating innovative, high-quality brands, products, properties, and services in outdoor cooking, outdoor living and recreation, real estate development, and land management.
• The company offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences, and create memorable moments.
• W.C. Bradley Co. is committed to acting in the best interests of its team members, shareholders, customers, and community.

Company Specialties:

• Real Estate
• Consumer Goods
• Gas Grills
• BBQ
• Tiki Torches
• Hunting Gear
• Badlands
• Oklahoma Joe's
• Saber
• Tiki
• Bitefighter Fuel
• Char-Broil
• Pitt Boss Grills
• Land Management
• and Farming

Company Website: wcbradley.com

ASSUMPTION: W.C. Bradley Co. is a well-established company with a diverse portfolio of brands and products, offering opportunities for growth and development within the consumer goods industry.

📊 Role Analysis

Career Level: Mid-Level. This role is suitable for candidates with 2-5 years of experience in digital marketing or e-commerce.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including product, sales, and customer service.

Work Arrangement: Remote Solely. This role is fully remote, with the expectation of regular communication and collaboration with the team.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business.
• This role offers the chance to gain experience in various aspects of digital marketing and e-commerce, providing a strong foundation for future career growth.
• W.C. Bradley Co. offers professional development opportunities to help employees grow and advance in their careers.

ASSUMPTION: Candidates who demonstrate strong performance and a commitment to growth may have opportunities for advancement within the company.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the office, allowing for greater flexibility and work-life balance.

Office Location(s): While the company is headquartered in Columbus, GA, this role can be performed remotely from anywhere in the United States.

Geographic Context:

• Columbus, GA is located in the heart of the Southeast, offering a mild climate and a lower cost of living compared to larger metropolitan areas.
• The region is known for its rich history, vibrant arts scene, and outdoor recreation opportunities.
• Remote work allows for greater flexibility in choosing a location that best suits the employee's personal and professional needs.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work.

ASSUMPTION: Candidates should have a reliable internet connection and a suitable home office setup to ensure productivity and effective communication with the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Skills assessment or case study to evaluate marketing and analytical skills
• Final interview with the hiring manager to discuss career goals and fit within the team

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and ability to think critically
• Marketing and analytical skills, with a focus on data-driven decision making
• Communication and collaboration skills, with the ability to work effectively in a remote team environment

Application Tips:

• Highlight relevant marketing and e-commerce experience, with a focus on achievements and impact
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Digital Marketing, E-Commerce, Website Management, Social Media Management, Influencer Marketing, Email Marketing, SMS Marketing, Analytics, Reporting, Creative Problem-Solving, Team Player, Remote Work

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the current state of the company's applicant tracking system.

🛠️ Tools & Technologies

• Shopify (for website management)
• Social media platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, X)
• Email and SMS marketing platforms (e.g., Mailchimp, Klaviyo)
• Analytics tools (e.g., Google Analytics, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the needs of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: W.C. Bradley Co. values creativity, continuous learning, and a commitment to staying ahead of industry trends
• Responsibility: The company is committed to acting in the best interests of its team members, shareholders, customers, and community
• Collaboration: W.C. Bradley Co. fosters a culture of teamwork and cross-functional collaboration to drive success

Work Style:

• Entrepreneurial: This role requires a can-do attitude, creativity, and a willingness to take ownership of projects and initiatives
• Data-driven: W.C. Bradley Co. values a strong analytical mindset and a commitment to data-driven decision making
• Remote-friendly: The company offers flexible work arrangements to support a healthy work-life balance

Self-Assessment Questions:

• Do you thrive in a small, entrepreneurial team environment, and are you comfortable taking ownership of projects and initiatives?
• Are you comfortable working remotely and managing your time effectively in a virtual team setting?
• Do you have a strong analytical mindset and a commitment to data-driven decision making?

ASSUMPTION: Candidates who align with W.C. Bradley Co.'s values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively in a remote work environment
• Staying up-to-date with industry trends and best practices in digital marketing and e-commerce
• Balancing creative and analytical skills to drive successful marketing campaigns
• Adapting to a fast-paced, entrepreneurial work environment with a high degree of autonomy and responsibility

ASSUMPTION: Candidates who are proactive, organized, and comfortable working independently in a remote setting are better equipped to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles, this position offers a unique opportunity to gain experience in various aspects of digital marketing and e-commerce within a small, entrepreneurial team
• W.C. Bradley Co. offers a diverse portfolio of brands and products, providing opportunities for growth and development within the consumer goods industry
• This role is well-suited for candidates with 2-5 years of experience in digital marketing or e-commerce, looking to take the next step in their career

ASSUMPTION: Candidates should consider their career goals and the opportunities for growth and development within the company when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product, tracking performance metrics, and optimizing growth
• Managing influencer partnerships and content creator collaborations to maximize ROI and brand impact for a specific brand or product line
• Analyzing website performance and user behavior to identify opportunities for optimization and improved user experience

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Associate Marketing Manager may be responsible for, but the specific projects may vary based on the company's current priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance and employee well-being, particularly in a remote work environment?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their personal and professional goals, as well as to gain a better understanding of the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements, including relevant marketing and e-commerce achievements
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Research the company and its brands to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.