Associate Marketing Manager, Skills Based Studies-Hybrid

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Skills Based Studies - Hybrid

🔹 Company: Bloomsbury Publishing Inc

🔹 Location: Greenbelt, MD (Hybrid - DC, MD, VA or NY tri-state area)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Launching academic books to the North American market across Education, Psychology, Counseling, and Business & Management
• Collaborating with global teams to promote titles and engage audiences
• Growing brand awareness, reputation, and revenue through strategic marketing efforts
• Author satisfaction and relationship building
• Adapting marketing strategies based on performance data and feedback

ASSUMPTION: This role requires a balance of creativity, organization, and strong communication skills. It's ideal for someone with at least two years of marketing or publishing experience who thrives in a global, cross-functional environment.

📋 Key Responsibilities

✅ Set subject strategy and marketing plans for the financial year, monitor progress, and adapt tactics as needed

✅ Review and strengthen copy for titles, author bios, descriptive copy, and metadata

✅ Create academic journal review lists and pitch books to editors

✅ Respond to author inquiries in a timely manner

✅ Write, edit, and deploy marketing materials and campaigns across various platforms

✅ Contribute to the development of sales tools and support sales efforts for academic titles

✅ Assist with conference planning and promotion

✅ Coordinate with Editorial, Sales, Marketing, and Publicity teams to ensure consistent messaging and campaign alignment

✅ Support the creation and execution of integrated marketing campaigns for frontlist and backlist titles

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration. It requires strong attention to detail and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 2+ years of marketing or publishing experience, ideally in an academic or trade publishing environment

Required Skills:

• Strong writing, editing, and communication skills
• High attention to detail and ability to manage multiple projects at once
• Self-starter with the ability to work both independently and collaboratively
• Experience using Microsoft Office (Word, Excel, Outlook); familiarity with platforms such as Biblio, Monday.com, Mailchimp, Salesforce, or similar tools a plus
• Willingness to travel occasionally for conferences and events

Preferred Skills:

• Fluency in additional languages
• Experience with SEO and digital marketing strategies
• Knowledge of the academic publishing industry

ASSUMPTION: While a Bachelor’s degree and 2+ years of experience are required, candidates with relevant skills and a strong portfolio may be considered.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year (depending on location)

Benefits:

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave
• Hybrid Work Schedule (2-3 days per week in the office)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive for the publishing industry and the role's requirements. Benefits are standard for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 201-500 employees

Founded: 1998 (as part of Bloomsbury Publishing Plc)

Company Description:

• Bloomsbury Publishing Inc. is a subsidiary of Bloomsbury Publishing PLC of the United Kingdom
• Launched in 1998, Bloomsbury USA is a publisher of high-quality fiction, non-fiction, and academic titles
• Expanded into children's books, trade publishing, and academic/professional markets through acquisitions

Company Specialties:

• Academic publishing
• Trade publishing
• Children's books
• Digital resources

Company Website: http://www.bloomsbury.com/us

ASSUMPTION: Bloomsbury Publishing Inc. is a well-established company with a diverse range of publishing divisions. It offers opportunities for growth and exposure to various aspects of the publishing industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Marketing Director, working closely with global teams and various departments within the company

Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)

Growth Opportunities:

• Potential career progression into senior marketing roles or other publishing divisions
• Expanding skills and knowledge through cross-functional collaboration and global exposure
• Opportunities to work on high-profile academic titles and contribute to their success

ASSUMPTION: This role offers a good balance of strategic planning, creative content development, and cross-functional collaboration, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (Greenbelt, MD or NYC office)

Office Location(s): 6406 Ivy Lane, Suite 400, Greenbelt, MD 20770 (with flexibility for remote work)

Geographic Context:

• Greenbelt, MD is located in the Washington, D.C. metropolitan area, offering easy access to cultural attractions, historical sites, and outdoor recreation
• The DC, MD, VA region and the NY tri-state area provide ample opportunities for networking and professional growth within the publishing industry
• The hybrid work arrangement allows for a better work-life balance and reduced commuting time

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Director and other team members
• Final interview with the Marketing Director and/or another senior leader

Key Assessment Areas:

• Writing and editing skills
• Marketing strategy and planning
• Cross-functional collaboration and communication
• Attention to detail and project management

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and publishing experience, as well as any skills related to academic publishing or the specific responsibilities listed in the job description
• Provide examples of your writing and editing skills, as well as any marketing campaigns or projects you've worked on
• Demonstrate your understanding of the academic publishing industry and the specific needs of this role during your interviews

ATS Keywords: Marketing, Publishing, Academic, Education, Psychology, Counseling, Business & Management, Author Relations, Brand Awareness, Integrated Marketing, Campaign Development, Cross-functional Collaboration, Global Teams

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, Outlook)
• Biblio
• Monday.com
• Mailchimp
• Salesforce
• Other industry-specific platforms and tools

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The company may provide training or onboarding support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Excellence
• Integrity
• Diversity & Inclusion

Work Style:

• Global, cross-functional teams
• Data-driven decision making
• Adaptability and flexibility
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a global, cross-functional environment?
• Are you comfortable working with data and adapting marketing strategies based on performance metrics?
• Do you have strong communication and collaboration skills, and can you work effectively with diverse teams?

ASSUMPTION: Bloomsbury Publishing Inc. values creativity, collaboration, and excellence. Candidates who can demonstrate a strong fit with these values and the company's work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a global, cross-functional work environment
• Balancing strategic planning with creative content development
• Occasional travel for conferences and events

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents some challenges that require strong organizational skills, adaptability, and a willingness to collaborate effectively with global teams.

📈 Similar Roles Comparison

• This role focuses on academic publishing, whereas similar marketing roles in other divisions may focus on trade or children's books
• Academic publishing requires a strong understanding of the specific needs and audiences of academic titles, as well as the ability to work with authors and global teams to promote titles effectively
• Career progression in academic publishing may involve moving into senior marketing roles or exploring other publishing divisions within the company

ASSUMPTION: This role is unique within the company's publishing divisions, focusing on academic titles and requiring a specific set of skills and knowledge. Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions within the company.

📝 Sample Projects

• Developing and executing a marketing campaign for a new academic title, including creating promotional materials, pitching to academic journals, and coordinating with global teams
• Analyzing sales data and adjusting marketing strategies to improve performance for a backlist title
• Collaborating with the sales team to create sales tools and support textbook adoption efforts for an academic title

ASSUMPTION: These sample projects illustrate the range of responsibilities and the cross-functional nature of this role. Candidates should be prepared to discuss their relevant experience and how it applies to these types of projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing process for an academic title, from acquisition to publication and promotion?
• How does this role collaborate with other departments and global teams within the company?
• What opportunities are there for professional growth and development within this role and the company?
• How does the company support work-life balance for employees in hybrid or remote positions?
• Can you provide examples of successful marketing campaigns for academic titles within the company?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should prepare thoughtful questions that demonstrate their interest in the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and publishing experience, as well as any skills related to academic publishing or the specific responsibilities listed in the job description
• Prepare examples of your writing and editing skills, as well as any marketing campaigns or projects you've worked on
• Demonstrate your understanding of the academic publishing industry and the specific needs of this role during your interviews
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.