📌 Core Information
🔹 Job Title: Associate, Marketing Project Management
🔹 Company: Wayfair
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategies to increase brand visibility and recognition.
- Creating and executing social media marketing campaigns to engage target audiences.
- Planning and managing logistics for promotional events, trade shows, and webinars.
- Collaborating with cross-functional teams and external vendors to ensure successful project execution.
- Analyzing data to gather insights and inform project strategies.
ASSUMPTION: This role requires a strong background in data analysis and project management to drive marketing initiatives effectively.
📋 Key Responsibilities
✅ Develop and implement strategies to enhance Wayfair brand awareness and optimize social media marketing strategies.
✅ Plan and execute social media marketing campaigns to engage target audiences and analyze metrics to optimize strategies.
✅ Coordinate and manage logistics for promotional events, trade shows, and webinars, ensuring alignment with brand goals.
✅ Work with cross-functional teams and external vendors to ensure successful event execution and project delivery.
✅ Utilize data analysis tools to gather insights and inform project strategies, balancing multiple priorities and updating stakeholders on progress.
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Project Management, Marketing, Business, or a related field.
Experience: Proven experience in project management, preferably within a marketing context (2-5 years).
Required Skills:
- Strong analytical skills with a background in data analysis.
- Excellent communication and interpersonal skills.
- Proficiency in project management tools and social media platforms.
- Ability to work collaboratively in a fast-paced environment.
- Fluency in English and Mandarin, both spoken and written.
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of the home decor industry.
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and knowledge of the home decor industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is ¥250,000 - ¥350,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Generous PTO and holiday schedule.
- Employee discounts on Wayfair products.
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair operates in the competitive and dynamic e-commerce retail industry, specializing in home goods and furniture.
Company Size: Wayfair is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world’s largest online destinations for the home.
Company Description:
- Wayfair offers a wide and deep selection of items for every space, style, and budget.
- The company is committed to industry-leading technology and creative problem-solving.
- Wayfair values diversity, inclusion, and equal opportunity, fostering a culture where every voice matters.
Company Specialties:
- E-commerce and online retail.
- Technology and software engineering.
- Customer service and sales.
- Inbound sales and interior design.
- Data analytics and marketing.
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair's commitment to diversity and inclusion creates an environment where employees can thrive and grow.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to advance their project management and marketing skills in a dynamic e-commerce environment.
Reporting Structure: The Associate, Marketing Project Management will report directly to the Marketing Project Management team lead and collaborate with various cross-functional teams, including marketing, sales, and customer service.
Work Arrangement: This is an on-site, full-time position with standard working hours and occasional overtime as needed.
Growth Opportunities:
- Advancement to Senior Associate or Manager roles within the Marketing Project Management team.
- Expansion into other areas of marketing or project management within Wayfair.
- Development of leadership and mentoring skills through managing junior team members or interns.
ASSUMPTION: Wayfair's large size and diverse offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Wayfair's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Shanghai is a bustling metropolis with a vibrant culture and rich history.
- The office is located in a central business district, offering easy access to public transportation and amenities.
- Shanghai is known for its diverse food scene and numerous entertainment options.
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- On-site or virtual interview with the marketing team.
- Final interview with the marketing director or another senior leader.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and interpersonal skills.
- Project management experience and relevant examples.
- Cultural fit and alignment with Wayfair's values.
Application Tips:
- Tailor your resume to highlight relevant project management and marketing experience.
- Prepare specific examples of your experience with data analysis and social media marketing campaigns.
- Demonstrate your understanding of Wayfair's business and the home decor industry in your cover letter.
ATS Keywords: Project Management, Marketing, Social Media, Data Analysis, Event Planning, Stakeholder Management, Cross-functional Teams, Brand Awareness, Campaign Development, Metrics Analysis
ASSUMPTION: Wayfair's application process may vary depending on the specific role and department, but generally follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Project management tools: Asana, Trello, or similar.
- Social media platforms: Facebook, Instagram, Twitter, and other relevant platforms.
- Data analysis tools: Google Analytics, Excel, or similar.
- Marketing automation tools: HubSpot, Marketo, or similar (preferred but not required).
ASSUMPTION: Proficiency in project management tools and social media platforms is essential for this role, while experience with marketing automation tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in all that we do.
- Inventive: We challenge the status quo and continuously innovate.
- Collaborative: We work together to achieve our goals.
- Inclusive: We foster an environment where everyone can thrive.
- Accountable: We take ownership of our work and deliver results.
Work Style:
- Fast-paced and dynamic environment.
- Collaborative and cross-functional teamwork.
- Data-driven decision-making and continuous improvement.
- Strong focus on customer experience and satisfaction.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you manage multiple priorities effectively?
- Are you comfortable working collaboratively with cross-functional teams and external vendors?
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
ASSUMPTION: Wayfair's company values and work style require candidates who are adaptable, collaborative, and customer-focused to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Working in a fast-paced, dynamic environment with tight deadlines.
- Collaborating with cross-functional teams and external vendors to ensure successful project execution.
- Adapting to changes in project scope or priorities.
ASSUMPTION: The fast-paced nature of the role and the need to manage multiple priorities simultaneously may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other marketing project management roles, this position places a stronger emphasis on data analysis and social media marketing.
- Wayfair's large size and diverse offerings provide unique opportunities for career growth and development.
- This role may offer more opportunities for collaboration and cross-functional work compared to smaller organizations.
ASSUMPTION: Wayfair's large size and diverse offerings set this role apart from similar positions in smaller organizations, providing unique opportunities for growth and development.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness among a specific target audience.
- Planning and managing a large-scale promotional event, such as a trade show or webinar, to drive customer engagement and generate leads.
- Analyzing social media metrics to assess campaign effectiveness and optimize strategies for future campaigns.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical project management process for marketing campaigns at Wayfair?
- How does the Marketing Project Management team collaborate with other departments, such as sales and customer service?
- What opportunities are there for professional development and growth within the Marketing Project Management team?
- How does Wayfair support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the team has executed, and what role did the Associate, Marketing Project Management play in its success?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.wayfair.com/careers/jobs/7972814002?gh_jid=7972814002
- Tailor your resume to highlight your relevant project management and marketing experience, as well as your data analysis skills.
- Prepare a cover letter that demonstrates your understanding of Wayfair's business and the home decor industry, and explains how your skills and experience make you a strong fit for this role.
- If applicable, prepare examples of your previous marketing campaigns or projects to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
