Associate, Marketing & Social Media

📌 Core Information

🔹 Job Title: Associate, Marketing & Social Media

🔹 Company: Centric Brands

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Social Media

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of social and interactive marketing strategies
• Managing the day-to-day social media content calendar and creating engaging content
• Growing and engaging the brand’s community across various social media platforms
• Serving as an on-screen brand ambassador and appearing on camera for social content
• Monitoring and responding to social media comments and messages
• Coordinating product seeding and sample requests, and managing photo shoots
• Providing general clerical and administrative support for the marketing department

ASSUMPTION: This role requires a strong understanding of social media platforms and a creative mindset to develop engaging content and grow the brand's online presence.

📋 Key Responsibilities

✅ Supporting the development and execution of social and interactive marketing strategies

✅ Managing the day-to-day social media content calendar and creating engaging content

✅ Growing and engaging the brand’s community across various social media platforms

✅ Serving as an on-screen brand ambassador and appearing on camera for social content

✅ Monitoring and responding to social media comments and messages

✅ Coordinating product seeding and sample requests, and managing photo shoots

✅ Providing general clerical and administrative support for the marketing department

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently while collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 1-3 years of professional experience in fashion, retail, or lifestyle marketing

Required Skills:

• Strong written and verbal communication skills
• Fluency in social media platforms and emerging digital trends
• Exceptional attention to detail and strong organizational skills
• Strategic thinking and the ability to pivot tactics based on performance insight
• Comfortable being on camera for social content

Preferred Skills:

• Previous internship or hands-on experience in social media, brand marketing, or content creation
• Familiarity with project management tools and marketing tracking documents

ASSUMPTION: Candidates with relevant experience in social media, brand marketing, or content creation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $58,800 - $70,000 (Based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision insurance
• Matching 401(k)
• Summer Fridays
• Generous PTO
• Merchandise discounts
• Career development opportunities

Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process.

📌 Applicant Insights

🔍 Company Context

Industry: Centric Brands is a leading lifestyle brand collective that designs, sources, markets, and sells high-quality products in multiple segments, including women’s, men’s, and kid’s apparel, accessories, entertainment, and beauty.

Company Size: 1,001-5,000 employees

Founded: 2006 (as a private company)

Company Description:

• Centric Brands is a global leading lifestyle brand collective with unparalleled expertise in product design, development, and sourcing, retail, and digital commerce, marketing, and brand building.
• The Company’s portfolio includes licenses for more than 100 iconic brands and operates joint venture brands.
• Centric Brands is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto.

Company Specialties:

• Apparel
• Accessories
• Beauty
• Licensing
• Brand Management
• Kid’s
• Sleepwear
• Character Licensing
• Handbags
• Small Leather Goods
• Socks
• Denim
• Underwear
• Active
• and Dresses

Company Website: http://www.centricbrands.com

ASSUMPTION: Centric Brands' extensive portfolio and global presence provide ample opportunities for growth and learning within the marketing and social media field.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including design, product, and PR.

Work Arrangement: Hybrid (2-3 days per week on-site)

Growth Opportunities:

• Potential career progression into a Marketing Manager or similar role
• Expanding responsibilities and leadership opportunities within the marketing department
• Cross-functional collaboration and learning opportunities with other departments

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership positions within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week on-site)

Office Location(s): 19 W 34th St, New York, NY 10001

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options
• The office is conveniently located in Midtown Manhattan, with easy access to public transportation
• The city's fast-paced environment may require candidates to be adaptable and able to manage multiple tasks simultaneously

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week on-site)

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of social media platforms and trends
• Candidates' ability to create engaging and on-brand content
• Candidates' communication and interpersonal skills
• Candidates' organizational skills and attention to detail
• Candidates' strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and social media experience
• Include specific examples of your social media content creation and management experience
• Prepare for interview questions about your understanding of the brand's voice and messaging, as well as your ability to work collaboratively with cross-functional teams

ATS Keywords: Social Media, Content Creation, Brand Marketing, Marketing Strategy, Community Management, Product Seeding, Photo Shoot Management, Project Management

ASSUMPTION: Centric Brands' interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging content and grow the brand's online presence.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, LinkedIn, X, YouTube, Facebook)
• Project management tools (Asana, Trello, or similar)
• Marketing tracking documents and seasonal recap reports
• Photo editing and graphic design software (Adobe Creative Suite, Canva, or similar)

ASSUMPTION: Familiarity with relevant social media platforms, project management tools, and marketing tracking documents is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
• The Company is defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box.
• Centric Brands is focused on our customers and our brands that will drive the company’s future growth.

Work Style:

• Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
• Fast-paced and dynamic, with a focus on adaptability and strong organizational skills
• Data-driven and results-oriented, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you align with Centric Brands' values and work style?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong organizational skills and the ability to manage multiple tasks simultaneously?

ASSUMPTION: Centric Brands' work style emphasizes collaboration, adaptability, and data-driven decision-making, with a focus on continuous improvement and optimization.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may require candidates to be adaptable and able to manage multiple tasks simultaneously
• The role may require candidates to be comfortable being on camera for social content, which may be challenging for some
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The competitive nature of the fashion and retail industries may present challenges in terms of staying up-to-date with trends and maintaining a strong online presence

ASSUMPTION: Candidates should be prepared to face these potential challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on social media and content creation, as well as its hybrid work arrangement
• Industry-specific context: The fashion and retail industries are highly competitive and fast-paced, with a strong emphasis on staying up-to-date with trends and maintaining a strong online presence
• Career path comparison: This role offers strong growth potential, with opportunities to expand responsibilities and take on leadership positions within the marketing department

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to related positions in the industry.

📝 Sample Projects

• Creating and executing a social media campaign to launch a new product line
• Managing a photo shoot to capture content for multiple social media platforms and marketing channels
• Coordinating a product seeding event with external influencers and media outlets

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities that candidates may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the brand's voice and messaging, and how it is maintained across various social media platforms?
• How does the marketing team collaborate with other departments, such as design and product, to ensure consistency in branding and messaging?
• What opportunities are there for growth and professional development within the marketing department?
• How does the company support work-life balance, particularly with the hybrid work arrangement?
• What are the biggest challenges facing the brand in the current market, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and social media experience
• Prepare for interview questions about your understanding of the brand's voice and messaging, as well as your ability to work collaboratively with cross-functional teams
• If selected for an interview, be prepared to provide specific examples of your social media content creation and management experience
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.