📌 Core Information
🔹 Job Title: Associate Omni Shopper Marketing & Digital Shelf Manager
🔹 Company: The Clorox Company
🔹 Location: Brampton, Ontario, Canada
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing shopper marketing strategies across omni-channel retail platforms to enhance brand visibility and drive sales growth.
- Managing digital shelf initiatives to optimize product listings and ensure accurate descriptions and consistent availability across e-commerce platforms.
- Collaborating with cross-functional teams, including Sales, Marketing, and Supply Chain, to align key initiatives and ensure seamless execution.
- Leveraging data analytics and consumer insights to identify opportunities and implement targeted promotional retailer programs.
- Supporting the development and execution of Multicultural Marketing tactics to effectively reach and engage diverse consumer segments.
ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully coordinate efforts across multiple teams and platforms.
📋 Key Responsibilities
✅ Develop and execute large scale retail shopper programs, including in-store displayers/signage, online media, price promotion, contesting, and digital shelf optimizations.
✅ Lead the planning, execution, and measurement of branded shopper programs with key omni-retailers, leveraging consumer/shopper insights to identify new retail program ideas.
✅ Develop and launch an internal digital shelf scorecard to identify and monitor the impact of optimizations across core KPIs.
✅ Quarterback and track digital shelf initiatives using a fact-based and strategic approach to business priorities across brands/customers.
✅ Manage Omni-shopper program and Multicultural Marketing budget, including spend tracking, PO creation, invoicing, and monthly budget reconciliation/reporting.
✅ Stay up to date with new industry trends, tools/tech, and best practices, and lead pilots in shopper & digital shelf space.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive successful shopper marketing and digital shelf management initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, or a related field (e.g., BComm with a specialization preferred).
Experience: 3-5 years of shopper marketing and digital shelf experience, especially across Amazon, Walmart, and Loblaw retailer accounts.
Required Skills:
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
- Exceptional technical skills in store & digital content development, eCommerce content syndication tools (e.g., Salsify), media, promotion, and contesting integration to branded programs at retail.
- In-depth knowledge and understanding of online pure play & omni-retailer platforms in the Canadian marketplace (especially Amazon, Walmart, Loblaw eCommerce websites and apps).
- Strong understanding of how to deliver results in an omni-channel environment (online & in-store), along with identification and tracking of appropriate KPIs using multiple data sources.
- Solid verbal and written communication skills, with confidence to educate others in the organization about shopper marketing and digital shelf best practices.
- Proven ability to identify opportunities and proactively propose solutions, including the implementation of new processes & procedures in a large organization.
Preferred Skills:
- Experience in developing and executing large scale retail shopper programs, including in-store displayers/signage, online media, price promotion, contesting, digital shelf optimizations.
- Analytical experience in generating and actioning consumer/shopper insights, preferably with a holistic omni-channel view across in-store & online.
- Ideal candidate to have digital shelf experience working at Amazon in any market.
ASSUMPTION: The required and preferred skills listed above are essential for success in this role, and candidates should possess a strong combination of these qualifications to be considered.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for a mid-level marketing role in the Greater Toronto Area)
Benefits:
- Competitive compensation
- Generous 401(k) program in the US and similar programs in international locations
- Health benefits and programs that support both physical and mental well-being
- Flexible work environment, depending on your role
- Meaningful opportunities to keep learning and growing
- Half-day Fridays, depending on your location
Working Hours: Full-time, with flexible hours and the option to work remotely on certain days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Greater Toronto Area. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: The Clorox Company operates in the manufacturing industry, focusing on producing and marketing consumer and professional products. The company's brands are sold in more than 100 countries and territories worldwide.
Company Size: The Clorox Company has approximately 8,000 employees globally, making it a mid-sized organization. This size allows for a structured yet agile work environment, providing employees with opportunities for growth and development.
Founded: The Clorox Company was founded in 1913 and is headquartered in Oakland, California, with additional offices and facilities around the world.
Company Description:
- The Clorox Company is committed to creating a positive impact on consumers, communities, and teammates through its brands and business practices.
- The company's portfolio includes well-known brands such as Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, and Pine-Sol, as well as international brands such as Clorinda, Chux, and Poett.
- The Clorox Company is recognized for its strong commitment to sustainability and corporate social responsibility, integrating ESG into its business reporting.
Company Specialties:
- Consumer and professional products
- Brand management
- Marketing and sales
- Manufacturing and supply chain management
- Research and development
Company Website: TheCloroxCompany.com
ASSUMPTION: The Clorox Company's size, industry, and commitment to sustainability provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.
Reporting Structure: The Associate Omni Shopper Marketing & Digital Shelf Manager will report directly to the Senior Manager, Omni Shopper Marketing & Digital Shelf.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work. The specific schedule and number of remote days will be determined based on business needs and employee preferences.
Growth Opportunities:
- Progression to a Senior Manager or Manager role within the marketing department.
- Expansion into other areas of marketing, such as brand management or media strategy.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: The mid-level nature of this role provides ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Clorox Company's office in Brampton, Ontario, is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): The Clorox Company of Canada - Head Office, 15 Research Lane, Suite 100, Brampton, Ontario, Canada L6W 4S1
Geographic Context:
- Brampton is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks and amenities.
- The city is known for its diverse population and vibrant cultural scene, providing a rich environment for personal and professional growth.
- Brampton's strategic location allows for convenient commuting to other major cities in the region, such as Toronto and Mississauga.
Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement that combines on-site and remote work. The specific schedule will be determined based on business needs and employee preferences.
ASSUMPTION: The modern, collaborative work environment and convenient location of the office in Brampton provide an ideal setting for employees to thrive and succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the HR department.
- In-depth behavioral and situational interviews with the hiring manager and other team members.
- Final round interviews, potentially including a presentation or case study component.
- Background check and offer extension.
Key Assessment Areas:
- Problem-solving skills and ability to think critically and creatively.
- Strategic planning and execution capabilities, with a focus on driving results and achieving objectives.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Analytical skills and proficiency in data analysis and interpretation.
- Cultural fit and alignment with The Clorox Company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of shopper marketing and digital shelf management trends and best practices in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic planning, and collaboration abilities.
- Research The Clorox Company's mission, values, and culture to ensure a strong fit and alignment with your personal goals and aspirations.
ATS Keywords: Shopper Marketing, Digital Shelf Management, Retail Marketing, Consumer Insights, Data Analysis, Project Management, Collaboration, Communication, Brand Management, Multicultural Marketing, Retail Program Development, Budget Management, Retailer Relationships
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic planning, execution, and collaboration skills, as well as their cultural fit with The Clorox Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- eCommerce content syndication tools (e.g., Salsify)
- Media, promotion, and contesting integration platforms
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Perform with Excellence
- Own It
- Collaborate & Win Together
Work Style:
- The Clorox Company fosters a collaborative and inclusive work environment, encouraging open communication and active participation in decision-making processes.
- The company values diversity and encourages employees to bring their unique perspectives and experiences to the table.
- The work style is fast-paced and dynamic, with a strong focus on driving results and achieving objectives.
Self-Assessment Questions:
- How do you align with The Clorox Company's value of 'Put People First' in your approach to work and team collaboration?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this challenge, and what was the outcome?
- How do you ensure that your work maintains a high level of quality and accuracy, even when faced with multiple projects and tight deadlines?
ASSUMPTION: The cultural fit considerations for this role emphasize The Clorox Company's values, work style, and self-assessment questions to ensure a strong match between the candidate and the organization.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously, which can be challenging and time-consuming.
- Collaborating with cross-functional teams may present communication and coordination challenges, requiring strong project management and communication skills.
- The hybrid work arrangement may present unique challenges in maintaining productivity and work-life balance.
- The role involves working with external agencies and partners, which can present additional communication and coordination challenges.
ASSUMPTION: The potential challenges for this role require strong project management, communication, and collaboration skills to successfully navigate and overcome obstacles.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on digital shelf management and requires a strong understanding of e-commerce platforms and retailer relationships.
- In the retail industry, this role is unique in its focus on omni-channel shopper marketing and digital shelf optimization, requiring a broad skill set and strategic mindset.
- Career progression in this role may lead to opportunities in brand management, media strategy, or other marketing specializations, depending on the candidate's interests and skills.
ASSUMPTION: The comparison of this role to similar positions in the industry highlights the unique focus on omni-channel shopper marketing and digital shelf management, as well as the potential career growth opportunities within the organization.
📝 Sample Projects
- Developing and executing a large-scale retail shopper program for a major holiday promotion, including in-store displayers/signage, online media, price promotion, and digital shelf optimizations.
- Conducting a comprehensive audit of product content and digital shelf optimizations across owned and retailer platforms, and developing an action plan to address gaps and opportunities.
- Launching an internal digital shelf scorecard to track the impact of optimizations and identify areas for improvement across core KPIs.
ASSUMPTION: The sample projects provided offer a glimpse into the types of initiatives and responsibilities associated with this role, highlighting the strategic and tactical nature of the work.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams, such as brand management and media strategy?
- What are the most significant challenges facing the shopper marketing and digital shelf management functions within the organization, and how can this role address them?
- How does The Clorox Company support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: The key questions to ask during the interview focus on understanding the role's priorities, collaborations, challenges, and growth opportunities, as well as the company's approach to performance measurement and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on shopper marketing, digital shelf management, and project management.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic planning, and collaboration abilities.
- Research The Clorox Company's mission, values, and culture to ensure a strong fit and alignment with your personal goals and aspirations.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
