🔹 Job Type: Hybrid (3 days in-office, 2 days remote)
🔹 Category: Advertising Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years (entry-level)
🔹 Remote Status: Hybrid
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🚀 Job Overview
Key aspects of this role include:
- Working closely with the search team to gain hands-on experience and contribute to day-to-day account management tasks.
- Conducting keyword research and development to expand campaign reach and improve performance.
- Monitoring and optimizing campaign performance through data analysis and reporting.
- Supporting the team with test implementation and ad hoc analysis to drive campaign success.
- Collaborating with the team to ensure accurate and efficient account management.
ASSUMPTION: This role is ideal for an entry-level candidate eager to learn and grow in the field of search marketing. Strong analytical skills and a detail-oriented mindset are essential for success in this position.
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📋 Key Responsibilities
✅ Keyword Research and Development
- Conduct keyword research and analysis to identify new opportunities for campaign expansion.
- Collaborate with the team to develop and implement keyword strategies that drive campaign performance.
✅ Campaign Performance Monitoring
- Monitor and analyze campaign performance metrics to ensure they align with client objectives.
- Identify trends and insights to optimize campaign performance and maximize ROI.
✅ Data Analysis and Reporting
- Analyze campaign data to identify trends, patterns, and areas for optimization.
- Prepare and present campaign performance reports to the team and clients.
✅ Team Support and Collaboration
- Contribute to team projects and initiatives to drive overall campaign success.
- Collaborate with team members to ensure accurate and efficient account management.
ASSUMPTION: This role requires a strong attention to detail and a proactive approach to identifying and addressing campaign performance gaps.
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🎯 Required Qualifications
Education:
- Relevant post-secondary education, training, or equivalent experience.
Experience:
- 0+ years of work experience, could be an internship or part-time role.
Required Skills:
- Proficiency in Microsoft Excel and crunching data.
- Strong analytical skills and ability to think critically.
- Adaptability to technological advancements.
- Ability to learn and apply new software and tools quickly.
Preferred Skills:
- Familiarity with Google Ads Search Certification.
- Familiarity with Microsoft Ads Certification.
ASSUMPTION: Candidates should have a strong foundation in data analysis and a willingness to learn and adapt in a fast-paced agency environment.
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💰 Compensation & Benefits
Salary Range: $45,000 USD (This is the pay range the company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The company reserves the right to modify this pay range at any time.)
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level roles in search marketing. The actual salary may vary based on the candidate's qualifications, experience, and market conditions.
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📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description: Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories.
Company Specialties:
- Market & Customer Insight
- Marketing ROI evaluation
- Customer Relationship Marketing (CRM)
- Content
- Social Media Strategy
- Digital Marketing
- Multicultural
- Shopper Marketing
- Search/SEO/PPC
- Media Planning
- Media Buying
- Analytics
- and Marketing Technology
Company Website: [Hearts & Science Website](http://www.hearts-science.com)
ASSUMPTION: Hearts & Science is a dynamic and growing agency that offers a unique opportunity for candidates to gain experience in a fast-paced, data-driven marketing environment.
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📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the search team manager and works closely with team members to ensure accurate and efficient account management.
Work Arrangement: This role is hybrid, requiring three days per week in the office and two days working remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number of required in-office days may be adjusted over time, potentially increasing based on business needs.
Growth Opportunities:
- Gain hands-on experience in search marketing and data analysis.
- Collaborate with a talented team of marketing professionals to drive campaign success.
- Contribute to a positive and inclusive team environment.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-paced agency setting and develop their skills in search marketing and data analysis.
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🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York, NY.
Office Location: 195 Broadway, 8th Floor, New York, NY 10007, US
Geographic Context:
- New York, NY, United States
- Timezone: America/New_York
Work Schedule: Hybrid, with three days per week in the office and two days working remotely.
ASSUMPTION: The office environment at Hearts & Science is designed to foster collaboration, creativity, and productivity. The hybrid work arrangement offers flexibility and work-life balance for employees.
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💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and/or team members.
4. Final round interview, potentially with senior leadership.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Attention to detail and data analysis skills.
- Cultural fit and team collaboration skills.
- Adaptability and willingness to learn.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment.
3. Familiarize yourself with Hearts & Science's mission, values, and company culture.
4. Practice your Excel skills and be ready to discuss your experience with data analysis and optimization.
ATS Keywords: (Strategically include these keywords in your resume to improve visibility in applicant tracking systems)
- Paid Search
- Keyword Research
- Campaign Optimization
- Data Analysis
- Excel
- Marketing Agency
- Hybrid Work
- Entry-level
- Search Marketing
ASSUMPTION: The interview process at Hearts & Science is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Tailoring your application and preparation strategies to these specific assessment areas will help you stand out as a strong candidate.
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🛠️ Tools & Technologies
- Microsoft Excel
- Google Ads (Google Ads Search Certification preferred)
- Microsoft Ads (Microsoft Ads Certification preferred)
- Other relevant marketing and data analysis tools
ASSUMPTION: Familiarity with Google Ads and Microsoft Ads certifications is preferred but not required. A willingness to learn and adapt to new tools is essential for success in this role.
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👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
- Accountability and results orientation
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-focused and accountable
Self-Assessment Questions:
1. How do you approach learning and applying new software and tools in a fast-paced agency environment?
2. Describe a time when you identified a trend or insight in data that drove a significant improvement in campaign performance.
3. How do you handle working with large datasets and complex Excel spreadsheets?
4. Can you provide an example of a time when you collaborated with a team to optimize campaign performance and drive results?
ASSUMPTION: Hearts & Science values candidates who are data-driven, collaborative, and adaptable. Demonstrating your fit with these core values and work styles will help you stand out as a strong candidate.
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⚠️ Potential Challenges
- Working with large datasets and complex Excel spreadsheets can be challenging and time-consuming.
- The fast-paced nature of the agency environment may require quick decision-making and adaptability.
- The hybrid work arrangement may require flexibility and effective time management.
ASSUMPTION: Acknowledging and addressing these potential challenges in your application and interview will demonstrate your self-awareness and commitment to succeeding in this role.
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📈 Similar Roles Comparison
- Paid Search Specialist: This role focuses more on campaign strategy and optimization, while the Associate, Paid Search role is more focused on day-to-day account management and data analysis.
- Search Marketing Manager: This role involves more strategic decision-making and team leadership, while the Associate, Paid Search role is more focused on tactical execution and collaboration.
ASSUMPTION: Understanding the differences between these related roles will help you tailor your application and interview responses to highlight your fit for the specific Associate, Paid Search role.
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📝 Sample Projects
- Conducting keyword research and analysis to expand campaign reach and improve performance.
- Developing and implementing A/B tests to optimize campaign performance.
- Collaborating with the team to create and present campaign performance reports to clients.
ASSUMPION: Providing specific examples of your experience with these types of projects will help demonstrate your qualifications for this role.
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❓ Key Questions to Ask During Interview
1. What are the most important qualities you look for in an Associate, Paid Search candidate?
2. How does this role fit into the overall search marketing team structure and goals?
3. What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
4. How does Hearts & Science support the professional development and growth of entry-level team members?
5. What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to your professional development.
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📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application Link](https://omg.com/careers/us/hearts-science?gh_jid=4705296007)
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for phone or video screening and in-person or virtual interviews with the hiring manager and/or team members.
4. Follow up with the hiring team after your interview to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
