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Associate, Paid Search

dentsu
Full-time
On-site
United States
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate, Paid Search

πŸ”Ή Company: Dentsu

πŸ”Ή Location: New York - 150 E 42nd

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 6, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Gaining digital media skills in a collaborative environment
  • Working in the fast-paced world of Search Engine Marketing (SEM)
  • Contributing to the success of the business as a team player
  • Launching a media career with comprehensive, hands-on training

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to enter the digital marketing and advertising industry.

πŸ“‹ Key Responsibilities

βœ… Participate in ongoing operations and daily management of Paid Search campaigns, including: keyword research, asset development, report generation, performance analysis, and more

βœ… Present performance reports while addressing trends, anomalies, and recommended next steps

βœ… Gain understanding of our clients' business, including products and services, goals and priorities, and latest industry news and trends

βœ… Manage budget pacing, IO creation, and daily campaign monitoring

βœ… Contribute to strategic discussions by participating in brainstorm meetings with the larger dentsu team

βœ… Demonstrate experience with digital marketing by keeping a pulse on industry news and events to identify new ways to grow our clients’ businesses

βœ… Partner with extended team to build and nurture vendor relationships to enhance efficiencies

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work well within a team.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 1+ years of experience in analytics and math

Required Skills:

  • Interest in and familiarity with digital media and paid search marketing
  • Strong analytical skills
  • Excellent communication skills
  • Ability to work well within a team

Preferred Skills:

  • Previous experience in digital marketing or advertising
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, previous experience in digital marketing or advertising may be beneficial but is not required for this entry-level role.

πŸ’° Compensation & Benefits

Salary Range: $42,000 - $45,000 per year. This range is based on industry standards for entry-level digital marketing roles in New York City.

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in New York City. Actual compensation may vary based on factors such as relevant experience, knowledge, skills, and other factors permitted by law.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is a global leader in its field, with a strong presence in multiple countries.

Company Size: Dentsu is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects but may also mean that individual voices may not always be heard.

Founded: Dentsu was founded in 1901 and has since grown into a global advertising and marketing communications agency.

Company Description:

  • Dentsu is a global network designed for what's next, helping brands predict and plan for disruptive future opportunities
  • The company connects brand, content, commerce, and experience, underpinned by modern creativity
  • Dentsu teams together to create new paths to growth in the sustainable economy

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: Dentsu.com

ASSUMPTION: Dentsu's global presence and extensive industry experience make it an attractive employer for those seeking to enter the advertising and marketing communications field.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, serving as an introduction to the digital marketing and advertising industry.

Reporting Structure: The Associate, Paid Search will report to the Sr. Associate and Managers on the team.

Work Arrangement: This is an on-site role, requiring the associate to work from Dentsu's New York office at 150 E 42nd.

Growth Opportunities:

  • Gaining comprehensive, hands-on training in Search Engine Marketing (SEM) and complementary marketing channels
  • Developing digital media skills in a collaborative environment
  • Potential career progression within the digital marketing and advertising industry

ASSUMPTION: This role offers significant growth opportunities for early-career professionals seeking to establish a strong foundation in digital marketing and advertising.

🌍 Location & Work Environment

Office Type: Dentsu's New York office is a modern, collaborative workspace designed to facilitate teamwork and creativity.

Office Location(s): 150 E 42nd, New York, NY 10017

Geographic Context:

  • New York City is a major global hub for the advertising and marketing communications industry
  • The city offers a vibrant and dynamic work environment, with numerous networking opportunities and industry events
  • New York City is known for its high cost of living, which may impact the overall compensation package

Work Schedule: Full-time, 40 hours per week. The role may require occasional overtime to meet project deadlines.

ASSUMPTION: The high cost of living in New York City should be taken into consideration when evaluating the overall compensation package for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the team
  • Final interview with the department head or director

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication and presentation skills
  • Understanding of digital marketing and advertising principles
  • Cultural fit and teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of digital marketing and advertising principles in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving abilities and teamwork skills

ATS Keywords: Paid Search, SEM, Digital Marketing, Analytics, Math, Teamwork, Collaboration, Reporting, Presentation

ASSUMPTION: The application process for this role may be competitive, given Dentsu's global reputation and the attractive nature of the position for early-career professionals.

πŸ› οΈ Tools & Technologies

  • Google Ads platform
  • Google Analytics
  • Microsoft Excel
  • Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Creativity
  • Integrity
  • Courage
  • Accountability

Work Style:

  • Fast-paced and dynamic work environment
  • Strong emphasis on teamwork and collaboration
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable presenting complex data and insights to stakeholders?
  • Do you have a strong interest in digital marketing and advertising principles?

ASSUMPTION: Dentsu values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

  • The role may require occasional overtime to meet project deadlines
  • The high cost of living in New York City may impact the overall compensation package
  • The role may involve working with multiple clients and managing competing priorities
  • The fast-paced nature of the work environment may be challenging for some individuals

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should carefully consider whether they are well-suited to this work environment before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to entry-level digital marketing or advertising associate positions at other agencies and companies
  • However, Dentsu's global presence and extensive industry experience may offer unique opportunities for growth and development
  • Career progression in this role may lead to positions such as Paid Search Specialist, Paid Search Manager, or other digital marketing and advertising roles

ASSUMPTION: While this role shares similarities with other entry-level digital marketing and advertising positions, Dentsu's global reputation and extensive industry experience make it an attractive employer for early-career professionals.

πŸ“ Sample Projects

  • Developing and executing a paid search campaign for a new client, including keyword research, asset development, and performance analysis
  • Presenting performance reports to the client and internal stakeholders, highlighting trends, anomalies, and recommended next steps
  • Collaborating with the extended team to build and nurture vendor relationships, enhancing campaign efficiencies

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Associate, Paid Search may be expected to perform in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Paid Search department?
  • How does this role contribute to the overall success of the business, and what are the key priorities for the first 90 days?
  • What opportunities are there for professional growth and development within the Paid Search department and the broader digital marketing and advertising industry?
  • How does Dentsu support work-life balance for its employees?
  • What are the key challenges facing the Paid Search department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the work environment, team dynamics, and career growth opportunities within the Paid Search department and the broader digital marketing and advertising industry.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving abilities and teamwork skills
  • Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.