Associate, Paid Search

📌 Core Information

🔹 Job Title: Associate, Paid Search

🔹 Company: dentsu

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Paid Search campaigns
• Conducting keyword research and performance analysis
• Generating and presenting performance reports
• Engaging in strategic discussions to enhance client campaigns

ASSUMPTION: It is assumed that the role primarily focuses on hands-on management and optimization within paid search platforms, requiring steady collaboration with team members and clients to achieve campaign objectives.

📋 Key Responsibilities

✅ Participate in ongoing operations and daily management of Paid Search campaigns, including keyword research and performance analysis.

✅ Present performance reports while addressing trends, anomalies, and recommended next steps.

✅ Gain understanding of clients' business, including products and services, goals, and priorities.

✅ Manage budget pacing, IO creation, and daily campaign monitoring.

✅ Contribute to strategic discussions by participating in brainstorm meetings with the larger dentsu team.

✅ Partner with extended team to build and nurture vendor relationships to enhance efficiencies.

ASSUMPTION: The responsibilities are focused on both technical account management and strategic client relations to foster campaign success and client satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: At least 1 year of experience in analytics and math

Required Skills:

• Keyword Research
• Asset Development
• Report Generation
• Performance Analysis

Preferred Skills:

• Advanced digital marketing strategies
• Experience with PPC platforms like Google Ads

ASSUMPTION: The qualifications emphasize analytical skills and familiarity with digital marketing frameworks, which are crucial in managing and executing effective paid search strategies.

💰 Compensation & Benefits

Salary Range: $42,000 - $45,000 annually

Benefits:

• Medical, vision, and dental insurance
• 401k with company match
• Flexible paid time off
• Paid parental leave
• Paid sick and safe leave

Working Hours: 40 hours per week

ASSUMPTION: This compensation package aims to be competitive in the market for entry to mid-level roles within the advertising industry, prioritizing comprehensive health benefits and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees, offering vast resources and opportunities for career growth and networking

Founded: Not specified

Company Description:

• Focuses on predicting and planning for future opportunities
• Connects brands with consumers through various media channels
• Emphasizes modern creativity

Company Specialties:

• Marketing communications
• Media planning and buying
• People-based marketing

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: The company is assumed to be highly integrated globally, providing diverse career paths and a dynamic work environment, beneficial for someone looking to enhance their professional skill set in advertising.

📊 Role Analysis

Career Level: Entry to Mid-Level

Reporting Structure: Typically reports to a Paid Search Manager or Team Lead

Work Arrangement: On-site at the New York office

Growth Opportunities:

• Advancing to a senior paid search specialist or manager
• Expanding role to include broader digital marketing responsibilities
• Opportunity to work with high-profile clients

ASSUMPTION: Growth opportunities are substantial in this company due to its size and scope, ideal for ambitious individuals aiming to climb the corporate ladder in advertising.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): 150 E 42nd St, New York, 10017, US

Geographic Context:

• Located in the bustling city of New York, offering vast networking possibilities
• Accessible by major transportation links
• Proximity to industry events and advertising conferences

Work Schedule: Standard office hours with potential for flexible start and end times

ASSUMPTION: The location provides a vibrant professional atmosphere with various social and cultural opportunities, important for maintaining a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening or phone interview
• In-person or virtual interview with team leads or managers

Key Assessment Areas:

• Technical proficiency in paid search tactics
• Analytical problem-solving skills
• Communication and presentation abilities

Application Tips:

• Highlight your digital marketing achievements
• Showcase your analytical abilities with examples
• Prepare to discuss industry trends and strategic approaches

ATS Keywords: Paid Search, SEM, Digital Marketing, Performance Analysis

ASSUMPTION: The application process is likely rigorous, focusing on candidates who can demonstrate both technical expertise and strategic thinking.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics

ASSUMPTION: Familiarity with these tools is essential as they form the core platforms for executing and monitoring paid search campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation in marketing strategies
• Commitment to client success
• Fostering diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven with a focus on continuous improvement

Self-Assessment Questions:

• How do you handle tight deadlines and pressure?
• Can you provide examples of successful campaign optimizations?
• What strategies do you use to stay updated with industry trends?

ASSUMPTION: The role requires individuals who thrive in a fast-paced environment and who are eager to contribute to team success while advancing their personal expertise.

⚠️ Potential Challenges

• Managing multiple client needs simultaneously
• Adapting to rapid changes in digital marketing technologies
• Meeting performance metrics under tight deadlines
• Nurturing vendor relationships amid competitive market rates

ASSUMPTION: These challenges indicate a need for resilience and adaptability, necessary traits for success in paid search marketing.

📈 Similar Roles Comparison

• Compared to PPC Analyst roles, this job may involve more client interaction and strategic input
• Offers broader exposure to various digital marketing aspects compared to a singular focus on paid search campaigns
• Opportunities to engage in strategic discussions not typically available in entry-level roles

ASSUMPTION: This role is positioned as an intermediate step towards more senior strategic roles in digital marketing.

📝 Sample Projects

• Developing a comprehensive PPC strategy for a new client launch
• Optimizing existing campaigns to achieve a 20% increase in ROI
• Creating and presenting a quarterly performance report with actionable insights

ASSUMPTION: The role likely involves diverse projects that test and grow analytical and creative skills.

❓ Key Questions to Ask During Interview

• What are some recent successful campaigns you've managed?
• How do you measure the success of paid search campaigns?
• What is the typical career path for someone in this role?
• How does the team stay updated with industry trends and changes?
• What tools or software does the team prefer for managing campaigns?

ASSUMPTION: These questions focus on growth opportunities, learning environment, and team dynamics, crucial for candidates assessing job fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is optimized with industry-specific ATS keywords
• Prepare a cover letter that highlights your relevant experience and passion for digital marketing
• Be ready to discuss your previous campaign successes in detail
• Follow up on your application status within two weeks of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```