📌 Core Information
🔹 Job Title: Associate, Paid Search
🔹 Company: Dentsu
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Junior (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating, monitoring, and optimizing SEM campaigns on Google Ads and Bing Ads
- Providing project status reports through data collection, analysis, and presentation to clients
- Working in a team of 5 and managing large client accounts
- Opportunities for professional development within a digital specialty group
ASSUMPTION: This role is well-suited for a junior candidate looking to gain experience in a large advertising agency and work on high-profile client accounts.
📋 Key Responsibilities
✅ Create, implement, and optimize search campaigns (search, demand gen, and pmax) on Google Ads and Bing Ads
✅ Identify insights and optimizations to improve campaign performance
✅ Prepare and present project status reports to clients using data analysis and synthesis
✅ Collaborate with a team of 5 to manage large client accounts
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: At least 2 years of experience in digital business environments, with a focus on Search
Required Skills:
- Proficient in Google Ads and Bing Ads
- Strong Excel skills for reporting and data analysis
- Ability to identify insights and optimizations for campaign improvement
Preferred Skills:
- Experience with Search Ads, Amazon Ads, Looker Studio, and Google Analytics
ASSUMPTION: Candidates with experience in large advertising agencies will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Buenos Aires, Argentina is approximately ARS 80,000 - 120,000 per month, based on industry standards for a junior-level position in advertising.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing services company, operating in the highly competitive advertising services industry.
Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is a full-service advertising agency, offering a wide range of services, including media planning, media buying, creative, and data-driven marketing solutions
- The company is known for its innovative approach to advertising, focusing on people-based marketing and modern creativity
- Dentsu works with high-profile clients across various industries, providing opportunities to manage large accounts
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on diverse projects and gain experience in various aspects of advertising.
📊 Role Analysis
Career Level: This role is suitable for a junior-level candidate looking to gain experience in a large advertising agency and work on high-profile client accounts.
Reporting Structure: The candidate will work within a team of 5, reporting directly to the team lead or manager.
Work Arrangement: This is an on-site, full-time position, with the possibility of occasional remote work.
Growth Opportunities:
- Working on diverse client accounts and projects
- Collaborating with cross-functional teams to gain a well-rounded understanding of advertising
- Opportunities for professional development within Dentsu's global network
ASSUMPTION: The role offers growth opportunities through exposure to various clients and projects, as well as the chance to learn from experienced team members.
🌍 Location & Work Environment
Office Type: Dentsu's Buenos Aires office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1-8-1 Higashi-shimbashi, Tokyo, Japan (headquarters); 10 Triton Street, Regents Place, London, UK; 105 York St, South Melbourne, Victoria, Australia; 150 E 42nd St, New York, NY, USA; Guoco Tower 1, Wallich Street #22-01, Singapore; Rua Wisard 298, São Paulo, Brazil; Two Haddington Buildings, 20-38 Haddington Road, Dublin, Ireland; Moermanskkade 85, Amsterdam, Netherlands
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires is a major hub for the advertising industry in Latin America
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Dentsu's Buenos Aires office is dynamic and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or director
- Background check and offer
Key Assessment Areas:
- Technical skills in Google Ads and Bing Ads
- Data analysis and reporting abilities
- Communication and presentation skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Search campaigns and data analysis
- Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of Dentsu's values
- Be ready to discuss your experience with Google Ads and Bing Ads, as well as your approach to data-driven decision-making
ATS Keywords: Google Ads, Bing Ads, SEM, Campaign Optimization, Data Analysis, Excel, Search Ads, Amazon Ads, Looker Studio, Google Analytics
ASSUMPTION: The application process at Dentsu is competitive, and candidates should be prepared to demonstrate their technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Excel
- Looker Studio
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with industry trends?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Candidates who align with Dentsu's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a large, global organization with diverse teams and cultures
- Competing with experienced candidates for limited positions
ASSUMPTION: These challenges can be overcome through strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is similar to other junior-level paid search positions in advertising agencies, but offers the opportunity to work with large client accounts and gain experience in a global organization
- Compared to in-house marketing roles, this position offers exposure to a wider range of clients and industries
- In terms of career path, this role can lead to senior-level positions within Dentsu's global network
ASSUMPTION: Candidates should consider their long-term career goals when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a search campaign strategy for a new client in the e-commerce industry
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Creating a comprehensive report on the state of a client's search campaigns, including insights and recommendations for improvement
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the candidate can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Dentsu support the professional development of junior-level employees?
- Can you provide an example of a time when the team faced a significant challenge and how it was overcome?
- How does Dentsu foster innovation and creativity in its approach to advertising?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume to highlight your relevant experience and skills, with a focus on Google Ads and Bing Ads
- Write a cover letter that demonstrates your enthusiasm for the role and understanding of Dentsu's values
- Prepare for the interview by researching Dentsu's clients and projects, as well as the advertising industry as a whole
- Follow up with the hiring manager within a week of the interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
