📌 Core Information
🔹 Job Title: Associate Paid Search Manager
🔹 Company: Dentsu
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing Paid Search campaigns and strategies
- Day-to-day communication with clients to achieve their goals
- Developing media strategy, channel recommendations, and detailed media plans
- Data-driven decision making and optimization of campaigns based on performance data
- Collaborating with media vendors and partners for proposals, recommendations, and new innovations
ASSUMPTION: This role requires a strong understanding of Paid Search channels and experience in campaign management, as well as comfort with manipulating large data sets and providing meaningful insights.
📋 Key Responsibilities
✅ Lead and manage the implementation and execution of Paid Search campaigns and strategies
✅ Maintain day-to-day communication with clients to help achieve their goals
✅ Assist in developing media strategy, channel recommendations, and detailed media plans
✅ Engage clients and vendors on day-to-day operations
✅ Monitor ads during campaign periods, weekly digital reporting, end of campaign reporting, and reconciliation of final costs for finance billings
✅ Data-Driven Decision Making: Experience using digital media platforms to interpret campaign performance data and optimize strategies
✅ Liaise with media vendors and partners for proposals, recommendations, and new innovations
✅ Be the primary or secondary point of contact for clients
ASSUMPTION: This role requires strong channel knowledge from the lens of campaign management, as well as a high level of comfort with managing large volumes of data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3 to 5 years in a Performance, digital media planning/activation role, preferably with hands-on experience activating Paid Search channels
Required Skills:
- Proficient in Paid Search: Google Ads, Microsoft Bing
- Proficient in Paid Social: Meta, TikTok
- Proficient in Display: Managed service vendors
- Strong analytical and organizational skills, with high attention to detail
- Strong level of Excel knowledge, including pivot tables, charts, and formulae
- Excellent written and verbal communication skills
Preferred Skills:
- Knowledge and practical expertise in performance measurement and analytics tools including Google CM360, Google/Adobe Analytics
- Enthusiastic and confident individual with the ability to thrive in a fast-paced, high-pressure environment
- Passionate about and engaged with the fast-changing world of performance media and digital marketing
ASSUMPTION: This role requires a strong analytical mindset and the ability to work well with people on a personal and professional level.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (Flexible, with the possibility of remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the Advertising Services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size allows for diverse opportunities and a well-established infrastructure.
Founded: Dentsu Group Inc. was established on January 1, 2020, as a pure holding company. However, the Dentsu brand has a rich history dating back to 1901.
Company Description:
- Dentsu is a global media, creative, and digital agency network
- It provides integrated communications, media, and digital services through its five leadership brands: Carat, dentsu X, iProspect, Dentsu Creative, and Merkle
- The company is active in the production and marketing of sports and entertainment content on a global scale
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive global presence and diverse service offerings provide applicants with numerous opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to advance their career in performance media and digital marketing.
Reporting Structure: The Associate Paid Search Manager will report directly to the Performance Manager or a similar role.
Work Arrangement: This role is primarily on-site, with the possibility of remote work and flexible hours.
Growth Opportunities:
- Progression to a Performance Manager or Senior Performance Manager role
- Expansion into other areas of digital marketing or media planning
- International assignments or secondments within the Dentsu network
ASSUMPTION: This role offers strong potential for career growth and development within the Dentsu network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Guoco Tower, Singapore
Office Location(s): 1 Wallich Street, Singapore - 078881
Geographic Context:
- Singapore is a global hub for business, finance, and technology
- The office is located in the Central Business District, offering easy access to public transportation and amenities
- The city-state has a tropical climate, with high temperatures and humidity year-round
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (Flexible, with the possibility of remote work)
ASSUMPTION: The work environment at Dentsu Singapore is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager or team members
- Case study or presentation preparation and delivery
- Final interview with the department head or director
Key Assessment Areas:
- Technical skills and knowledge of Paid Search channels
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
- Showcase your analytical skills and problem-solving abilities through examples or case studies
- Demonstrate your cultural fit and alignment with Dentsu's values through your responses to interview questions
ATS Keywords: Paid Search, Google Ads, Microsoft Bing, Paid Social, Meta, TikTok, Display, Analytics, Data Analysis, Campaign Management, Performance Measurement, Excel, Reporting, Media Strategy, Digital Marketing
ASSUMPTION: The application process at Dentsu is competitive, and applicants should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Bing
- Meta (Facebook) Ads Manager
- TikTok Ads Manager
- Display ad platforms (e.g., Google Display Network, LinkedIn Ads)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Excel (Microsoft Office)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about data-driven decision making and optimization?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Applicants should assess their fit with Dentsu's values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Managing large volumes of data and complex campaigns
- Keeping up with the fast-changing landscape of performance media and digital marketing
- Balancing client expectations and internal team dynamics
- Adapting to a dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Performance Manager roles, this position has a stronger focus on Paid Search channels and campaign management
- In the broader context of digital marketing, this role emphasizes performance media and data-driven decision making
- Career progression in this role could lead to opportunities in media planning, strategy, or account management
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a Paid Search campaign strategy for a new client
- Optimizing a large-scale display advertising campaign to improve ROI
- Analyzing campaign performance data to identify trends and make data-driven recommendations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does this role fit into the broader team structure and company goals?
- What opportunities are there for professional development and growth within the team and the wider Dentsu network?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for the team in the first 30, 60, and 90 days in this role?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
- Be ready to discuss your relevant experience and skills in detail during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
