📌 Core Information
🔹 Job Title: Associate, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Learning the fundamentals of planning and buying paid social campaigns
- Providing support for the paid social team across assigned clients
- Evaluating quantitative data and ensuring attention to detail
- Staying up-to-date with the paid social media landscape and industry trends
- Collaborating with internal and external partners
ASSUMPTION: This role is ideal for an entry-level candidate eager to learn and grow in the fast-paced world of social media advertising.
📋 Key Responsibilities
✅ Assist in compiling detailed paid social media recommendations, including using social platform tools to provide detailed targeting recommendations and sharing campaign specs with partners.
✅ Learn to execute paid social campaigns, duties include trafficking new campaigns, quality assurance, managing asset requests and delivery, monitoring performance, and reporting.
✅ Evaluate quantitative data, assist analytics and planning teams with compiling reports and checking data for accuracy, and provide meaningful insight and actions for internal and external purposes with senior oversight.
✅ Communicate with internal and external partners, attend meetings, share ideas, gain an understanding of paid social media, and maintain professional and collaborative relationships.
✅ Attend internal and external training and complete required social platform certifications as needed.
✅ Budget and financial duties include routine budget pacing and billing administration with oversight from senior team members.
ASSUMPION: The successful candidate will be comfortable working in a fast-paced environment and have strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: No formal education requirements mentioned, but a college degree is not required for this role.
Experience: 0-2 years of experience or internship in a related marketing or advertising field.
Required Skills:
- Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Strong organizational skills
- Ability to work in a fast-paced environment
- Close attention to detail
- Comfortable working closely with peers and internal teams in person and via email, phone, and video
Preferred Skills:
- Minimum 0-2 years of experience or internship in a related marketing or advertising field
- Interest and passion for social media and advertising
ASSUMPTION: The ideal candidate will have a genuine interest in social media and advertising, as well as strong organizational skills and the ability to work well in a team environment.
💰 Compensation & Benefits
Salary Range: $50,000 - $50,000 USD (Annual)
Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks and Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for the Los Angeles area and may vary based on experience and market conditions. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1937 (Interpublic Group, IPG Mediabrands' parent company)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers a wide range of services, including media planning and buying, digital media, branded content, and more
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global company with extensive resources and expertise in the advertising and marketing industry.
📊 Role Analysis
Career Level: Entry-level (Associate)
Reporting Structure: The Associate, Paid Social will report directly to the Paid Social team lead or manager.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Learning and developing skills in paid social media advertising
- Potential career progression to Paid Social Specialist, Paid Social Manager, or similar roles
- Broad exposure to various aspects of the advertising industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Los Angeles, California, United States
- Diverse and multicultural city with a population of approximately 4 million
- Known for its entertainment industry and vibrant cultural scene
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The Los Angeles office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills
- Attention to detail
- Communication and collaboration skills
- Adaptability and willingness to learn
- Understanding of social media platforms and advertising
Application Tips:
- Highlight relevant experience or internships in marketing or advertising
- Demonstrate a strong understanding of social media platforms and trends
- Showcase strong organizational skills and attention to detail in your resume and cover letter
- Prepare for behavioral and situational interview questions related to problem-solving, communication, and teamwork
ATS Keywords: Paid social media, advertising, marketing, social media platforms, campaign planning, data analysis, attention to detail, organizational skills, fast-paced environment
ASSUMPTION: Tailor your application and interview responses to highlight your relevant skills and experiences, and be prepared to discuss your passion for social media advertising.
🛠️ Tools & Technologies
- MS Office Suite (Excel, Outlook, PowerPoint, Word)
- Social media platform tools (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you handle working in a fast-paced environment with tight deadlines?
- Can you provide an example of a time when you had to learn a new tool or platform quickly?
- How do you approach collaborating with team members with different work styles?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be open to learning and adapting to new tools and processes.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up-to-date with the ever-changing social media landscape and platform policies
- Working with large datasets and ensuring data accuracy
- Adapting to changes in the advertising industry and market trends
ASSUMPTION: The successful candidate will be able to manage multiple priorities, stay organized, and remain calm under pressure.
📈 Similar Roles Comparison
- Associate, Paid Social vs. Social Media Coordinator: Both roles involve managing social media campaigns, but the Associate, Paid Social role focuses more on paid advertising and requires a stronger understanding of data analysis.
- Associate, Paid Social vs. Digital Marketing Specialist: The Associate, Paid Social role is more specialized in paid social media advertising, while the Digital Marketing Specialist role encompasses a broader range of digital marketing channels and strategies.
- Associate, Paid Social vs. Marketing Assistant: The Associate, Paid Social role requires more advanced skills in data analysis and campaign planning, while the Marketing Assistant role involves more administrative and supportive tasks.
ASSUMPTION: Each role has its unique focus and requirements, and candidates should choose the role that best aligns with their skills, interests, and career goals.
📝 Sample Projects
- Planning and executing a targeted social media advertising campaign for a major retail client
- Analyzing campaign performance data and optimizing ad spend across multiple platforms
- Collaborating with cross-functional teams to develop and implement a comprehensive social media strategy for a global brand launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for the Associate, Paid Social role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the paid social media advertising industry today, and how does this role address them?
- How does the team collaborate and support each other in managing multiple client campaigns and projects?
- What opportunities are there for professional growth and development within the company?
- How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you have done your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4782062007
- Tailor your resume and cover letter to highlight your relevant skills and experiences, and address the required qualifications and preferred skills mentioned in the job description.
- Prepare for the interview by researching the company, its industry, and the role's responsibilities.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
- If you are invited to interview, practice common interview questions and prepare questions to ask the interviewer about the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
