Associate, Paid Social

📌 Core Information

🔹 Job Title: Associate, Paid Social

🔹 Company: New Engen

🔹 Location: Seattle, WA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site/Hybrid (Greater Seattle)

🚀 Job Overview

Key aspects of this role include:

• Supporting account performance management across multiple digital channels
• Ensuring client initiatives are completed with high attention to detail
• Collaborating with the Creative team for rapid, continued creative testing
• Analyzing data, compiling reports, and summarizing information accurately
• Solving complex problems and developing solutions

ASSUMPTION: This role requires a strong analytical mindset, attention to detail, and the ability to work effectively in teams. It is ideal for an entry-level candidate looking to gain experience in digital marketing and paid social advertising.

📋 Key Responsibilities

✅ Under limited direction, supports flawless execution for account performance management across multiple digital channels

✅ Proactively ensures client's initiatives, tasks, and actions are completed

✅ Works with the Creative team to drive details for rapid, continued creative testing

✅ Compiles and analyzes data, reports, and summary information with flawless accuracy

✅ Helps solve and develop solutions for complex problems, sometimes with a diverse scope

✅ Applies professional concepts and industry methodologies

✅ Works with teammates to ensure metrics and reporting match specific client needs, conducts industry research, asks probing questions to help uncover root issues, flags any opportunities or unexpected shifts in account performance

ASSUMPTION: This role involves a high degree of ambiguity, requiring candidates to be agile, committed, and flexible. Strong analytical skills and the ability to produce high-quality output are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 0-2 years of related experience or a degree with little to no experience

Required Skills:

• High attention to detail and produces high-quality output
• Strong analytical ability to interpret data and insights; identify trends and recommendations
• Self-starter, independent, quick and continuous learner
• Ability to work effectively in teams
• Knowledge in marketing, finance, communications, or analytics a plus
• Encompasses New Engen Values

Preferred Skills:

• Experience with paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, experience with paid social advertising platforms and marketing analytics tools would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $50,000 (Hybrid)

Benefits:

• Hybrid work environment with flexible hours
• Unlimited PTO
• Comprehensive health benefits
• 401(k) with company match
• Pet care perks & insurance
• Parental leave & family support
• Learning & career development
• Employee wellness programs
• Commuter & transit benefits
• Exclusive employee discounts

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it.

Company Size: 201-500 employees. As a mid-sized company, New Engen offers a collaborative learning environment with opportunities for growth and development.

Founded: 2016. New Engen was founded with a genuine passion for building brands and a relentless desire to challenge the status quo in digital marketing.

Company Description:

• New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey
• The company maximizes, measures, and repeats brand impact through a genuine passion for building brands and challenging the status quo
• New Engen offers a collaborative learning environment with opportunities for growth and development

Company Specialties:

• Digital Marketing
• SEM
• Google Shopping
• Facebook, Instagram, LinkedIn, SnapChat, Twitter
• Digital Advertising
• Amazon
• Technology
• Marketing Experimentation
• Creative
• Consulting
• Strategy + Execution
• Strategy
• Research and Insights

Company Website: http://www.newengen.com

ASSUMPTION: New Engen is headquartered in Seattle, WA, and is actively considering candidates in the Greater Seattle area.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for a recent graduate or someone with limited professional experience looking to gain experience in digital marketing and paid social advertising.

Reporting Structure: This role reports directly to the Paid Social Manager or similar supervisor within the agency.

Work Arrangement: Hybrid. The role requires on-site presence in the Greater Seattle area, with flexible hours and a hybrid work environment.

Growth Opportunities:

• On-the-job training and mentorship from experienced team members
• Opportunities to work with a diverse range of clients and industries
• Potential for career progression into more senior roles within the agency

ASSUMPTION: New Engen's collaborative learning environment and opportunities for growth make it an attractive option for entry-level candidates looking to develop their skills and advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires on-site presence in the Greater Seattle area, with flexible hours and a hybrid work environment.

Office Location(s): 1300 N Northlake Way, Suite 200, Seattle, WA 98103, US

Geographic Context:

• Seattle, WA is a vibrant, tech-centric city with a high cost of living and a thriving digital marketing industry
• The Greater Seattle area offers a diverse range of neighborhoods and communities to choose from
• The hybrid work environment provides flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work environment

ASSUMPTION: The hybrid work environment and flexible hours provide a good work-life balance for employees, allowing them to maintain a healthy lifestyle while pursuing their career goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Hiring Manager or a member of the Talent Acquisition team
• In-depth interview with the Paid Social Manager or similar supervisor
• Final interview with the Director of Paid Social or another senior leader within the agency
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Attention to detail and quality of output
• Teamwork and collaboration skills
• Cultural fit and alignment with New Engen's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your analytical skills and problem-solving abilities through specific examples and anecdotes
• Showcase your attention to detail and quality of output through well-structured and error-free documents
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Paid Social, Digital Marketing, Analytics, Attention to Detail, Teamwork, Problem Solving, Marketing Analytics, Paid Advertising, Client Management, Data Analysis

ASSUMPTION: New Engen uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with paid social advertising platforms and marketing analytics tools is beneficial for success in this role. However, New Engen provides on-the-job training and mentorship to help new employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• BE THE GOOD: Act with integrity, humility, and altruism inside and outside our company
• EXPERTISE: Take pride in our work, holding ourselves to a high standard of executional excellence
• GROWTH MINDSET: Bias towards action, embrace challenges, and welcome feedback as opportunities to improve
• EMPATHETIC DIRECTNESS: Give and receive feedback with courage, openness, and empathy
• ALL IN: Put the team first in order to accomplish our shared goals

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Data-driven and analytical
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you embody New Engen's value of BE THE GOOD in your daily work?
• How do you approach challenges and setbacks with a growth mindset?
• How do you give and receive feedback with empathy and directness?

ASSUMPTION: New Engen's company values and work style are essential for cultural fit and success in this role. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• High degree of ambiguity and flexibility required
• Fast-paced work environment with tight deadlines and multiple priorities
• Need to balance client management and internal team collaboration
• Potential for on-call or after-hours work to support client needs

ASSUMPTION: While New Engen offers a collaborative learning environment and opportunities for growth, the role also presents unique challenges that candidates should be prepared to navigate.

📈 Similar Roles Comparison

• This role is similar to an entry-level Paid Social Specialist or Coordinator position within a digital marketing agency
• Industry-specific context: The digital marketing industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous learning
• Career path comparison: This role is an excellent entry point for a career in digital marketing, with potential for progression into more senior roles within the agency

ASSUMPTION: While this role is similar to other entry-level positions within the digital marketing industry, New Engen's collaborative learning environment and opportunities for growth make it a unique and attractive option for candidates looking to develop their skills and advance their careers.

📝 Sample Projects

• Developing and executing a paid social advertising campaign for a new product launch
• Analyzing campaign performance data and optimizing ad spend to maximize ROI
• Collaborating with the Creative team to develop and test new ad creative

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Paid Social team currently, and how can this role contribute to addressing them?
• How does the Paid Social team collaborate with other departments within the agency, such as Creative and Analytics?
• What opportunities are there for professional development and growth within the Paid Social team and the agency as a whole?
• How does New Engen support work-life balance for its employees, particularly in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the phone or video screen by researching New Engen and the role, and practicing common interview questions
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
• Follow up with the Hiring Manager or a member of the Talent Acquisition team within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.