📌 Core Information
🔹 Job Title: Associate, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in compiling detailed paid social media recommendations
- Learning to execute paid social campaigns
- Evaluating quantitative data and providing meaningful insights
- Communicating with internal and external partners
- Attending internal and external training and completing required certifications
- Managing budget and financial duties
ASSUMPTION: This role is ideal for an entry-level candidate seeking to gain experience in the fast-paced world of paid social media advertising. The successful candidate will be detail-oriented, organized, and comfortable working in a team environment.
📋 Key Responsibilities
✅ Assist in compiling detailed paid social media recommendations, including using social platform tools to provide detailed targeting recommendations and sharing campaign specs with partners.
✅ Learn to execute paid social campaigns, duties include but are not limited to: trafficking new campaigns, quality assurance, managing asset requests and delivery, monitoring performance, and reporting.
✅ Evaluate quantitative data, assist analytics and planning teams with compiling reports and checking data for accuracy, and provide meaningful insight and actions for internal and external purposes with senior oversight.
✅ Communicate with internal and external partners, attend meetings, share ideas, gain an understanding of paid social media, and maintain professional and collaborative relationships.
✅ Attend internal and external training and complete required social platform certifications as needed.
✅ Manage budget and financial duties, including routine budget pacing and billing administration with oversight from senior team members.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skillset and growth within the role.
🎯 Required Qualifications
Education: No formal education requirements specified
Experience: 0-2 years of experience or internship in a related marketing or advertising field
Required Skills:
- Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Strong organizational skills
- Ability to work in a fast-paced environment
- Close attention to detail
Preferred Skills:
- Interest and passion for social media and advertising
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills, both written and verbal, to effectively collaborate with internal and external partners and provide clear and concise recommendations and reports.
💰 Compensation & Benefits
Salary Range: $50,000 - $50,000 USD (Annual)
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an annual figure and may be subject to change based on market conditions, budgetary considerations, tenure, and standing with the company, as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: Not specified
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global organization with a diverse range of clients and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: The Associate, Paid Social will report directly to the Paid Social Team Lead or Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Learning and developing skills in paid social media advertising
- Potential career progression to Paid Social Coordinator, Paid Social Manager, or similar roles
- Broad exposure to various aspects of the advertising industry
ASSUMPTION: With the right skills, attitude, and performance, candidates can expect to grow and advance within the organization as they gain experience and demonstrate their value.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): United States (specific location not specified)
Geographic Context:
- The United States offers a diverse range of cultural experiences and consumer markets
- The specific location of the office may offer additional local benefits and opportunities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager or team
- Final interview with the team or a senior leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Attention to detail and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for social media and advertising
- Prepare for behavioral and situational interview questions
- Research the company and its clients to show your enthusiasm and understanding of the business
ATS Keywords: Paid Social, Media Planning, Social Media Advertising, Campaign Management, Data Analysis, Microsoft Office, Attention to Detail, Teamwork, Communication, Entry-level, Marketing, Advertising
ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the candidate's qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Outlook, PowerPoint, Word)
- Social media advertising platforms (Meta, X, Reddit, TikTok, LinkedIn, Snapchat, Pinterest)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may change based on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Innovation
- Results-driven
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you handle working in a fast-paced environment with tight deadlines?
- Can you provide an example of a time when you had to learn a new tool or platform quickly?
- How do you approach collaborating with team members who have different work styles or communication preferences?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, team-oriented environment and be able to adapt to change and learn new tools and platforms quickly.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and best practices in the fast-paced social media landscape
- Dealing with the pressure of managing large budgets and ensuring campaign success
- Working with diverse clients and understanding their unique needs and goals
ASSUMPTION: The challenges listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
📈 Similar Roles Comparison
- Associate, Paid Social vs. Social Media Coordinator: The Associate, Paid Social role focuses more on learning and assisting with campaign execution, while the Social Media Coordinator role may involve more strategic planning and client management.
- Industry-specific context: The advertising industry is highly competitive and dynamic, with constant changes in consumer behavior, technology, and market trends.
- Career path comparison: The Associate, Paid Social role can serve as a stepping stone to more senior roles in paid social media advertising, such as Paid Social Coordinator or Paid Social Manager.
ASSUMPTION: Candidates should research similar roles and compare them to better understand the unique aspects and requirements of the Associate, Paid Social role.
📝 Sample Projects
- Managing a $500,000 monthly budget for a large e-commerce client, optimizing campaigns to maximize ROI
- Collaborating with the creative team to develop engaging ad content for a CPG brand's social media channels
- Analyzing campaign performance data to identify trends and make data-driven optimizations for a B2B client's LinkedIn advertising strategy
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs of the role and the organization.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the life of a Paid Social Associate?
- How does the team collaborate and support each other in managing multiple campaigns and clients?
- What opportunities are there for professional development and growth within the team or the broader organization?
- How does the company approach work-life balance for its employees?
- Can you provide an example of a successful paid social media campaign the team has executed, and what made it successful?
ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the specific needs of the role and the candidate's interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions
- Research the company and its clients to show your enthusiasm and understanding of the business
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
