📌 Core Information
🔹 Job Title: Associate Producer & Editor, Social Content
🔹 Company: Peloton
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Social Media & Content Production
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Ideating, producing, and editing daily videos for various social media platforms
- Collaborating with instructors and cross-functional teams to create engaging content
- Staying updated with social media trends and platform-specific content strategies
- Managing multiple projects and prioritizing work efficiently
- Excelling in a fast-paced, dynamic environment
ASSUMPTION: This role requires a high level of multitasking, creativity, and adaptability to different social media platforms and trends.
📋 Key Responsibilities
✅ Ideate, produce, and edit daily videos for Instagram Reels, TikTok, Facebook, and YouTube
✅ Create briefs, script, and storytell to market individual instructors, content, and brand initiatives
✅ Create content that delights, surprises, and engages the Peloton community
✅ Use data and research to identify trends across relevant social platforms to inform video creation strategy
✅ Utilize trend data to pitch platform-specific social concepts to highlight content initiatives and individual instructor brands
✅ Participate in planning and execution for coverage of large tentpole events and social content for instructors
✅ Collaborate with cross-functional teams on assets, deadlines, and posts for multiple social platforms
✅ Create design assets for Instagram/Facebook in post and story formats
ASSUMPION: This role involves a high degree of collaboration, creativity, and adaptability to different social media platforms and trends.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline) or equivalent experience
Experience: 3-5 years of experience working as a Social Media Producer across a variety of platforms
Required Skills:
- Proven experience in social media editing and video editing
- Strong project management skills and ability to balance multiple projects
- Excellent writing skills and ability to write quickly and accurately
- Familiarity with Photoshop, Figma, Canva, or similar tools
- Ability to edit quickly to capitalize on the timeliness of social moments
- Excellent communication and collaboration skills
- Strong analytical skills and ability to identify trends
Preferred Skills:
- Experience with social media analytics tools
- Familiarity with Peloton's brand and content
- Knowledge of fitness and wellness industry trends
ASSUMPTION: Candidates should have a strong portfolio or demo reel showcasing their social media editing and video editing skills.
💰 Compensation & Benefits
Salary Range: $106,296 - $138,185 USD per year
Benefits:
- Medical, dental, and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement, and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on individual performance, business objectives, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2011 (14 years ago)
Company Description:
- Peloton is at the forefront of connected fitness, offering immersive fitness experiences through its equipment, software, content, and instructors
- The company caters to a global community with Members across the US, UK, Canada, Germany, and Australia
- Peloton brings together innovation, entertainment, and fitness, transforming the way people work out and fostering social connections
Company Specialties:
- Fitness
- Networked fitness
- Android
- Cycling
- Hardware
- Software
- Video Production
- Retail
- Supply Chain
Company Website: www.onepeloton.com
ASSUMPTION: Peloton's mid-size structure offers a dynamic, fast-paced work environment with ample opportunities for growth and collaboration.
📊 Role Analysis
Career Level: Mid-level to Senior (depending on experience)
Reporting Structure: This role reports directly to the Manager, Social Content, and collaborates closely with instructors, cross-functional teams, and other stakeholders
Work Arrangement: On-site, full-time (40 hours per week) with flexible hours to accommodate social media trends and deadlines
Growth Opportunities:
- Advancement to Senior Producer or Manager roles within the Social Content team
- Expansion into other content creation or production roles within Peloton
- Potential to lead and mentor junior team members
ASSUMPTION: This role offers significant growth potential within Peloton's expanding social content team and broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid or remote work arrangement possible in the future
Office Location(s): 441 9th Ave, New York, NY 10001, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving fitness and wellness scene
- The office is conveniently located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate social media trends and deadlines
ASSUMPTION: The on-site work arrangement in New York City offers a dynamic, fast-paced work environment with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Video interview with the hiring manager and/or team members
- In-person or virtual on-site interview with the Social Content team
- Final decision and offer
Key Assessment Areas:
- Portfolio or demo reel showcasing social media editing and video editing skills
- Creativity and adaptability to different social media platforms and trends
- Project management skills and ability to balance multiple projects
- Communication and collaboration skills
- Analytical skills and ability to identify trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or demo reel showcasing your social media editing and video editing skills
- Prepare examples of how you've identified trends and capitalized on social moments in previous roles
- Research Peloton's brand, content, and social media presence to demonstrate your understanding of the company
ATS Keywords: Social Media Producer, Video Editor, Content Creator, Project Manager, Photoshop, Figma, Canva, Trend Analysis, Social Media Trends, Fitness, Wellness, Peloton
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Photoshop
- Figma
- Canva
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or Avid Media Composer)
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social, or Buffer)
- Project management tools (e.g., Asana, Trello, or JIRA)
ASSUMPTION: Candidates should be proficient in using relevant tools and technologies for social media editing, video editing, and project management.
👔 Cultural Fit Considerations
Company Values:
- Find your push. Find your power.
- Innovation-driven and entertainment-led.
- Transformative fitness experiences.
Work Style:
- Dynamic, fast-paced, and collaborative
- Adaptable to different social media platforms and trends
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you stay updated with social media trends and adapt your content strategy accordingly?
- Can you provide an example of a time when you capitalized on a social moment or trend to create engaging content?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Candidates should assess their fit with Peloton's company values, work style, and cultural environment before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and multiple projects
- Keeping up with the ever-evolving social media landscape and platform-specific trends
- Managing multiple stakeholders and balancing their expectations and priorities
- Potential for irregular work hours to accommodate social media trends and deadlines
ASSUMPTION: Applicants should be prepared to work in a fast-paced, dynamic environment with potential challenges and opportunities for growth.
📈 Similar Roles Comparison
- This role is unique to Peloton, focusing on social media content creation for a fitness and wellness brand
- Similar roles in other companies may include Social Media Manager, Content Creator, or Video Editor, but may not have the same focus on fitness and wellness content
- Career paths for this role may include advancement to Senior Producer or Manager roles within Peloton's Social Content team or expansion into other content creation or production roles within the company
ASSUMPTION: This role offers unique opportunities and challenges specific to Peloton's social content team and the broader fitness and wellness industry.
📝 Sample Projects
- Creating a weekly series of Instagram Reels showcasing Peloton instructors' unique personalities and teaching styles
- Developing a TikTok campaign to introduce new Peloton products or features to a younger audience
- Producing a Facebook Live event with a Peloton instructor to engage with the community and answer questions about fitness, wellness, and Peloton products
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the Associate Producer & Editor role at Peloton.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Social Content team currently, and how can this role help address them?
- How does the Social Content team collaborate with other departments, such as Marketing, Product, and Fitness Content?
- What opportunities are there for growth and advancement within the Social Content team and Peloton more broadly?
- How does Peloton support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful, relevant questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or demo reel showcasing your social media editing and video editing skills
- Prepare examples of how you've identified trends and capitalized on social moments in previous roles
- Research Peloton's brand, content, and social media presence to demonstrate your understanding of the company
- Follow up with the Peloton HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
