Associate Product Marketer

📌 Core Information

🔹 Job Title: Associate Product Marketer

🔹 Company: AAA

🔹 Location: Walnut Creek, California, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-31

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing sales enablement and marketing strategies
• Collaborating with sales, agency, and marketing teams
• Managing budgets and tracking results
• Staying up-to-date on industry trends and best practices

ASSUMPTION: This role requires a strong understanding of marketing principles, sales processes, and effective communication skills to succeed.

📋 Key Responsibilities

✅ Develop and implement sales enablement and marketing strategies, including sales materials, training programs, and other resources

✅ Collaborate with sales representatives, marketing managers, and other stakeholders to ensure alignment of sales enablement initiatives

✅ Analyze sales data to identify areas for improvement and make recommendations for enhancement

✅ Develop and execute annual plans, including business analytics, communication, digital, and social media plans

✅ Stay informed about industry trends, best practices, and the competitive landscape

✅ Manage budgets and track the effectiveness of sales enablement initiatives and marketing programs

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring the ability to work effectively with various teams and meet deadlines.

🎯 Required Qualifications

Education: College degree

Experience: 3-5 years of related work experience

Required Skills:

• Marketing and sales experience
• Direct Mail, print/collateral development, and vendor management
• Effective communication and people skills
• Project management skills
• Experience with sales enablement tools and platforms

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, fluency in Spanish may be beneficial for this role due to the diverse membership base of AAA.

💰 Compensation & Benefits

Salary Range: Min: $107,687.00 - Mid: $134,608.00 - Max: $161,528.00 (Based on provided range)

Benefits:

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on the given minimum, midpoint, and maximum values. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, focusing on automotive, travel, and financial services

Company Size: AAA is a large organization with 5,001-10,000 employees, offering a collaborative environment and opportunities for growth

Founded: 1902, with a rich history in roadside assistance, travel services, and advocacy for road safety

Company Description:

• AAA provides a wide range of services, including roadside assistance, insurance, banking, and travel planning
• AAA is a not-for-profit organization, focusing on member value and community involvement
• AAA offers a comprehensive benefits package and opportunities for professional development

Company Specialties:

• Transportation and automotive services
• Travel and hospitality services
• Financial services, including insurance and banking
• Safety and advocacy initiatives

Company Website: http://www.AAA.com

ASSUMPTION: AAA's extensive experience and diverse service offerings provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-level marketing role, offering opportunities for growth and advancement within the organization

Reporting Structure: This role reports directly to the Senior Associate Product Marketing Manager

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Potential advancement to Senior Associate Product Marketing Manager or other senior-level roles
• Expansion of responsibilities based on performance and organizational needs
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: AAA's large size and diverse service offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Corporate office environment, with opportunities for collaboration and interaction with various teams

Office Location(s): Walnut Creek, California

Geographic Context:

• Walnut Creek is located in the San Francisco Bay Area, offering a mix of urban and suburban living
• The area is known for its vibrant arts and culture scene, as well as outdoor recreation opportunities
• AAA's office is conveniently located near public transportation and major highways

Work Schedule: Full-time, with the possibility of flexible scheduling based on team needs and individual arrangements

ASSUMPTION: The Walnut Creek office provides a convenient and engaging work environment, with easy access to amenities and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and potential team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and sales experience
• Communication and collaboration skills
• Project management abilities
• Understanding of AAA's products and services

Application Tips:

• Highlight relevant marketing and sales experience in your resume
• Tailor your cover letter to demonstrate your understanding of AAA's products and services, and how your skills align with the role's requirements
• Prepare examples of your marketing and sales accomplishments to discuss during the interview

ATS Keywords: Marketing, Sales, Product Marketing, Sales Enablement, Collaboration, Project Management, Data Analysis

ASSUMPTION: AAA's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing and sales experience and collaboration abilities.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce)
• Content management systems (e.g., Adobe Experience Manager)
• Training platforms (e.g., LinkedIn Learning)
• Marketing automation tools (e.g., Marketo)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Member focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on member value
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in marketing and sales?

ASSUMPTION: AAA values employees who align with their member-focused, collaborative, and results-driven culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including sales teams, marketing managers, and other internal teams
• Adapting to changes in AAA's product portfolio or sales processes
• Keeping up with industry trends and best practices in marketing and sales

ASSUMPTION: These challenges can be overcome through effective project management, strong communication skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Associate Product Marketer vs. Product Marketing Manager: The Associate role focuses more on supporting the Senior Associate Product Marketing Manager, while the Product Marketing Manager role involves more strategic decision-making and leadership
• Marketing vs. Sales: This role is more focused on marketing, but it requires a strong understanding of sales processes and collaboration with sales teams
• AAA vs. other organizations: AAA offers a unique not-for-profit perspective, focusing on member value and community involvement, which may differ from for-profit organizations

ASSUMPTION: Understanding the differences between these roles and organizations can help applicants determine if this role is the right fit for their career goals and preferences.

📝 Sample Projects

• Developing and implementing a new sales enablement tool to improve sales team productivity
• Creating and executing a targeted marketing campaign to promote a new AAA product or service
• Analyzing sales data to identify trends and opportunities for improvement, and developing recommendations to address them

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that an Associate Product Marketer might undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role support AAA's overall marketing and sales strategy?
• What are the most significant challenges facing the sales team, and how can this role help address them?
• How does AAA support the professional development and growth of its marketing and sales employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within AAA?
• How does AAA foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and AAA's culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and sales experience, as well as any relevant skills or accomplishments
• Write a cover letter that demonstrates your understanding of AAA's products and services, and how your skills align with the role's requirements
• Prepare examples of your marketing and sales accomplishments to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.