📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: Udemy
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (3 days per week in-office)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market strategy for new product launches and feature enhancements
- Conducting competitive analysis and market research to inform product positioning
- Collaborating on the development of customer-facing assets, sales enablement tools, and landing pages
- Helping define messaging frameworks that resonate with target personas across global markets
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving product adoption and market penetration.
📋 Key Responsibilities
✅ Supporting go-to-market strategy for new product launches and feature enhancements
✅ Conducting competitive analysis and market research to inform product positioning
✅ Collaborating on the development of customer-facing assets, sales enablement tools, and landing pages
✅ Helping define messaging frameworks that resonate with target personas across global markets
✅ Working closely with Product Managers to influence roadmap through market insights and user feedback
✅ Analyzing product adoption data and campaign performance to optimize marketing strategies
✅ Assisting in coordinating both internal and external product trainings and sales enablement initiatives
ASSUMPTION: This role involves cross-functional collaboration, requiring strong communication and project management skills to ensure successful product launches and ongoing support.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-3 years of experience in marketing, sales, or a related customer-facing role (SaaS or edtech experience a plus)
Required Skills:
- Strong written and verbal communication skills
- Analytical skills with the ability to interpret product and campaign performance metrics
- Collaborative mindset with experience working cross-functionally
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and additional languages may be beneficial for this role but are not strictly required.
💰 Compensation & Benefits
Salary Range: $96,000 - $120,000 USD per year
Benefits:
- Equity
- Professional Development Stipend
- Unlimited Access to Udemy Courses
- Flexible Work Culture
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on factors such as experience, location, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a leading global marketplace for learning and teaching online, with a focus on e-learning and skill development.
Company Size: Udemy has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Udemy was founded in 2010, with a mission to transform lives through learning.
Company Description:
- Udemy offers a global marketplace platform that provides learners, instructors, and enterprises with the tools they need to achieve their goals and reach their full potential.
- The company fosters an inclusive culture that encourages innovation, creativity, passion, and teamwork.
- Udemy has more than 73M learners, over 75K instructors, and over 250K courses in over 75 languages, with more than half of the Fortune 100 as Udemy Business customers.
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business and corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's focus on e-learning and skill development provides opportunities for applicants to grow and learn within the company.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the product marketing career path.
Reporting Structure: The Associate Product Marketing Manager will report directly to the Product Marketing Manager and work closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: This hybrid role requires three days per week in Udemy's San Francisco office, with the remaining days being remote.
Growth Opportunities:
- Progression to a full-fledged Product Marketing Manager role as experience and skills develop
- Expansion into other areas of marketing or related fields within Udemy
- Potential to work on global projects and collaborate with international teams
ASSUMPTION: Udemy's focus on growth and development provides opportunities for applicants to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Udemy's San Francisco office is a collaborative and innovative workspace that fosters creativity and teamwork.
Office Location(s): 600 Harrison St, Floor 3, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant and diverse culture
- The city offers numerous opportunities for professional networking and growth
- Udemy's office is located in the South of Market (SoMa) neighborhood, with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on work-life balance
ASSUMPTION: Udemy's San Francisco office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the Product Marketing Manager
Key Assessment Areas:
- Communication skills and ability to articulate product positioning
- Analytical skills and ability to interpret data
li>Collaboration and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of market research projects or product launches you've worked on to demonstrate your qualifications
- Showcase your understanding of Udemy's mission and values in your application materials
ATS Keywords: Product marketing, go-to-market strategy, market research, competitive analysis, messaging frameworks, cross-functional collaboration, project management, Udemy
ASSUMPTION: Udemy's interview process focuses on assessing candidates' skills and cultural fit, with a strong emphasis on communication and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Udemy's use of marketing automation and data analysis tools requires proficiency in these platforms for successful performance in this role.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Innovate and iterate
- Collaborate and win together
- Embrace diversity and inclusion
- Be a good global citizen
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach competitive analysis and market research to inform product positioning?
- Can you provide an example of a successful product launch you've worked on, and what was your role in its success?
- How do you balance strategic thinking with hands-on execution in your work?
ASSUMPTION: Udemy's values and work style emphasize collaboration, innovation, and a focus on driving results through learning and development.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution in a fast-paced, dynamic environment
- Managing multiple projects and deadlines while working cross-functionally
- Adapting to changes in product roadmaps and market conditions
- Navigating a hybrid work arrangement, balancing on-site and remote work effectively
ASSUMPTION: Udemy's fast-paced and dynamic environment requires strong project management skills, adaptability, and the ability to thrive in a collaborative, cross-functional setting.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on market research and competitive analysis
- Udemy's global focus and diverse learner base require a broader understanding of international markets and cultural contexts
- Career progression in product marketing may involve moving into more senior roles or exploring other areas of marketing within Udemy
ASSUMPTION: Udemy's unique focus on e-learning and global markets sets this role apart from similar positions in other industries.
📝 Sample Projects
- Conducting market research to identify customer needs and competitive landscape for a new Udemy feature
- Developing messaging frameworks and value propositions for Udemy's business-to-business (B2B) offerings
- Collaborating with cross-functional teams to launch a new Udemy course category, including market research, product positioning, and sales enablement materials
ASSUMPTION: Udemy's diverse range of products and global learner base provide ample opportunities for applicants to demonstrate their skills and contribute to meaningful projects.
❓ Key Questions to Ask During Interview
- How does Udemy support the professional development and growth of its product marketing team members?
- Can you describe the dynamic between the product marketing team and other cross-functional teams, such as Product and Sales?
- How does Udemy foster a culture of innovation and collaboration within its product marketing team?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Udemy approach work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: Udemy's interview process provides an opportunity for candidates to gain insights into the company's culture, values, and work environment, as well as to assess their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of market research projects or product launches you've worked on to demonstrate your qualifications
- Showcase your understanding of Udemy's mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
