📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: SEGA OF AMERICA INC
🔹 Location: Progress - Irvine, CA
🔹 Job Type: Full Time
🔹 Category: Gaming & Entertainment
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activations and campaign plans for SEGA franchises
- Collaborating with cross-functional teams to ensure effective execution of marketing strategies
- Working in a fast-paced environment with strong organizational skills
- Managing product marketing approval processes across various departments
- Building relationships across the organization to improve marketing activations
ASSUMPTION: This role requires a strong understanding of the gaming industry and a passion for SEGA's classic franchises. The hybrid work model allows for flexibility while maintaining in-office collaboration.
📋 Key Responsibilities
✅ Supporting product marketing tactics and execution for the product's entire lifecycle
✅ Executing on consumer product, digital and physical retail, and first party partnership opportunities
✅ Aligning with cross-functional and international teams to deliver integrated marketing activations
✅ Managing product marketing approval process across creative services, business, legal, and accounting
✅ Collaborating with media agencies, creative agencies, event agencies, and promotional partnerships
✅ Building relationships across the organization to supply them with key player and marketing insights
✅ Maintaining and tracking marketing budgets with oversight from Sr. Brand Manager
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong project management skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience in the field
Experience: 2+ years' experience in a marketing role within gaming, entertainment, or consumer products
Required Skills:
- Strong organization skills with ability to multi-task and prioritize
- Ability to support initiatives with a focus on KPI / ROI metrics
- Experience in project management, with demonstrated ability to work well with multiple teams
- Effective oral and written communication skills with strong attention to detail
- Positive, professional, and flexible attitude
Preferred Skills:
- An active gamer with knowledge of the current gaming landscape
- Knowledge and interest in Sega and our games, as well as other Japanese-developed action-adventure games
- Experience working with Japanese or Asian entertainment publishers
- Ability to identify and analyze marketing trends, and apply data to produce fact-driven recommendations
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in the field will also be considered. The required skills listed are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000.00 - $105,000.00 Salary
Benefits:
- Not specified in the job description
Working Hours: Full-time, with flexible hours while working with overseas teams (primarily, Japan time zones)
ASSUMPTION: The salary range provided is based on industry standards for a marketing role with 2-5 years of experience in the gaming industry. Benefits information was not provided in the original job description.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Entertainment
Company Size: 201-500 employees
Founded: 1960
Company Description:
- SEGA of America, Inc. is a rapidly expanding video games publisher and developer within the western market
- It is the US arm of SEGA Sammy, a world leader in the provision of interactive entertainment both inside and outside the home
- SEGA develops, publishes, and distributes interactive entertainment software products for various hardware platforms
Company Specialties:
- Video game publishing and development
- Interactive entertainment software
- Gaming industry expertise
Company Website: http://www.sega.com
ASSUMPTION: SEGA of America, Inc. is a well-established company in the gaming industry, with a strong focus on interactive entertainment software products.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Senior Product Marketing Manager
Work Arrangement: Hybrid (3 days in-office, with flexible hours for working with overseas teams)
Growth Opportunities:
- Potential to take on more responsibilities as the role evolves
- Opportunities to work on various SEGA franchises and gain experience in different aspects of marketing
- Possibility to progress to a Senior Product Marketing Manager role in the future
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department at SEGA of America, Inc.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): 6400 Oak Canyon Rd, Suite 100, Irvine, CA 92618, US
Geographic Context:
- Irvine, California is located in Orange County, approximately 40 miles southeast of Los Angeles
- The area is known for its suburban communities and family-friendly neighborhoods
- Irvine has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours while working with overseas teams (primarily, Japan time zones)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility. The Irvine office location offers a professional work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign planning
- Project management and organizational skills
- Communication and collaboration skills
- Gaming industry knowledge and passion for SEGA franchises
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for SEGA and its games
- Prepare examples of marketing campaigns you've worked on and their outcomes
ATS Keywords: Marketing, Product Marketing, Gaming, SEGA, Campaign Planning, Project Management, Collaboration, Communication, Hybrid Work, Irvine
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with SEGA of America, Inc.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals in the gaming industry.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and entertainment
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and data-focused
Self-Assessment Questions:
- Do you have a strong passion for gaming and a deep understanding of the gaming industry?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience working with cross-functional teams and managing multiple projects?
ASSUMPTION: SEGA of America, Inc. values employees who are passionate about gaming, collaborative, and results-driven. Candidates should assess their fit with these values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with overseas teams and managing time zone differences
- Balancing in-office collaboration with remote work flexibility
- Keeping up with the latest trends and innovations in the gaming industry
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Associate Marketing Manager in other industries, but with a focus on the gaming industry
- Unlike other industries, the gaming industry is highly competitive and fast-paced, requiring strong adaptability and innovation
- Career progression in the gaming industry may involve moving between different roles and companies to gain experience in various aspects of marketing
ASSUMPTION: While this role shares similarities with marketing roles in other industries, the gaming industry's unique characteristics require specific skills and adaptability.
📝 Sample Projects
- Developing and executing a marketing campaign for a new SEGA franchise release, including advertising, promotional events, and social media strategies
- Managing the product marketing approval process for a SEGA classic franchise re-release, ensuring brand consistency and compliance with legal and accounting requirements
- Collaborating with cross-functional teams to create and execute a regional marketing activation for an upcoming SEGA event, targeting local gaming communities and influencers
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Associate Product Marketing Manager role at SEGA of America, Inc.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other marketing teams and departments within SEGA of America, Inc.?
- What opportunities are there for professional growth and development within the marketing department?
- How does SEGA of America, Inc. support work-life balance for employees working in a hybrid arrangement?
- What are the most challenging aspects of working with overseas teams, and how does the company support employees in managing these challenges?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter expressing your passion for SEGA and its games, and your qualifications for the role
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
