📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: Obsidian Security
🔹 Location: Palo Alto, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting product marketing initiatives to drive awareness and adoption of Obsidian's SaaS security solution
- Developing compelling messaging and creating marketing content
- Conducting market research and coordinating product launches
- Collaborating with cross-functional teams to ensure messaging alignment
ASSUMPTION: This role is ideal for someone looking to grow their career in product marketing and gain hands-on experience in the cybersecurity space.
📋 Key Responsibilities
✅ Assist in developing product positioning and messaging that communicates Obsidian's value to customers
✅ Support content creation, including blogs, web pages, and sales enablement materials
✅ Conduct research on market trends, buyer personas, and the competitive landscape to inform marketing strategies
✅ Help coordinate product launches and marketing campaigns in collaboration with cross-functional teams
✅ Work closely with sales and demand generation teams to ensure alignment on messaging and campaign execution
ASSUMPTION: The role may involve occasional travel for industry events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in marketing, product marketing, or a related field (cybersecurity or SaaS experience is a plus)
Required Skills:
- Strong writing and communication skills, with a passion for storytelling
- Interest in cybersecurity and technology, with a willingness to learn technical concepts
- Ability to manage multiple projects and work collaboratively with cross-functional teams
- Self-motivated, eager to grow, and comfortable working in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with CRM systems (e.g., Salesforce)
ASSUMPTION: While not required, experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $111,000 - $139,000 USD per year
Benefits:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a guideline and may vary based on factors such as work location, knowledge, skills, and experience of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 51-200 employees
Founded: 2017
Company Description:
- Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security
- The company offers the industry's most comprehensive and powerful SaaS defense solution
- Obsidian is committed to solving the challenge of SaaS Security for its customers efficiently and effectively
Company Specialties:
- Advanced Threat Protection
- Insider Threat Protection
- Threat Detection and Response
- Automated Intelligence and Machine Learning
- Information Security Software
- SaaS Security
- Incident Response and Visibility and Monitoring
- Compliance
Company Website: http://www.obsidiansecurity.com
ASSUMPTION: Obsidian Security is a growing company with a strong focus on customer satisfaction, privacy, and data ethics.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: This role reports directly to the Senior Product Marketing Manager
Work Arrangement: On-site, with occasional travel for industry events and conferences
Growth Opportunities:
- Learning and developing product marketing skills in the cybersecurity industry
- Gaining experience in cross-functional team collaboration and project management
- Potential career progression into senior product marketing roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and fast-paced work environment
Office Location(s): Palo Alto, CA
Geographic Context:
- Palo Alto is located in the heart of Silicon Valley, offering ample opportunities for networking and professional growth
- The area is known for its diverse culture, vibrant tech industry, and high cost of living
- Palo Alto offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The work environment at Obsidian Security is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the product marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Writing and communication skills
- Understanding of cybersecurity and technology concepts
- Ability to manage multiple projects and work collaboratively
- Alignment with Obsidian's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for storytelling and interest in cybersecurity
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
ATS Keywords: Product Marketing, Marketing, Cybersecurity, SaaS, Storytelling, Collaboration, Project Management
ASSUMPTION: The interview process at Obsidian Security is designed to assess your skills, cultural fit, and potential for growth in the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
- Committed to excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in cybersecurity?
- Can you describe a time when you had to manage multiple projects and prioritize your workload?
- How do you approach learning new technical concepts and tools?
ASSUMPTION: Candidates who align with Obsidian's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced work environment may be overwhelming for candidates who prefer a slower pace
- The role may require occasional travel, which may be challenging for candidates with personal commitments
- The competitive salary range may attract a large number of applicants, increasing the difficulty of standing out
- The high cost of living in Palo Alto may be a barrier for some candidates
ASSUMPTION: These challenges can be mitigated by careful consideration of one's personal and professional priorities before applying.
📈 Similar Roles Comparison
- This role is similar to an entry-level or associate product marketing role in other cybersecurity or tech companies
- However, Obsidian's focus on SaaS security provides a unique opportunity to gain expertise in a growing market
- Career progression in this role could lead to senior product marketing roles or other marketing leadership positions
ASSUMPTION: While this role shares similarities with other entry-level product marketing roles, the focus on SaaS security and Obsidian's company culture make it a unique opportunity.
📝 Sample Projects
- Developing a messaging framework for a new SaaS security product
- Creating a competitive analysis report to inform marketing strategies
- Supporting a product launch campaign, including content creation and event planning
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does Obsidian support the professional development of its employees?
- Can you describe the team structure and dynamics within the product marketing department?
- How does Obsidian approach work-life balance, especially for on-site employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Obsidian measure the success of its product marketing efforts, and how can I contribute to these metrics?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
