Associate Product Marketing Manager

📌 Core Information

🔹 Job Title: Associate Product Marketing Manager

🔹 Company: ZeroFox

🔹 Location: Santiago, Chile (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Supporting product messaging and positioning for Digital Risk Protection products
• Conducting competitive intelligence research
• Assisting with pricing analysis and operational aspects of pricing updates
• Collaborating with cross-functional teams for product launches and sales enablement
• Analyzing customer feedback and market trends to guide roadmap alignment and GTM strategy

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to succeed in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Assist in the development of product messaging and positioning for Digital Risk Protection products and features

✅ Conduct and maintain competitive intelligence research to support differentiation and sales enablement

✅ Assist with pricing analysis and support operational aspects of pricing updates, discounting structures, and packaging strategies

✅ Support sales enablement efforts by building compelling content like battlecards, one-pagers, and pitch decks

✅ Collaborate with Product and Revenue teams to ensure pricing strategies align with market needs and customer value

✅ Help plan and execute product launches, coordinating efforts across Product, Marketing, and Enablement

✅ Partner with global and LATAM teams to ensure messaging and positioning resonate in the region

✅ Support analysis of customer feedback and market trends to help guide roadmap alignment and GTM strategy

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive successful product marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: 2+ years in Product Marketing, Sales, Business Intelligence, or equivalent work experience

Required Skills:

• Familiarity with B2B Sales organizations and core Sales methodologies
• Understanding of SaaS and cybersecurity industries
• English fluency (written and verbal)

Preferred Skills:

• Strong analytical mindset
• Passion for cybersecurity and interest in learning technical concepts
• Experience with Generative AI for content development and research analysis
• Experience working cross-functionally and managing multiple projects in a fast-paced environment
• Proficiency in Excel/Google Sheets

ASSUMPTION: While a background in Product Marketing is preferred, candidates with relevant experience in Sales, Business Intelligence, or similar fields may also be considered.

💰 Compensation & Benefits

Salary Range: Competitive compensation (not specified, but typical for the role and region)

Benefits:

• Competitive PTO
• Complementary health insurance
• Daily catered lunches (for in-office work)
• Additional parental leave

Working Hours: Full-time (40 hours/week)

ASSUMPTION: Salary range is estimated based on industry standards for a Product Marketing role in Santiago, Chile, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• ZeroFox is a leading cybersecurity company focused on external cyber threats
• Offers a unified cybersecurity platform combining AI analytics, digital risk protection, threat intelligence, and breach response capabilities
• Committed to making the internet safer for all by disrupting, identifying, and dismantling threats outside the traditional corporate perimeter

Company Specialties:

• Digital Risk Protection
• Threat Intelligence
• Dark Web Monitoring
• Brand Protection Software
• Domain Monitoring Tools
• Executive Protection Software
• Anti-Phishing Software
• Physical Security Intelligence

Company Website: https://www.zerofox.com/

ASSUMPTION: ZeroFox is a well-established company in the cybersecurity industry, with a strong focus on external cyber threats and a comprehensive platform to address them.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Principal Product Marketing Manager for DRP and Pricing

Work Arrangement: Remote (with potential for in-office work in the future)

Growth Opportunities:

• Potential to contribute to the development of the Digital Risk Protection platform
• Opportunities to learn and grow within the product marketing team and the broader organization
• Potential to take on more responsibilities and advance in the role as the company continues to grow

ASSUMPTION: This role offers opportunities for professional growth and development within the product marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (remote with potential for in-office work)

Office Location(s): Santiago, Chile (with global offices in Baltimore, MD; London, England; and other locations)

Geographic Context:

• Santiago is the capital and largest city of Chile, with a population of over 6 million
• Known for its vibrant culture, diverse neighborhoods, and proximity to the Andes Mountains
• Chile has a stable economy and is considered one of the safest countries in Latin America

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: The remote work arrangement allows for a flexible work schedule and a better work-life balance, while the hybrid option provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Product marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in product marketing, sales, or business intelligence
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research ZeroFox and the cybersecurity industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Sales, Business Intelligence, B2B Sales, SaaS, Cybersecurity, Competitive Analysis, Pricing Strategy, Customer Feedback, Market Trends

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (Google Sheets, Google Docs)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Competitive intelligence tools (e.g., SimilarWeb, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be helpful for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-informed decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a strong customer focus and a passion for solving problems?
• Are you eager to learn about the cybersecurity industry and stay up-to-date with the latest trends and threats?

ASSUMPTION: ZeroFox values employees who are results-driven, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest trends and developments in the cybersecurity industry
• Balancing the need for strategic thinking with the need for tactical execution
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, a results-driven mindset, and effective communication and collaboration.

📈 Similar Roles Comparison

• Unlike some product marketing roles, this position has a strong focus on competitive intelligence and pricing strategy
• While the role is based in Santiago, Chile, it involves collaboration with global teams and a focus on the LATAM market
• This role offers opportunities for professional growth and development within the product marketing team and the broader organization

ASSUMPTION: This role is unique in its focus on competitive intelligence and pricing strategy, but it shares many similarities with other product marketing roles in terms of responsibilities and required skills.

📝 Sample Projects

• Conducting a competitive analysis of a major competitor's product offerings and pricing strategy
• Developing a go-to-market strategy for a new Digital Risk Protection feature
• Analyzing customer feedback to inform product roadmap priorities

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but they may not be representative of all the work involved.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing team and the company's overall strategy?
• What are the most pressing challenges facing the Digital Risk Protection products and how can this role help address them?
• How does ZeroFox support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?
• How does the company ensure that its products and services meet the needs of its customers and the market?

ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company, and to demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for interviews by researching ZeroFox, the cybersecurity industry, and practicing your responses to common product marketing interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.