- Job Title: Associate Product Marketing Manager
- Company: Pacvue
- Location: United States (Remote)
- Job Type: Full-Time
- Date Posted: July 9, 2025
- Experience Level: Entry to Mid-Level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
1. Product Mission & Vision Alignment: Drive product mission and vision alignment with brand positioning at Helium 10.
2. Go-To-Market Strategies: Support and execute go-to-market strategies for Helium 10 products.
3. Cross-Functional Collaboration: Work closely with product management, brand and creative teams, and customer success to ensure product positioning aligns with customer needs and market trends.
4. Fast-Paced Environment: Thrive in a fast-paced environment where you'll need to keep up with the latest trends and tools in the eCommerce industry.
5. Remote Work: Enjoy the flexibility of working remotely, with the option to work from one of Pacvue's offices if preferred.
ASSUMPTION: This role requires a foundational knowledge of how selling on Amazon works, as well as in-house experience at a SaaS or tech company. Success in this role encompasses the ability to efficiently execute GTM projects that showcase Helium 10 solutions to our community of Amazon, TikTok, and Walmart sellers.
📋 Key Responsibilities
- Product Positioning & Messaging:
- Develop and maintain clear, compelling product messaging that differentiates Helium 10 features within the competitive landscape.
- Support the creation of product positioning documents, value propositions, and buyer personas.
- Content Creation:
- Assist in creating content for product launches, website updates, blog posts, social media, and other marketing collateral.
- Ensure all materials are consistent with the product's messaging and target audience.
- Campaign Support:
- Collaborate with the marketing team to execute multi-channel campaigns, including email, social media, content, and paid advertising.
- Monitor campaign performance and contribute ideas to optimize results.
- Product Launches:
- Coordinate with product and marketing teams to support new product or feature launches, including the execution of go-to-market comms, launch timelines, and promotional assets.
- Customer Feedback & Insights:
- Collect and analyze customer feedback to inform future marketing and product strategies.
- Work closely with the customer success team to understand and share customer insights.
- Market Research & Analysis:
- Assist in market research to understand customer needs, competitor positioning, and industry trends.
- Analyze data and insights to inform product positioning and identify opportunities for growth.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 1-2+ years of prior product marketing experience preferred.
- Required Skills:
- Excellent writing and editing skills with a keen attention to detail.
- Strong time management skills with the ability to balance multiple projects.
- Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others.
- Self-motivated and eager to learn about product marketing in a fast-paced environment.
- Preferred Skills:
- Familiarity with Amazon Seller Central and Amazon Advertising Platform.
- Experience with project management tools such as Asana, Trello, or Jira.
- Knowledge of SEO and SEM best practices.
ASSUMPTION: While not required, experience with Amazon Seller Central and Amazon Advertising Platform would be a significant advantage in this role.
💰 Compensation & Benefits
- Salary Range: $65,000 - $85,000 per year (based on industry standards for entry to mid-level product marketing roles in the United States)
- *Assumption:* The provided salary range is an estimate based on industry standards for entry to mid-level product marketing roles in the United States. Pacvue may offer a different salary range based on the candidate's experience and qualifications.
- Benefits:
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
- 401k with Employer Match
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically focused on eCommerce acceleration and Amazon seller tools.
- Company Size: Medium (501-1,000 employees)
- Founded: Pacvue was founded in 2017.
- Company Description: Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
- Company Specialties: Pacvue specializes in eCommerce strategy and development, eCommerce consulting and advisory, online marketing, paid search, display advertising, advertising platform SAAS, programmatic bidding, management automation, SEO and SEM on Amazon, account audits, content optimization, inventory management, and digital advertising technology.
📊 Role Analysis
- Career Level: Entry to Mid-Level (0-2 years of experience)
- Reporting Structure: This role reports directly to the Group Product Marketing Manager.
- Work Arrangement: Remote (with the option to work from one of Pacvue's offices)
- Growth Opportunities:
- This role offers opportunities to grow within the product marketing team and potentially move into a senior role as the company expands.
- Pacvue's fast-paced environment provides ample opportunities to learn and take on new challenges.
ASSUMPTION: Success in this role may lead to opportunities in other areas of the business, such as customer success, sales, or business development.
🌍 Location & Work Environment
- Office Type: Remote-first with physical offices in Los Angeles, CA.
- Office Location(s): 9696 Culver Boulevard, Unit 308, Los Angeles, CA 90232, US
- Geographic Context: Los Angeles, CA, is a major tech hub with a diverse and vibrant culture. The city offers a mix of urban and suburban living options, with a mild Mediterranean climate.
- Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home or the office.
ASSUMPTION: While Pacvue is a remote-first company, some employees may prefer to work from the office for collaboration and networking opportunities.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the hiring manager.
2. In-depth behavioral and situational interview with the hiring manager and a team member.
3. Final interview with the Group Product Marketing Manager and other team members.
- Key Assessment Areas:
1. Product marketing experience and skills.
2. Writing and editing skills.
3. Problem-solving abilities.
4. Cultural fit with Pacvue's values and work environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills.
2. Showcase your understanding of the eCommerce industry and Helium 10's products.
3. Prepare examples of your past product marketing campaigns and their results.
4. Be ready to discuss your approach to market research and data analysis.
🛠️ Tools & Technologies
- Google Analytics
- Amplitude
- Tableau
- Asana (or similar project management tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
👔 Cultural Fit Considerations
- Company Values:
1. Customer-centric: We put our customers first in everything we do.
2. Innovative: We embrace change and continuously seek new ways to improve.
3. Collaborative: We work together to achieve our goals.
4. Accountable: We take ownership of our work and deliver on our commitments.
- Work Style:
1. Fast-paced: We move quickly and make decisions efficiently.
2. Data-driven: We use data to inform our strategies and measure our success.
3. Adaptable: We embrace change and pivot when needed.
- Self-Assessment Questions:
1. How do you align with Pacvue's customer-centric value, and can you provide an example of a time when you put customers first?
2. How do you handle working in a fast-paced environment, and can you describe a time when you had to adapt to significant changes quickly?
3. How do you collaborate with cross-functional teams, and can you share an example of a successful project where you worked closely with others to achieve a common goal?
⚠️ Potential Challenges
1. Fast-paced Environment: The fast-paced nature of the role may be challenging for candidates who prefer a slower-paced work environment.
2. Remote Work: While Pacvue offers the flexibility of remote work, some candidates may prefer an on-site work environment for better collaboration and networking opportunities.
3. Industry-Specific Knowledge: Candidates without a solid understanding of the eCommerce industry and Amazon seller tools may face a learning curve in this role.
📈 Similar Roles Comparison
1. Product Marketing Manager vs. Associate Product Marketing Manager: As an Associate Product Marketing Manager, you'll have more direct support and guidance from the Group Product Marketing Manager. As you gain experience, you may transition into a Product Marketing Manager role, taking on more responsibilities and leading your own projects.
2. Industry Context: The eCommerce industry is highly competitive and constantly evolving, requiring candidates to stay up-to-date with the latest trends and tools.
3. Career Path Comparison: This role offers a clear path for growth within the product marketing team and potentially into senior roles as the company expands.
📝 Sample Projects
1. Product Launch Campaign: Develop and execute a go-to-market campaign for a new Helium 10 feature, including creating product messaging, promotional assets, and launch timelines.
2. Customer Feedback Analysis: Analyze customer feedback data to identify trends and insights, and use this information to inform product positioning and marketing strategies.
3. Market Research Report: Conduct market research to understand customer needs, competitor positioning, and industry trends, and create a comprehensive report to guide product positioning and growth opportunities.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they may evolve over time?
2. Team Structure: How is the product marketing team structured, and who will I be working closely with in this role?
3. Company Culture: What is the company culture like, and how does the product marketing team fit into the broader organization?
4. Growth Opportunities: What opportunities are there for growth and professional development within this role and the company as a whole?
5. Work-Life Balance: How does Pacvue support work-life balance for its employees, especially those working remotely?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/pacvue/jobs/5585480004).
2. Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing and eCommerce industry knowledge.
3. Prepare examples of your past product marketing campaigns and their results, as well as your approach to market research and data analysis.
4. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps in the interview process.
5. If invited to interview, be prepared to discuss your understanding of the eCommerce industry, Helium 10's products, and your approach to product marketing in a fast-paced environment.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
