📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: SEGA of America, Inc.
🔹 Location: Irvine, California
🔹 Job Type: Full Time
🔹 Category: Computer Games
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office: Tuesday - Thursday)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activations and campaign plans for SEGA franchises
- Collaborating with cross-functional teams to drive day-to-day execution
- Managing marketing processes throughout the product lifecycle
- Working in a fast-paced environment with strong organizational skills
- Aligning with international teams to deliver integrated marketing activations
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on collaboration and cross-functional teamwork.
📋 Key Responsibilities
✅ Supporting product marketing tactics and execution for the product's entire lifecycle
✅ Executing on consumer product, digital and physical retail, and first party partnership opportunities
✅ Aligning with cross-functional and international teams to deliver integrated marketing activations
✅ Supporting best-in-class production of creative advertising and marketing assets
✅ Managing product marketing approval process across creative services, business, legal, and accounting
✅ Building relationships across the organization to supply them with key player and marketing insights
✅ Maintaining and tracking marketing budgets with oversight from Sr. Brand Manager
✅ Performing other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative production, with a strong emphasis on collaboration and cross-functional teamwork.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent experience in the field
Experience: 2+ years of experience in a marketing role within gaming, entertainment, or consumer products
Required Skills:
- Strong organizational skills with ability to multi-task and prioritize
- Ability to support initiatives with a focus on KPI/ROI metrics
- Experience in project management, with demonstrated ability to work well with multiple teams
- Effective oral and written communication skills with strong attention to detail
- Positive, professional, and flexible attitude
Preferred Skills:
- An active gamer with knowledge of the current gaming landscape
- Knowledge and interest in Sega and other Japanese-developed action-adventure games
- Experience working with Japanese or Asian entertainment publishers
- Ability to identify and analyze marketing trends, and apply data to produce fact-driven recommendations
ASSUMPTION: While a Bachelor's Degree is preferred, equivalent experience in the field will also be considered. The required skills listed are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000.00 - $105,000.00 Salary (Based on provided salary range)
Benefits: Not specified in the job description
Working Hours: 40 hours per week, with flexible hours required for working with overseas teams
ASSUMPTION: The salary range provided is based on the information given in the job description. Benefits information was not provided, so applicants should inquire about benefits during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games. SEGA of America is a rapidly expanding video games publisher and developer within the western market, and is the US arm of SEGA Sammy, a world leader in the provision of interactive entertainment both inside and outside the home.
Company Size: 201-500 employees. As a mid-sized company, SEGA of America offers a balance between a large corporation and a small startup, providing opportunities for growth and career advancement.
Founded: 1960. SEGA has a rich history in the gaming industry, with over six decades of experience in developing and publishing interactive entertainment software products.
Company Description:
- SEGA develops, publishes, and distributes interactive entertainment software products for various hardware platforms such as Xbox, PlayStation platforms, Nintendo platforms, PC, and wireless devices.
- The company is known for its iconic franchises, such as Sonic the Hedgehog, and has a strong presence in the gaming industry.
- SEGA of America is a subsidiary of SEGA Sammy, a world leader in the provision of interactive entertainment.
Company Specialties:
- Video game development and publishing
- Interactive entertainment software products
- Cross-platform game development
- Gaming industry trends and insights
Company Website: http://www.sega.com
ASSUMPTION: SEGA of America is a well-established company with a strong presence in the gaming industry. Its size and history provide a stable work environment with opportunities for growth and career advancement.
📊 Role Analysis
Career Level: Mid-level. This role requires 2+ years of experience in a marketing role within gaming, entertainment, or consumer products, indicating a mid-level career position.
Reporting Structure: The Associate Product Marketing Manager reports to the Senior Product Marketing Manager and works closely with cross-functional teams, including creative services, business, legal, and accounting.
Work Arrangement: Hybrid. This role requires working in the office three days a week (Tuesday - Thursday) and offers flexibility for the remaining days.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or similar roles within the marketing department
- Expansion into other areas of the business, such as game development or production
- Potential relocation to other SEGA offices worldwide, such as Japan or Europe
ASSUMPTION: As a mid-sized company with a strong presence in the gaming industry, SEGA of America offers opportunities for career growth and advancement within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid. The office is located in Irvine, California, and the role requires working on-site three days a week (Tuesday - Thursday).
Office Location(s): 6400 Oak Canyon Rd, Suite 100, Irvine, California 92618, US
Geographic Context:
- Irvine is a suburban city located in Orange County, California, with a population of approximately 300,000 people.
- The city is known for its high quality of life, excellent schools, and numerous job opportunities in various industries, including technology, healthcare, and education.
- Irvine is conveniently located near major highways and offers easy access to nearby beaches, parks, and outdoor recreation areas.
Work Schedule: The work schedule is flexible, with core hours from 9:00 AM to 5:00 PM PST. However, the role may require working flexible hours to accommodate overseas teams, primarily in Japan.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and project management skills
- Communication and collaboration abilities
- Cultural fit with the company and team
- Problem-solving and analytical skills
- Gaming industry knowledge and passion
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your passion for gaming and knowledge of the gaming landscape
- Prepare examples of successful marketing campaigns or projects you've worked on
- Be ready to discuss your availability for the required in-office days (Tuesday - Thursday)
ATS Keywords: Marketing, Product Marketing, Gaming, Project Management, Collaboration, Communication, Campaign Planning, KPI/ROI, Retail Marketing, First Party Partnerships, Creative Production, Budget Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Gaming industry-specific tools and platforms (e.g., Steam, Unity, Unreal Engine)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and project management positions within the gaming industry.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and entertainment
- Collaboration and teamwork
- Innovation and creativity
- Customer focus and quality
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on teamwork and collaboration
- Focus on results and delivery
- Flexibility and adaptability
Self-Assessment Questions:
- How do you stay up-to-date with the latest gaming trends and industry developments?
- Can you provide an example of a successful marketing campaign you've worked on, and what role you played in its success?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: SEGA of America values employees who are passionate about gaming, collaborative, innovative, and customer-focused, with a strong work ethic and ability to thrive in a fast-paced environment.
⚠️ Potential Challenges
- The role may require working flexible hours to accommodate overseas teams, primarily in Japan
- On-site attendance is required three days a week (Tuesday - Thursday), which may be challenging for some candidates
- The gaming industry can be competitive and fast-paced, with long hours and tight deadlines
- The role may involve managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and adaptability
ASSUMPTION: While this role offers many exciting opportunities, it also presents potential challenges that candidates should be aware of and prepared to address.
📈 Similar Roles Comparison
- This role is similar to other Associate Product Marketing Manager positions within the gaming industry, but may offer more focus on classic SEGA franchises and collaboration with international teams
- The gaming industry is highly competitive and dynamic, with constant changes in consumer behavior and market trends
- Career progression in this role may lead to senior marketing positions or expansion into other areas of the business, such as game development or production
ASSUMPTION: This role offers a unique opportunity to work with iconic SEGA franchises and collaborate with international teams, with potential for career growth and advancement within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a marketing campaign for a new release in a classic SEGA franchise
- Collaborating with cross-functional teams to create and launch a promotional event for an upcoming game
- Analyzing marketing data to identify trends and optimize campaign performance for a recently released title
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Associate Product Marketing Manager role at SEGA of America.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments and teams within the organization?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does SEGA of America support the growth and development of its employees?
- What are the most rewarding aspects of working on SEGA franchises, and how can I contribute to their success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as your passion for gaming and knowledge of the gaming landscape
- Prepare examples of successful marketing campaigns or projects you've worked on, and be ready to discuss your approach to campaign planning, execution, and analysis
- Be prepared to discuss your availability for the required in-office days (Tuesday - Thursday) and your ability to work flexible hours to accommodate overseas teams
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
