📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: MobilityWare
🔹 Location: Irvine, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting end-to-end marketing strategy and execution for MobilityWare's suite of puzzle and card games.
- Partnering with user acquisition, design, product, and business intelligence teams to drive go-to-market strategy, product positioning, competitive analysis, customer lifecycle management, and ad creative development.
- Leveraging AI for creative strategy, research, and creation to bring games to life.
- Maximizing ROI for marketing campaigns and driving game installs and awareness.
ASSUMPTION: This role requires a strong understanding of AI tools and a passion for creative marketing strategies to succeed.
📋 Key Responsibilities
✅ Drive awareness and installs for mobile games by developing key messages and best practices for marketing campaigns to maximize ROI.
✅ Support product marketing tactics and execution throughout the product lifecycle.
✅ Leverage AI tools for creative asset planning and creation, driving innovation in marketing strategies.
✅ Look for new, creative, and innovative ways to market and promote games across different media.
✅ Build relationships across the organization to supply key player and marketing insights to increase marketing activations performance.
✅ Analyze and report on the performance of ad creatives, interfacing with the design team to develop and test new creative strategies.
✅ Assist in platform submission of new app versions with updated branding and metadata, project managing asset creation and submission coordination.
✅ Help inform the development of new games through market research and concept testing.
ASSUMPTION: This role requires strong analytical and quantitative skills, as well as exceptional communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent experience in the field.
Experience: 0-2 years of relevant experience in product marketing, with a focus on AI-driven strategies.
Required Skills:
- Strong organizational skills with the ability to multi-task and prioritize in a fast-paced environment.
- Strong understanding and experience with AI tools for writing and art ideation.
- Experience analyzing and reporting on the performance of marketing campaigns.
- Exceptional written and verbal communication skills.
- Experience in creative and brand planning and management.
- Exceptional analytical and quantitative skills.
- Experience running A/B tests and deriving actionable recommendations.
- Strong presentation skills in both PowerPoint and Google Slides.
Preferred Skills:
- Experience in the gaming industry.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience in the gaming industry or familiarity with gaming trends may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year. This range has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors.
Benefits:
- Medical, dental, and vision insurance (100% paid)
- Unlimited PTO/Vacation
- Life insurance (100% paid)
- 401K with competitive contribution
- Annual, all-inclusive company trip for the employee and a guest
- Free lunch, snacks, and drinks in the office
- Casual workplace with a relaxed dress code
- Growth opportunities and annual Game Jam
Working Hours: Full-time, 40 hours per week. MobilityWare offers flexible working hours and a relaxed dress code.
ASSUMPTION: The salary range provided is based on a full-time position and may be subject to change. The benefits listed are comprehensive and reflect MobilityWare's commitment to employee wellness and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: MobilityWare is a leading mobile game publisher specializing in card and puzzle games. They operate in the competitive and rapidly evolving gaming industry.
Company Size: MobilityWare has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1990. MobilityWare has a rich history in the gaming industry, with their flagship title Solitaire launching on the Apple App Store on its opening day in 2008.
Company Description:
- MobilityWare is dedicated to bringing joy to others through their mobile games, with a mission to entertain gamers around the world.
- The company offers a casual workplace with a relaxed dress code, free lunch, snacks, and drinks, and an annual Game Jam to foster creativity and team-building.
- MobilityWare prioritizes employee wellness and professional growth, offering unlimited PTO/Vacation, an annual company trip, and a competitive 401K plan.
Company Specialties:
- Mobile Games
- Casual Games
- iOS and Android Games
Company Website: http://www.mobilityware.com
ASSUMPTION: MobilityWare's focus on employee wellness and work-life balance contributes to their consistent recognition as a top place to work in Orange County and Los Angeles.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in product marketing and AI-driven strategies.
Reporting Structure: The Associate Product Marketing Manager will report directly to the Product Marketing Manager and collaborate with various teams, including user acquisition, design, product, and business intelligence.
Work Arrangement: This is an on-site position, with the opportunity to work from MobilityWare's newly remodeled office in Irvine, California.
Growth Opportunities:
- As MobilityWare continues to grow, there may be opportunities for the successful candidate to take on more responsibilities and advance their career within the company.
- The annual Game Jam provides an opportunity for employees to showcase their creative chops and potentially contribute to new game development.
ASSUMPTION: MobilityWare's focus on growth and employee development creates opportunities for professionals to advance their careers within the company.
🌍 Location & Work Environment
Office Type: MobilityWare's office is newly remodeled and located in the heart of Irvine, California.
Office Location(s): 440 Exchange, Suite 100, Irvine, CA 92602, US
Geographic Context:
- Irvine is a suburban city in Orange County, California, with a population of approximately 300,000 people.
- The city is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities.
- Irvine is centrally located between Los Angeles and San Diego, providing easy access to both metropolitan areas.
Work Schedule: Full-time, with flexible working hours and a relaxed dress code. MobilityWare offers unlimited PTO/Vacation, allowing employees to maintain a healthy work-life balance.
ASSUMPTION: The work environment at MobilityWare is casual and collaborative, with a strong emphasis on employee wellness and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or another senior team member
Key Assessment Areas:
- Candidates' understanding of AI tools and their application to creative strategy and marketing campaigns
- Candidates' analytical and quantitative skills, as demonstrated through their ability to analyze marketing campaign performance and derive actionable recommendations
- Candidates' communication skills, both written and verbal, and their ability to collaborate effectively with various teams and stakeholders
Application Tips:
- Highlight any relevant experience with AI tools and marketing campaign analysis in your resume and cover letter.
- Demonstrate your understanding of MobilityWare's games and their target audience in your application materials.
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively in a fast-paced environment.
ATS Keywords: AI, marketing campaigns, performance analysis, creative strategy, product marketing, gaming industry, user acquisition, competitive analysis, customer lifecycle management, ad creative development
ASSUMPTION: MobilityWare's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- AI tools for writing and art ideation (e.g., Copy.ai, Jasper, DALL-E, Midjourney)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel, App Annie)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific AI tools and marketing analytics platforms used by MobilityWare may vary, but candidates should be prepared to discuss their experience with relevant tools and platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using AI tools for creative strategy and marketing campaigns?
- Do you have strong analytical and quantitative skills, and are you able to derive actionable recommendations from data?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong understanding of AI tools and marketing campaign analysis will be well-suited to this role at MobilityWare.
⚠️ Potential Challenges
- The gaming industry is highly competitive and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and technologies.
- The role may require candidates to work on multiple projects simultaneously, demanding strong organizational skills and the ability to prioritize effectively.
- Candidates may need to adapt to changes in the company's priorities and strategies as the gaming industry evolves.
- The role may require candidates to travel for industry events and conferences, depending on the company's needs and the candidate's level of experience.
ASSUMPTION: Successful candidates will be able to navigate the challenges of the gaming industry and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on AI-driven strategies and creative innovation in marketing campaigns.
- In the gaming industry, this role is unique in its focus on AI tools for creative asset planning and development, setting it apart from similar roles in other industries.
- Career progression in this role may involve moving into a senior product marketing position or transitioning into a specialized role within the gaming industry, such as user acquisition or competitive analysis.
ASSUMPTION: Candidates should be prepared to discuss their understanding of AI tools and their application to creative strategy and marketing campaigns, as well as their familiarity with the gaming industry and its trends.
📝 Sample Projects
- Developing and executing a marketing campaign for a new puzzle game launch, leveraging AI tools for creative asset planning and development to maximize ROI and drive installs.
- Analyzing the performance of ad creatives for an existing card game and collaborating with the design team to develop and test new creative strategies to improve user acquisition and retention.
- Conducting market research and concept testing for a new game idea, using AI tools to generate and evaluate potential game concepts and features.
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and initiatives the Associate Product Marketing Manager may be involved in at MobilityWare.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for one of MobilityWare's games, and how AI tools are integrated into this process?
- How does the product marketing team collaborate with other departments, such as user acquisition and design, to drive go-to-market strategy and product positioning?
- What are the most important qualities and skills for someone to succeed in this role, and how do they align with MobilityWare's company culture?
- What opportunities are there for professional growth and development within the product marketing team and the company as a whole?
- How does MobilityWare approach work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development at MobilityWare.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with AI tools, marketing campaign analysis, and the gaming industry.
- Prepare for your interview by researching MobilityWare's games and their target audience, as well as the latest trends and technologies in the gaming industry.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
