📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: Helium 10
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market strategies for Helium 10 products
- Executing marketing campaigns across multiple channels
- Creating compelling product messaging and positioning
- Collaborating with cross-functional teams to drive product engagement
- Analyzing market trends and customer feedback to inform product strategies
ASSUMPTION: This role requires a strong understanding of product marketing principles and a solid grasp of the Amazon selling landscape, as Helium 10's products cater to Amazon sellers.
📋 Key Responsibilities
✅ Developing and maintaining clear, compelling product messaging and positioning
✅ Creating content for product launches, website updates, blog posts, and social media
✅ Collaborating with marketing teams to execute multi-channel campaigns
✅ Coordinating with product and marketing teams to support new product or feature launches
✅ Collecting and analyzing customer feedback to inform future marketing and product strategies
✅ Conducting market research to understand customer needs, competitor positioning, and industry trends
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2+ years of prior product marketing experience
Required Skills:
- Excellent writing and editing skills with a keen attention to detail
- Strong time management skills with the ability to balance multiple projects
- Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others
- Self-motivated and eager to learn about product marketing in a fast-paced environment
Preferred Skills:
- Prior experience in the SaaS or tech industry
- Familiarity with Amazon selling processes and tools
ASSUMPTION: While not required, prior experience in the SaaS or tech industry and familiarity with Amazon selling processes would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a role of this level and experience in the United States)
Benefits:
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance, and Pet Insurance
- 401k with Employer Match
- Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the United States. Actual compensation may vary based on factors such as the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on tools for Amazon sellers
Company Size: 51-200 employees (Mid-sized company)
Founded: 2012 (Founded as a bootstrapped startup, now a well-established company in its industry)
Company Description:
- Helium 10 is a leading software company for Amazon sellers, offering a suite of tools designed to help sellers gain an advantage over their competitors
- The company's software suite includes tools for keyword research, listing optimization, product research, and more, all designed to help Amazon sellers increase sales, save time, and lower PPC costs
- Helium 10's tools are battle-tested by top Amazon sellers and have been proven to drive results in the competitive Amazon marketplace
Company Specialties:
- Software for Amazon Sellers
- Amazon Keyword Research
- Amazon Listing Optimization
- Amazon SEO
- Product Research
Company Website: https://www.helium10.com
ASSUMPTION: Helium 10's focus on the Amazon selling ecosystem sets it apart from other software development companies, and its tools are highly specialized to meet the unique needs of Amazon sellers.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: The Associate Product Marketing Manager will report directly to the Senior Product Marketing Manager and work closely with cross-functional teams, including product management, brand and creative teams, and customer success
Work Arrangement: Remote (100% remote work, with no requirement to be on-site)
Growth Opportunities:
- Potential advancement to Senior Product Marketing Manager or other senior roles within the marketing department
- Opportunities to gain experience in various aspects of product marketing, including content creation, campaign execution, and market research
- Possibility to work on high-impact projects that directly influence Helium 10's product strategy and go-to-market efforts
ASSUMPTION: As a mid-sized company, Helium 10 offers ample opportunities for career growth and development, with a clear path for advancement to senior roles within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): N/A (100% remote work)
Geographic Context:
- The United States is the primary market for Helium 10's products, with a strong focus on the Amazon selling ecosystem
- As a remote-first company, Helium 10 offers the flexibility to work from anywhere within the United States
- The company's remote work culture fosters collaboration and connectivity through various digital platforms and tools
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate individual work preferences and time zones
ASSUMPTION: Helium 10's remote work environment offers a high degree of flexibility and autonomy, with an emphasis on results and productivity over traditional office hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Helium 10 careers page
- Phone or video screen with the HR team to discuss qualifications and fit for the role
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final round interviews with senior leadership to assess cultural fit and long-term potential
- Background check and reference check before extending an offer
Key Assessment Areas:
- Writing and editing skills, with a focus on creating clear, concise, and persuasive product messaging
- Analytical skills and ability to interpret data to inform product positioning and marketing strategies
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Problem-solving skills and ability to navigate complex projects in a fast-paced environment
- Cultural fit and alignment with Helium 10's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the Amazon selling landscape and Helium 10's products in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability in a fast-paced environment
- Be ready to discuss your approach to product messaging, campaign execution, and market research in the context of Helium 10's products
ATS Keywords: Product Marketing, Marketing Campaigns, Product Positioning, Content Creation, Amazon Sellers, SaaS, Tech Industry, Remote Work, Collaboration, Problem Solving, Attention to Detail, Self-Motivated, Fast-Paced Environment
ASSUMPTION: Helium 10's ATS system may prioritize applications that include relevant keywords and demonstrate a strong fit for the role.
🛠️ Tools & Technologies
- Google Analytics
- Amplitude
- Tableau
- Asana (Project Management)
- Slack (Communication)
- Zoom (Video Conferencing)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
ASSUMPTION: Helium 10's tech stack may evolve over time, and candidates should be prepared to adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of Helium 10's customers
- Innovative: Continuously seek new ways to improve Helium 10's products and services
- Collaborative: Work together to achieve common goals and drive success for the company
- Accountable: Take ownership of tasks and responsibilities, and hold oneself and others to high standards
- Adaptable: Embrace change and be open to learning new skills and approaches
Work Style:
- Results-driven: Focus on achieving measurable outcomes and delivering value to customers
- Data-informed: Use data and analytics to guide decision-making and inform product strategies
- Agile: Adapt quickly to changing market conditions and customer needs
- Transparent: Foster open communication and collaboration across teams and departments
- Fun: Encourage a positive and enjoyable work environment, even in a remote setting
Self-Assessment Questions:
- How do you align with Helium 10's customer-centric approach, and how have you demonstrated this in previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you balance multiple projects and prioritize tasks in a fast-paced environment? Can you share a specific example?
ASSUMPTION: Helium 10 places a strong emphasis on cultural fit and values alignment, and candidates should be prepared to demonstrate their fit with the company's core principles.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and shifting priorities
- Navigating a complex product suite and understanding the unique needs of Amazon sellers
- Collaborating effectively with cross-functional teams, including product management, brand and creative teams, and customer success
- Keeping up-to-date with market trends and competitor positioning in the dynamic Amazon selling landscape
- Balancing multiple projects and priorities, with a focus on delivering high-quality work on time
ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic nature of the Amazon selling ecosystem. Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a demanding work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of the Amazon selling ecosystem and the unique needs of Amazon sellers
- Helium 10's focus on the Amazon selling landscape sets it apart from other software development companies, and its tools are highly specialized to meet the unique needs of this market
- Career paths in product marketing at Helium 10 may differ from those in other industries, with a strong focus on developing expertise in the Amazon selling ecosystem
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the Amazon selling landscape and Helium 10's specialized tools make it a distinct opportunity within the industry.
📝 Sample Projects
- Developing a comprehensive product positioning document for a new Helium 10 tool, including value propositions, buyer personas, and competitive analysis
- Creating a targeted email campaign to promote an upcoming webinar on Amazon SEO best practices, with a focus on driving registrations and engagement
- Conducting market research to identify gaps in the Amazon selling ecosystem and opportunities for new Helium 10 products or features
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Associate Product Marketing Manager may undertake, showcasing the role's impact on Helium 10's product strategy and go-to-market efforts.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product launch or campaign you've worked on, and what was the outcome?
- How do you approach market research, and can you share an example of a time when you identified a valuable insight that informed a product or marketing strategy?
- Can you provide an example of a time when you had to pivot or adjust a product positioning or messaging strategy due to changing market conditions or customer feedback?
- How do you collaborate with cross-functional teams, and can you share a specific example of a successful project that required close coordination with other departments?
- What steps do you take to ensure that your product messaging resonates with target personas and drives engagement?
ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, collaboration, adaptability, and understanding of product marketing principles in the context of Helium 10's products and the Amazon selling ecosystem.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Helium 10's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your understanding of the Amazon selling landscape and Helium 10's products
- Prepare for behavioral interview questions that assess your problem-solving skills, collaboration, and adaptability in a fast-paced environment
- Research Helium 10's products, company culture, and values to demonstrate your fit with the organization and your enthusiasm for the role
- Follow up with the Helium 10 HR team one week after submitting your application to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
