Associate Product Marketing Manager, Product Enablement

📌 Core Information

🔹 Job Title: Associate Product Marketing Manager, Product Enablement

🔹 Company: GroundTruth

🔹 Location: New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving product success through marketing, product, and sales collaboration
• Focusing on product enablement and go-to-market programs, with a hyperfocus on Ads Manager
• Creating sales tools, content, and messaging to equip sales teams and Ads Manager users
• Becoming a subject matter expert on aligned product categories
• Tracking and analyzing enablement program effectiveness and iterating as needed

ASSUMPTION: This role requires a strong understanding of go-to-market strategy, sales enablement, and content creation, with a focus on Ads Manager and other self-serve products.

📋 Key Responsibilities

✅ Own product enablement for Ads Manager, creating tools, knowledge, and resources for sales teams and users

✅ Support go-to-market programs for new offerings, with a focus on Ads Manager-related launches

✅ Develop product messaging for all media and customer engagement channels

✅ Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials

✅ Become a subject matter expert on aligned product categories

✅ Create and maintain high-quality, product-specific sales enablement content

✅ Support the Senior Product Marketing Manager in larger scale GTM efforts

✅ Track and analyze enablement program effectiveness, iterating and optimizing as needed

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent written and verbal communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of product marketing experience

Required Skills:

• Background in go-to-market strategy, sales enablement, and content creation
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience in guiding/supporting go-to-market rollouts from inception through to general availability

Preferred Skills:

• Proficiency in Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace
• Experience in AdTech or media

ASSUMPTION: While not explicitly stated, proficiency in project management tools and familiarity with AdTech or media industry are highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 base salary

Benefits:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Working Hours: Full-time, with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2009

Company Description:

• GroundTruth is an advertising platform that drives in-store visits and other real business results
• The company uses observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens
• GroundTruth measures how consumers respond to campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising

Company Specialties:

• Mobile Location Advertising
• Location-Based Marketing
• Performance-Based Advertising
• Location Intelligence
• Location-Based Advertising
• Location Technology
• Performance-Based Marketing
• Mobile Advertising

Company Website: http://www.GroundTruth.com

ASSUMPTION: GroundTruth is a well-established company in the advertising industry, with a strong focus on location-based marketing and performance-based advertising.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Product Marketing Manager

Work Arrangement: Remote OK, with flexible work-from-home options

Growth Opportunities:

• Potential advancement to Senior Product Marketing Manager or similar roles
• Expanding expertise in AdTech and other related industries
• Gaining experience in go-to-market strategy, sales enablement, and content creation

ASSUMPTION: This role offers opportunities for growth within the company, as well as the chance to develop skills in various aspects of product marketing.

🌍 Location & Work Environment

Office Type: Hybrid (New York office with remote work options)

Office Location(s): One World Trade Center, 60th Floor, New York, NY 10007, US

Geographic Context:

• New York, NY is a major hub for the advertising industry
• The city offers a diverse range of cultural, entertainment, and dining options
• New York has a competitive job market, with many opportunities in advertising and related fields

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The work environment at GroundTruth is dynamic and fast-paced, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the team, focusing on skills and cultural fit
• Final interview with the Senior Product Marketing Manager

Key Assessment Areas:

• Product marketing experience and skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with GroundTruth's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss specific examples of your go-to-market strategy, sales enablement, and content creation work
• Demonstrate your understanding of the AdTech industry and GroundTruth's products

ATS Keywords: Go-to-market strategy, sales enablement, content creation, Ads Manager, product marketing, AdTech, media, location-based advertising, performance-based advertising

ASSUMPTION: GroundTruth uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Figma or similar (for design and prototyping)
• Asana or other project management tool (for task and project tracking)
• Confluence or similar collaborative workspace (for knowledge sharing and documentation)

ASSUMPTION: Proficiency in these tools is preferred but not required, as GroundTruth may provide training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset: We position ourselves toward growth and see problems as opportunities
• Respectful: We are respectful to each other, our customers, and our partners in everything we do
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients and colleagues

Work Style:

• Collaborative: GroundTruth values teamwork and cross-functional collaboration
• Innovative: The company encourages creative problem-solving and continuous learning
• Adaptable: GroundTruth is open to feedback and willing to adjust its approach as needed

Self-Assessment Questions:

• Do you embrace a growth mindset and view challenges as opportunities?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: GroundTruth values candidates who align with their core values and can thrive in a collaborative, innovative, and adaptable work environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Keeping up with industry trends and developments in AdTech may require continuous learning and adaptation
• Balancing multiple projects and priorities may require strong organizational and project management skills

ASSUMPTION: These challenges are common in product marketing roles and can be overcome with strong skills, experience, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on sales enablement and go-to-market strategy
• In the AdTech industry, this role is similar to other associate or mid-level product marketing positions, with a focus on driving product success through marketing, product, and sales collaboration
• Career progression in this role may lead to senior-level positions in product marketing, management, or other related fields

ASSUMPTION: This role is well-suited for candidates with experience in go-to-market strategy, sales enablement, and content creation, looking to advance their careers in product marketing or related fields.

📝 Sample Projects

• Developing a go-to-market strategy for a new Ads Manager feature
• Creating sales enablement content, such as customer presentations, product demos, and one-pagers, for an upcoming product launch
• Analyzing enablement program effectiveness and iterating on content and tools to improve user experience and drive adoption

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, focusing on product enablement, go-to-market programs, and sales tools and content creation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does GroundTruth support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does GroundTruth foster a culture of innovation and continuous learning?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, ensuring a strong fit and a successful onboarding process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your go-to-market strategy, sales enablement, and content creation work
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.