Associate Product Marketing Manager, Product Enablement

📌 Core Information

🔹 Job Title: Associate Product Marketing Manager, Product Enablement

🔹 Company: GroundTruth

🔹 Location: New York, NY or Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving product success through product enablement and go-to-market support
• Creating sales tools and content to equip sales teams and users
• Analyzing program effectiveness and iterating on approaches
• Collaborating with cross-functional teams to launch new offerings
• Becoming a subject matter expert on aligned product categories

ASSUMPTION: This role requires a strong background in go-to-market strategy, sales enablement, and content creation. The ideal candidate will have 2-3 years of product marketing experience and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Own product enablement for Ads Manager, focusing on sales team support and user experience

✅ Support go-to-market programs for new offerings, with a focus on Ads Manager-related launches

✅ Develop product messaging for various media and customer engagement channels

✅ Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials

✅ Become a subject matter expert on aligned product categories and create high-quality, product-specific sales enablement content

✅ Support the Senior Product Marketing Manager in larger scale GTM efforts

✅ Track and analyze enablement program effectiveness, iterating and optimizing approaches continuously

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent written and verbal communication skills. Proficiency in tools like Figma, Asana, and Confluence is preferred.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of product marketing experience

Required Skills:

• Background in go-to-market strategy, sales enablement, and content creation
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Experience in guiding/supporting go-to-market roll outs from inception through to general availability

Preferred Skills:

• Proficiency in Figma or similar, Asana or other project management tool, and/or Confluence or similar collaborative workspace
• Experience in AdTech or media

ASSUMPTION: While not explicitly stated, a background in AdTech or media may be beneficial for this role. Familiarity with the industry and its trends can help the candidate better understand the products and their value proposition.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 base salary

Benefits:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Working Hours: Full-time, with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. The benefits listed are subject to change and may vary based on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2009

Company Description:

• GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results
• The company uses observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens
• GroundTruth measures how consumers respond to campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising

Company Specialties:

• Mobile Location Advertising
• Location-Based Marketing
• Performance-Based Advertising
• Location Intelligence
• Location-Based Advertising
• Location Technology
• Performance-Based Marketing
• Mobile Advertising

Company Website: http://www.GroundTruth.com

ASSUMPTION: GroundTruth is a well-established company in the advertising industry, with a focus on location-based marketing and performance-based advertising. The company's size and industry experience may indicate a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Senior Product Marketing Manager

Work Arrangement: Remote OK, with the option to work in the New York office

Growth Opportunities:

• Potential advancement to Senior Product Marketing Manager or similar roles
• Expansion of responsibilities as the company grows and launches new products
• Opportunities to work on diverse projects and gain experience in various aspects of product marketing

ASSUMPTION: This role offers growth opportunities through learning, taking on more responsibilities, and potentially advancing to senior-level positions within the company.

🌍 Location & Work Environment

Office Type: Hybrid (New York office with remote work options)

Office Location(s): One World Trade Center, 60th Floor, New York, NY 10007, US

Geographic Context:

• New York, NY: A major city with a vibrant business environment and numerous networking opportunities
• Remote (US): Offers flexibility and the ability to work from various locations within the United States

Work Schedule: Full-time, with flexible remote work options

ASSUMPTION: The hybrid work environment allows for a balance between in-office collaboration and remote work flexibility. The location in New York provides access to a dynamic business ecosystem, while remote work options offer convenience and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and technical interviews with the hiring manager and team members
• Final interview with the Senior Product Marketing Manager

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication skills, both written and verbal
• Understanding of go-to-market strategy and sales enablement
• Cultural fit and alignment with GroundTruth's values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of your go-to-market strategy, sales enablement, and content creation work
• Research GroundTruth's products, services, and industry to demonstrate your understanding and enthusiasm
• Be prepared to discuss your experience with relevant tools and technologies

ATS Keywords: Go-to-market strategy, sales enablement, content creation, analytical skills, problem-solving skills, written communication, verbal communication, project management, collaboration, AdTech experience, media experience

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs. It is essential to tailor your application materials to the specific role and company, and to be prepared to discuss your relevant experience and skills in detail.

🛠️ Tools & Technologies

• Figma or similar (for design and content creation)
• Asana or other project management tool (for task and project tracking)
• Confluence or similar collaborative workspace (for knowledge sharing and documentation)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind
• Respectful: We are respectful to each other, our customers, and our partners in everything we do
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients and our colleagues

Work Style:

• Collaborative: GroundTruth values teamwork and cross-functional collaboration
• Dynamic: The company operates in a fast-paced, ever-changing environment
• Adaptable: Employees are expected to be flexible and adaptable to new situations and challenges

Self-Assessment Questions:

• Do you embrace a growth mindset and approach problems as opportunities?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you value collaboration and teamwork, and are you able to work effectively with cross-functional teams?

ASSUMPTION: GroundTruth values employees who are adaptable, collaborative, and committed to driving real business results. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities
• Collaborating with cross-functional teams may present communication and coordination challenges
• Analyzing program effectiveness and iterating on approaches may require strong analytical skills and attention to detail
• Becoming a subject matter expert on aligned product categories may require significant learning and effort

ASSUMPTION: These challenges are inherent to the role and may present opportunities for growth and development. Candidates should be prepared to tackle these challenges head-on and seek support when needed.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position has a stronger focus on sales enablement and product enablement
• In the advertising industry, this role may require a deeper understanding of location-based marketing and performance-based advertising
• Career progression in this role may involve advancing to senior-level positions within the product marketing function or exploring other marketing disciplines

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry. Candidates should consider their career goals and preferences when evaluating this role against other opportunities.

📝 Sample Projects

• Developing sales enablement content for a new Ads Manager feature launch
• Creating competitive materials to differentiate GroundTruth's offerings from competitors
• Analyzing enablement program effectiveness and optimizing approaches based on data and insights

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the product category I will be supporting?
• How does GroundTruth measure the success of its product marketing efforts?
• What opportunities are there for growth and development within this role and the company?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/qTZQg8KChZxdTnKhNQREqf/remote-associate-product-marketing-manager%2C-product-enablement-in-united-states-at-groundtruth
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit with GroundTruth's values and work style
• Prepare examples of your go-to-market strategy, sales enablement, and content creation work to discuss during the interview process
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.