📌 Core Information
🔹 Job Title: Associate Product Marketing Manager, Product Enablement
🔹 Company: GroundTruth
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product success at the intersection of marketing, product, and sales
- Focusing on Ads Manager product enablement for sales and users
- Supporting go-to-market programs for new offerings
- Developing product messaging and sales enablement content
- Tracking and analyzing enablement program effectiveness
ASSUMPTION: This role requires a strong understanding of go-to-market strategy, sales enablement, and content creation, with a focus on Ads Manager product enablement.
📋 Key Responsibilities
✅ Own product enablement for Ads Manager, equipping the sales team with necessary tools and resources
✅ Develop product messaging to be used across all media and customer engagement channels
✅ Create and maintain a library of sales tools, such as customer presentations, product capabilities and benefits, and competitive materials
✅ Become a subject matter expert on your aligned product category, deeply understanding the value proposition and capabilities to effectively support sales teams
✅ Create and maintain high-quality, product-specific sales enablement content, including but not limited to playbooks, pitch decks, product demos, help pages, and one-pagers
✅ Support the Senior Product Marketing Manager in larger scale GTM efforts
✅ Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent written and verbal communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of product marketing experience
Required Skills:
- Background in go-to-market strategy, sales enablement, and content creation
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Experience in guiding/supporting go-to-market roll outs from inception through to general availability
Preferred Skills:
- Proficiency in Figma, Asana, or similar tools
- Experience in AdTech or media
ASSUMPTION: Candidates with experience in AdTech or media, as well as proficiency in relevant tools, will be preferred for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 USD (Based on experience and location)
Benefits:
- Fully-paid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages in-office
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GroundTruth operates in the advertising services industry, focusing on driving in-store visits and real business results through targeted advertising campaigns.
Company Size: GroundTruth is a mid-sized company with 201-500 employees, offering a collaborative and dynamic work environment.
Founded: GroundTruth was founded in 2009 and has since grown to become a leading media platform in the advertising industry.
Company Description:
- GroundTruth is a media platform that drives in-store visits and other real business results for advertisers
- The company uses observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns
- GroundTruth measures the effectiveness of campaigns by tracking consumer responses, including in-store visits and website traffic
Company Specialties:
- Mobile location advertising
- Location-based marketing
- Performance-based advertising
- Location intelligence
- Location-based advertising
- Location technology
- Performance-based marketing
- Mobile advertising
Company Website: groundtruth.com
ASSUMPTION: GroundTruth's focus on real-world consumer behavior and in-store visits sets it apart in the advertising industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career product marketing professionals looking to gain experience in product enablement and go-to-market strategy.
Reporting Structure: The Associate Product Marketing Manager reports directly to the Senior Product Marketing Manager.
Work Arrangement: This role offers flexible work arrangements, including remote work.
Growth Opportunities:
- Progression to a Senior Product Marketing Manager role
- Expanding responsibilities within the product marketing team
- Opportunities to work on larger-scale GTM efforts
ASSUMPTION: This role offers opportunities for growth and development within the product marketing team at GroundTruth.
🌍 Location & Work Environment
Office Type: GroundTruth has a remote-first philosophy, with an office located in New York, NY.
Office Location(s): One World Trade Center, 60th Floor, New York, NY 10007, US
Geographic Context:
- New York, NY is a major hub for the advertising industry
- The office is located in the heart of Manhattan, offering easy access to public transportation and amenities
- The remote-first philosophy allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-first philosophy at GroundTruth allows for greater flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Understanding of go-to-market strategy and sales enablement
- Analytical and problem-solving skills
- Communication skills and ability to work collaboratively
Application Tips:
- Highlight relevant experience in go-to-market strategy, sales enablement, and content creation
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare examples of your work, such as sales enablement content or go-to-market strategies
ATS Keywords: Go-to-market strategy, sales enablement, content creation, Ads Manager, product enablement, product marketing
ASSUMPTION: GroundTruth uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Figma
- Asana
- Confluence
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Proficiency in tools such as Figma, Asana, and Confluence is preferred for this role, as they are commonly used for sales enablement and content creation.
👔 Cultural Fit Considerations
Company Values:
- Growth Mindset: We position ourselves toward growth and see problems as opportunities
- Respectful: We are respectful to each other, our customers, and our partners in everything we do
- Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution
- Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients and colleagues
Work Style:
- Collaborative and dynamic work environment
- Remote-first philosophy with flexible work arrangements
- Focus on driving real business results for clients
Self-Assessment Questions:
- Do I have a growth mindset and see problems as opportunities?
- Am I respectful and collaborative in my work style?
- Do I have strong analytical and problem-solving skills?
- Am I comfortable working in a remote-first environment?
ASSUMPTION: GroundTruth values candidates who align with their core values and work style, with a focus on growth, respect, intentionality, and trustworthiness.
⚠️ Potential Challenges
- Balancing the demands of product enablement, go-to-market programs, and sales enablement content creation
- Keeping up with the fast-paced nature of the advertising industry
- Managing remote work and collaboration with team members
- Meeting the expectations of internal and external stakeholders
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a willingness to adapt to the fast-paced nature of the advertising industry.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager - Enablement, with a focus on Ads Manager product enablement
- Compared to other product marketing roles, this position requires a strong understanding of sales enablement and go-to-market strategy
- Career progression may include roles such as Senior Product Marketing Manager or Director of Product Marketing
ASSUMPTION: This role is unique in its focus on Ads Manager product enablement and go-to-market strategy, with opportunities for growth and development within the product marketing team at GroundTruth.
📝 Sample Projects
- Developing a comprehensive sales enablement content library for Ads Manager
- Creating a go-to-market strategy for a new Ads Manager feature or product
- Conducting a competitive analysis and developing sales tools to differentiate GroundTruth's offerings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Associate Product Marketing Manager, Product Enablement role at GroundTruth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing team and GroundTruth's go-to-market strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GroundTruth support the growth and development of its product marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does GroundTruth measure the success of its product marketing efforts, and how will my performance be evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations at GroundTruth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in go-to-market strategy, sales enablement, and content creation
- Prepare examples of your work, such as sales enablement content or go-to-market strategies
- Follow up with the hiring manager after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
