📌 Core Information
🔹 Job Title: Associate, Programmatic
🔹 Company: IPG Mediabrands
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on-keyboard platform expertise
- Campaign setup, QA, pacing, and optimization
- Vendor relationship management
- Collaboration with senior team members
- Data-driven decision making
ASSUMPTION: This role requires a strong attention to detail, curiosity for data analysis, and a willingness to learn new software.
📋 Key Responsibilities
✅ Supports the needs of senior team members on day-to-day management of a customer assignment
✅ Builds and QAs standard campaigns in relevant partner platforms; executes basic optimizations within parameters set by senior management
✅ Assists senior team members with client deliverables
✅ Helps design performance updates, business reviews, and new audience-based addressable solutions
✅ Works within specific limits and authority on assignments of moderate complexity
✅ Performs a range of assignments related to job discipline; solves problems in straightforward situations
ASSUMPTION: The role involves a mix of independent work and collaboration with senior team members, requiring strong communication and problem-solving skills.
🎯 Required Qualifications
Education: No formal education requirements specified
Experience: Basic experience managing existing business relationships, partnerships, and alliances internally and externally
Required Skills:
- Anticipates, recognizes, and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
- Assesses and ranks issues and tasks in order of importance for taking action
- Has gained prior experience in actual situations to recognize recurring meaningful components
- Comfortable working in Excel (pivot tables, VLOOKUP)
Preferred Skills:
- Knowledge of technology or measurement ad tech solutions, including platforms such as DV360, The Trade Desk, Amazon DSP, Prisma, etc.
- Data Analysis
- Experience with project or account management
- Clear communicator
ASSUMPTION: While a college degree is not required, a strong foundation in data analysis, problem-solving, and communication skills is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $50,000 USD (This is the provided salary range, but it may not reflect the full range for this role. The actual salary range may be wider based on factors such as budgetary considerations, tenure, and standing with the company.)
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The total compensation package includes a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range provided is a starting point and may vary based on factors such as tenure, budgetary considerations, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers a wide range of services, including media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile advertising, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising
- Clients include many of the world’s most recognizable and iconic brands from various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online
- Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a comprehensive range of advertising services, catering to a diverse portfolio of clients across various industry sectors. Their extensive global presence and expertise make them a leading player in the advertising services industry.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports directly to senior team members, with potential for growth and increased responsibilities over time
Work Arrangement: On-site, with potential for hybrid or remote work arrangements depending on the specific team and role requirements
Growth Opportunities:
- Progression to senior associate or manager roles within the programmatic department
- Expansion into other departments or specialties within IPG Mediabrands
- Potential to work on high-profile client accounts and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the programmatic department and across IPG Mediabrands' extensive service offerings.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- New York, NY: A major global hub for the advertising and media industry
- Madrid, Spain: A vibrant European city with a thriving advertising and marketing scene
Work Schedule: Standard business hours, with potential for flexibility depending on team and role requirements
ASSUMPTION: The work environment at IPG Mediabrands offers a dynamic and collaborative setting, with opportunities for professional growth and development in a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills
- Data analysis and interpretation
- Communication and collaboration
- Attention to detail
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, data analysis, and communication skills
- Research IPG Mediabrands' clients, services, and industry trends to demonstrate your understanding of the role and the advertising services industry
- Be prepared to discuss your experience with Excel, data analysis, and vendor relationship management
ATS Keywords: Programmatic, Associate, Campaign Management, Data Analysis, Excel, VLOOKUP, Pivot Tables, Advertising Services, Media Planning, Vendor Relationship Management
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should be prepared to demonstrate their skills and qualifications through a thorough interview process.
🛠️ Tools & Technologies
- Excel (pivot tables, VLOOKUP)
- Data analysis tools (specific tools not mentioned in the job description)
- Programmatic advertising platforms (DV360, The Trade Desk, Amazon DSP, Prisma, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project, but a strong foundation in Excel and data analysis tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Innovation
- Respect
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning new tools and platforms
- Attentive to detail and committed to quality work
Self-Assessment Questions:
- How do you approach learning new software and tools in a fast-paced environment?
- Can you provide an example of a time when you had to analyze and interpret data to make a strategic decision?
- How do you prioritize and manage multiple tasks and projects simultaneously?
ASSUMPTION: IPG Mediabrands values candidates who are collaborative, data-driven, adaptable, and committed to quality work. Applicants should be prepared to demonstrate their fit with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Working with multiple vendors and platforms may require quick learning and adaptation
- Managing client expectations and deliverables may be challenging at times
- The fast-paced nature of the advertising services industry may require long hours and tight deadlines
- Working in a large organization may present opportunities for career growth but also competition for promotions and high-profile projects
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, applicants should be prepared to face challenges related to working with multiple vendors, managing client expectations, and navigating a large organization.
📈 Similar Roles Comparison
- This role is similar to other associate-level programmatic roles within the advertising services industry
- However, IPG Mediabrands' extensive global presence and client portfolio may offer unique opportunities for growth and exposure to diverse industries and markets
- Career progression may involve transitioning to senior associate or manager roles within the programmatic department or exploring other departments and specialties within IPG Mediabrands
ASSUMPTION: While this role shares similarities with other associate-level programmatic roles, the unique opportunities and challenges presented by IPG Mediabrands' extensive global presence and client portfolio make it a distinct and attractive option for candidates seeking a career in the advertising services industry.
📝 Sample Projects
- Managing a portfolio of addressable campaigns for a major retail client, optimizing performance, and driving ROI
- Collaborating with a cross-functional team to develop and execute a targeted digital advertising campaign for a pharmaceutical client, focusing on specific patient segments
- Analyzing and interpreting data to inform strategic decisions for a high-profile entertainment client, maximizing their marketing investment and driving brand awareness
ASSUMPTION: The specific projects an associate in this role may work on will vary depending on the client and team, but they will likely involve campaign management, data analysis, and strategic decision-making.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
- How does this role support the growth and development of its associates, and what opportunities are there for career progression within the programmatic department and across IPG Mediabrands?
- Can you provide an example of a successful programmatic campaign managed by the team, and what factors contributed to its success?
- How does the team collaborate with other departments and specialties within IPG Mediabrands to deliver comprehensive marketing solutions for clients?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your problem-solving skills, data analysis experience, and vendor relationship management background
- Prepare for behavioral and situational interview questions that focus on problem-solving, data analysis, and communication skills
- Research IPG Mediabrands' clients, services, and industry trends to demonstrate your understanding of the role and the advertising services industry
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
