Associate Segment Marketing Manager

📌 Core Information

🔹 Job Title: Associate Segment Marketing Manager

🔹 Company: Fortune Brands

🔹 Location: Deerfield, IL - Hybrid

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing Moen’s Loyalty and Merchandising Programs to drive brand awareness and partnerships
• Collaborating with cross-functional teams, including category management, sales, marketing services, and global brand development
• Supporting the Pro Segment in collaboration with the Wholesale Channel team
• Working on cross-functional teams to develop strategies and channel plans

ASSUMPTION: This role requires a strong understanding of marketing strategies and the ability to work effectively with various teams to drive brand success.

📋 Key Responsibilities

✅ Loyalty Program Focus:

• Manage Moen’s loyalty programs for the multi-channel Pro segment and Wholesale Showroom
• Maintain development of social platforms, loyalty websites, and email marketing efforts
• Manage relationships with external partners and collaborate with Moen Marketing, Sales, IT, and Finance teams
• Support new product launches related to the Pro segment and Showroom channel
• Manage monthly sales and cost forecasts and oversee monthly invoice accruals
• Conduct analyses and reporting to manage the loyalty programs’ success
• Analyze competitive marketplaces and trends to enhance loyalty programs

✅ Merchandising Focus:

• Manage select Moen merchandising programs, including Gallery and Pro Merchandising
• Oversee project management of merchandising rollouts and annual product refreshes
• Manage relationships and collaborate with Moen Merchandising, Marketing Communications, Sales, IT, and Finance teams
• Assist in managing the funding and forecasting process for merchandising
• Conduct analysis and insights to manage merchandising success
• Analyze competitive marketplaces, follow trends, and provide actionable insights to enhance merchandising programs

ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work to drive success in Moen’s loyalty and merchandising programs.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing preferred

Experience: Minimum of 3 years of marketing experience, including 1 year of experience working with external agencies/partners, merchandising, and program management. Durable products experience is a strong plus.

Required Skills:

• Intermediate/Advanced skills in SAP, Qlik, WordPress, Microsoft Excel, Word, and PowerPoint
• Strong analytical skills, including the ability to derive insights from data
• Demonstrated ability to work effectively in a matrix environment
• Excellent written and verbal communication skills
• Willingness to travel up to approximately 10% of the time (domestically)

Preferred Skills:

• Experience in the durable products industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the durable products industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $88,000 USD per year. Actual salaries may vary based on factors including education, training, experience, professional achievement, business need, and location.

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off
• Fertility / Adoption Benefits

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Actual compensation may vary based on the factors listed.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically home products, security, and commercial building markets

Company Size: 10,001+ employees. Fortune Brands offers a large, diverse work environment with numerous opportunities for growth and collaboration.

Founded: 1919. Fortune Brands has a rich history and extensive experience in the home products industry.

Company Description:

• Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives.
• The company’s driving purpose is to elevate every life by transforming spaces into havens.
• Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets.

Company Specialties:

• Home Products
• Security
• Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands’ extensive experience and diverse product offerings provide a strong foundation for growth and innovation in the home products industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Senior Segment Marketing Manager and works closely with cross-functional teams, including category management, sales, marketing services, and global brand development.

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work. The role requires approximately 10% domestic travel.

Growth Opportunities:

• Advancement within the marketing department or other departments within the company
• Expansion of responsibilities and leadership opportunities as the company grows
• Potential to work on high-impact projects and initiatives that drive brand success

ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as opportunities to work on high-impact projects and initiatives.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a mix of on-site and remote work.

Office Location(s): 520 Lake Cook Road, Deerfield, IL 60015

Geographic Context:

• Deerfield, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living.
• The area provides easy access to numerous amenities, including shopping, dining, and recreational opportunities.
• The office is located near major highways, making it easily accessible by car.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing strategy and planning
• Project management and organizational skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing strategies, projects, or campaigns to discuss during the interview
• Research Fortune Brands and the Moen brand to demonstrate your understanding of the company and its products

ATS Keywords: Marketing, Program Management, Loyalty Programs, Merchandising, Cross-functional Teams, Category Management, Sales, Marketing Services, Global Brand Development, Pro Segment, Wholesale Channel, SAP, Qlik, WordPress, Microsoft Excel, Word, PowerPoint

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• SAP
• Qlik
• WordPress
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used extensively for data analysis, project management, and communication.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer Focus

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Adaptability and flexibility
• Strong work ethic and attention to detail

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you have a strong work ethic and attention to detail?

ASSUMPTION: Candidates who align with Fortune Brands’ company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and balancing multiple stakeholders’ needs
• Keeping up with industry trends and competitive marketplaces
• Adapting to changes in the company’s priorities and strategies

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Program Manager, but with a focus on loyalty and merchandising programs
• In the home products industry, similar roles may involve managing channel marketing, brand marketing, or product marketing
• Career progression may include advancing to a Senior Marketing Manager or Director of Marketing role

ASSUMPTION: This role offers a unique focus on loyalty and merchandising programs, providing an opportunity to gain specialized experience in these areas.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Conducting market research to identify trends and opportunities in the home products industry
• Managing a team to create and implement a social media strategy for a brand

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Fortune Brands support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Fortune Brands measure the success of its marketing programs?
• What is the company’s approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing strategies, projects, or campaigns to discuss during the interview
• Research Fortune Brands and the Moen brand to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.