(Associate/Senior) Growth Architect, B2B, United States – BCG X
Boston Consulting Group
Full-time
On-site
Boston, Massachusetts, United States
🚀 Growth Marketing
📌 Core Information
- Job Title: Associate/Senior Growth Architect, B2B, United States – BCG X
- Company: Boston Consulting Group
- Location: Boston, Massachusetts, United States
- Job Type: Full-Time
- Category: Business Consulting and Services
- Date Posted: April 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Incubating growth thinking into ventures from ideation to customer adoption
- Evolving industry standards for growth marketing best practices
- Rapidly inventing transformative new strategies to validate, launch, and scale ventures
- Leveraging a hypothesis-driven, rapid test and learn approach to drive successful growth
- Collaborating with cross-functional teams to ensure best-in-class customer acquisition, engagement, and retention
ASSUMPTION: This role requires a strong understanding of B2B marketing strategies and a proven track record of driving qualified leads and achieving measurable results.
📋 Key Responsibilities
- Develop and execute comprehensive omni-channel B2B marketing strategies focused on driving qualified leads and accelerating their conversion to sales opportunities
- Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI
- Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey
- Optimize lead generation and conversion by developing targeted campaigns, analyzing lead data, and collaborating with sales teams
- Leverage data-driven insights to define, track, and analyze key B2B marketing metrics, conduct A/B testing, and optimize marketing campaigns
- Develop and manage integrated marketing campaigns across multiple channels, optimize channel performance, and leverage marketing automation platforms
- Evaluate and develop demand gen strategies and campaigns with clients, and support integrated marketing efforts and campaign orchestration
- Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV)
ASSUMPTION: The role requires strong analytical skills and experience using data to drive decision-making, as well as expertise in B2B marketing tools and marketing automation platforms.
🎯 Required Qualifications
- Education: Bachelor's or Master's degree in marketing, business, or a related field
- Experience: 2-4+ years of B2B marketing experience, with a focus on lead generation and conversion optimization
- Required Skills:
- Proven track record of driving qualified leads and achieving measurable results
- Strong understanding of B2B marketing best practices and strategies
- Expertise in B2B marketing tools and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Strong analytical skills and experience using data to drive decision-making
- Experience with omni-channel marketing strategies and tactics
- Excellent communication, presentation, and collaboration skills
- A passion for B2B sales and driving customer adoption
Preferred Skills:
- Experience with specific marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with specific industry trends or regulations
ASSUMPTION: Preferred skills are not critical for the role but can provide an advantage in the application process.
💰 Compensation & Benefits
- Salary Range:
- Growth Architect: $110,000 - $145,000 USD per year
- Senior Growth Architect: $157,000 - $190,000 USD per year
- Benefits:
- Zero-dollar health insurance premiums for employees, spouses, and children
- Low copays for medical, dental, and vision coverage
- Reimbursement for gym memberships and other fitness activities
- Fully vested Profit-Sharing Retirement Fund contributions, plus the option for employees to make personal contributions to a 401(k) plan
- Paid parental leave and other family benefits, such as elective egg freezing, surrogacy, and adoption reimbursement
- Generous paid time off, including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
- Paid sick time on an as-needed basis
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Business Consulting and Services
- Company Size: 10,001+ employees
- Founded: 1963
- Company Description: Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
- Company Specialties: Consumer insight, corporate development, corporate finance, digital economy, globalization, growth, information technology, innovation, marketing & sales, operations, people & organization, postmerger integration, risk management, strategy, sustainability, transformation, climate, artificial intelligence, cost transformation, and supply chains
📊 Role Analysis
- Career Level: Mid-career (2-5 years of experience)
- Reporting Structure: This role reports directly to the BCG X team, with potential collaboration with cross-functional teams, including marketing, sales, and product
- Work Arrangement: On-site, with potential flexibility for remote work
- Growth Opportunities: This role offers opportunities to work on diverse projects, collaborate with cross-functional teams, and gain exposure to various aspects of the business, leading to potential career growth within BCG X or the broader BCG organization
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
- Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US
- Geographic Context: Boston is a major hub for technology, healthcare, and finance industries, offering a diverse range of cultural, educational, and recreational opportunities
- Work Schedule: Standard business hours with flexibility for remote work arrangements
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, case studies, and on-site or virtual interviews with hiring managers and team members
- Key Assessment Areas: Problem-solving skills, analytical thinking, creativity, communication, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
👔 Cultural Fit Considerations
- Company Values: BCG values include humility, respect, integrity, and collaboration, with a focus on fostering a diverse and inclusive work environment
- Work Style: BCG X values a dynamic, agile, and innovative work style, with a strong emphasis on cross-functional collaboration and a growth mindset
- Self-Assessment Questions:
- How do you align with BCG's core values, particularly humility and respect?
- Describe a time when you demonstrated a growth mindset and how it contributed to your professional development
- How do you approach working in a diverse, cross-functional team environment, and what steps do you take to foster collaboration and inclusion?
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, necessitating strong time management and prioritization skills
- The fast-paced nature of BCG X may present challenges in balancing multiple responsibilities and meeting tight deadlines
- The role may require occasional travel to client sites or other BCG X offices, depending on project needs
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on growth marketing strategies and tactics specific to B2B ventures
- Requires a strong understanding of both marketing and sales processes to drive efficient demand generation
- Offers the opportunity to work on a diverse range of projects within the BCG X portfolio, rather than being focused on a single product or service
- Industry-specific context: The B2B marketing landscape is evolving rapidly, with a growing emphasis on account-based marketing (ABM) and personalized customer experiences
- Career path comparison: This role can serve as a stepping stone to leadership positions within BCG X or the broader BCG organization, providing exposure to various aspects of the business and opportunities to develop strategic and operational skills
📝 Sample Projects
- Developing and executing a targeted account-based marketing (ABM) campaign to drive qualified leads and accelerate their conversion to sales opportunities for a specific B2B product or service
- Conducting a comprehensive audit of an existing B2B marketing strategy and providing data-driven recommendations for optimization and improvement
- Collaborating with a cross-functional team to launch a new B2B product or service, including market research, competitive analysis, and go-to-market planning
💡 Key Questions to Ask During Interview
- What are the most pressing challenges facing the B2B marketing landscape, and how does this role address them?
- How does BCG X support the growth and development of its employees, particularly those in marketing and growth-focused roles?
- Can you describe a recent project or initiative that BCG X has undertaken to drive growth and innovation within the organization?
- How does BCG X measure the success of its marketing campaigns and strategies, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other BCG X teams or the broader BCG organization?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
- If selected for an interview, be prepared to discuss your approach to B2B marketing strategies, data-driven insights, and campaign optimization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Associate/Senior Growth Architect, B2B, United States – BCG X
- Company: Boston Consulting Group
- Location: Boston, Massachusetts, United States
- Job Type: Full-Time
- Category: Business Consulting and Services
- Date Posted: April 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Incubating growth thinking into ventures from ideation to customer adoption
- Evolving industry standards for growth marketing best practices
- Rapidly inventing transformative new strategies to validate, launch, and scale ventures
- Leveraging a hypothesis-driven, rapid test and learn approach to drive successful growth
- Collaborating with cross-functional teams to ensure best-in-class customer acquisition, engagement, and retention
ASSUMPTION: This role requires a strong understanding of B2B marketing strategies and a proven track record of driving qualified leads and achieving measurable results.
📋 Key Responsibilities
- Develop and execute comprehensive omni-channel B2B marketing strategies focused on driving qualified leads and accelerating their conversion to sales opportunities
- Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI
- Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey
- Optimize lead generation and conversion by developing targeted campaigns, analyzing lead data, and collaborating with sales teams
- Leverage data-driven insights to define, track, and analyze key B2B marketing metrics, conduct A/B testing, and optimize marketing campaigns
- Develop and manage integrated marketing campaigns across multiple channels, optimize channel performance, and leverage marketing automation platforms
- Evaluate and develop demand gen strategies and campaigns with clients, and support integrated marketing efforts and campaign orchestration
- Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV)
ASSUMPTION: The role requires strong analytical skills and experience using data to drive decision-making, as well as expertise in B2B marketing tools and marketing automation platforms.
🎯 Required Qualifications
- Education: Bachelor's or Master's degree in marketing, business, or a related field
- Experience: 2-4+ years of B2B marketing experience, with a focus on lead generation and conversion optimization
- Required Skills:
- Proven track record of driving qualified leads and achieving measurable results
- Strong understanding of B2B marketing best practices and strategies
- Expertise in B2B marketing tools and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Strong analytical skills and experience using data to drive decision-making
- Experience with omni-channel marketing strategies and tactics
- Excellent communication, presentation, and collaboration skills
- A passion for B2B sales and driving customer adoption
Preferred Skills:
- Experience with specific marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with specific industry trends or regulations
ASSUMPTION: Preferred skills are not critical for the role but can provide an advantage in the application process.
💰 Compensation & Benefits
- Salary Range:
- Growth Architect: $110,000 - $145,000 USD per year
- Senior Growth Architect: $157,000 - $190,000 USD per year
- Benefits:
- Zero-dollar health insurance premiums for employees, spouses, and children
- Low copays for medical, dental, and vision coverage
- Reimbursement for gym memberships and other fitness activities
- Fully vested Profit-Sharing Retirement Fund contributions, plus the option for employees to make personal contributions to a 401(k) plan
- Paid parental leave and other family benefits, such as elective egg freezing, surrogacy, and adoption reimbursement
- Generous paid time off, including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
- Paid sick time on an as-needed basis
Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
- Industry: Business Consulting and Services
- Company Size: 10,001+ employees
- Founded: 1963
- Company Description: Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
- Company Specialties: Consumer insight, corporate development, corporate finance, digital economy, globalization, growth, information technology, innovation, marketing & sales, operations, people & organization, postmerger integration, risk management, strategy, sustainability, transformation, climate, artificial intelligence, cost transformation, and supply chains
📊 Role Analysis
- Career Level: Mid-career (2-5 years of experience)
- Reporting Structure: This role reports directly to the BCG X team, with potential collaboration with cross-functional teams, including marketing, sales, and product
- Work Arrangement: On-site, with potential flexibility for remote work
- Growth Opportunities: This role offers opportunities to work on diverse projects, collaborate with cross-functional teams, and gain exposure to various aspects of the business, leading to potential career growth within BCG X or the broader BCG organization
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
- Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US
- Geographic Context: Boston is a major hub for technology, healthcare, and finance industries, offering a diverse range of cultural, educational, and recreational opportunities
- Work Schedule: Standard business hours with flexibility for remote work arrangements
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, case studies, and on-site or virtual interviews with hiring managers and team members
- Key Assessment Areas: Problem-solving skills, analytical thinking, creativity, communication, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
👔 Cultural Fit Considerations
- Company Values: BCG values include humility, respect, integrity, and collaboration, with a focus on fostering a diverse and inclusive work environment
- Work Style: BCG X values a dynamic, agile, and innovative work style, with a strong emphasis on cross-functional collaboration and a growth mindset
- Self-Assessment Questions:
- How do you align with BCG's core values, particularly humility and respect?
- Describe a time when you demonstrated a growth mindset and how it contributed to your professional development
- How do you approach working in a diverse, cross-functional team environment, and what steps do you take to foster collaboration and inclusion?
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, necessitating strong time management and prioritization skills
- The fast-paced nature of BCG X may present challenges in balancing multiple responsibilities and meeting tight deadlines
- The role may require occasional travel to client sites or other BCG X offices, depending on project needs
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on growth marketing strategies and tactics specific to B2B ventures
- Requires a strong understanding of both marketing and sales processes to drive efficient demand generation
- Offers the opportunity to work on a diverse range of projects within the BCG X portfolio, rather than being focused on a single product or service
- Industry-specific context: The B2B marketing landscape is evolving rapidly, with a growing emphasis on account-based marketing (ABM) and personalized customer experiences
- Career path comparison: This role can serve as a stepping stone to leadership positions within BCG X or the broader BCG organization, providing exposure to various aspects of the business and opportunities to develop strategic and operational skills
📝 Sample Projects
- Developing and executing a targeted account-based marketing (ABM) campaign to drive qualified leads and accelerate their conversion to sales opportunities for a specific B2B product or service
- Conducting a comprehensive audit of an existing B2B marketing strategy and providing data-driven recommendations for optimization and improvement
- Collaborating with a cross-functional team to launch a new B2B product or service, including market research, competitive analysis, and go-to-market planning
💡 Key Questions to Ask During Interview
- What are the most pressing challenges facing the B2B marketing landscape, and how does this role address them?
- How does BCG X support the growth and development of its employees, particularly those in marketing and growth-focused roles?
- Can you describe a recent project or initiative that BCG X has undertaken to drive growth and innovation within the organization?
- How does BCG X measure the success of its marketing campaigns and strategies, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other BCG X teams or the broader BCG organization?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and teamwork abilities
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
- If selected for an interview, be prepared to discuss your approach to B2B marketing strategies, data-driven insights, and campaign optimization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.