📌 Core Information
🔹 Job Title: Associate SEO Manager, US
🔹 Company: Aspire
🔹 Location: India (Remote)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 31, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (with flexibility to work from anywhere for up to 90 days per annum)
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic growth in the US market through SEO content production
- Collaborating with cross-functional teams to identify content opportunities and optimize performance
- Generating online signups and leads to acquire new customers for Aspire
- Working with internal and outsourced resources to publish content at scale
ASSUMPTION: This role requires a strategic mindset, analytical skills, and a deep understanding of SEO best practices to drive organic growth and achieve ambitious goals.
📋 Key Responsibilities
✅ Drive SEO content production for the US market in English
✅ Own the delivery of organic growth for the US Market, identifying content and scalable opportunities that resonate with our US customers
✅ Generate increasing online signups and leads to acquire new customers for Aspire
✅ Use market, competitor, and keyword research to build a prioritized content plan
✅ Work with internal and outsourced resources to publish content at scale
✅ Use tools like Ahrefs for research and opportunity forecasting
✅ Develop Aspire’s expertise to deeply understand our product and target audience
✅ Measure and report content performance to iterate and optimize results
✅ Adhere to internal guidelines and processes to ensure we remain compliant
✅ Share market insights with the rest of the marketing team to inform broader campaigns
ASSUMPTION: The role involves a mix of strategic planning, hands-on content creation, and performance analysis to drive SEO success in the US market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of experience in SEO, with a proven track record of driving organic growth
Required Skills:
- Strategic mindset and ability to understand how to shape a plan to deliver results
- Curiosity and problem-solving skills
- Highly process-driven, analytical, and conscientious
- Proficient in using SEO tools (Ahrefs, SEM Rush, Google Search Console, Google Analytics 4)
- Fluent in English
- Ability to understand Aspire’s needs and organize workstreams and projects with clear timelines and deliverables
Preferred Skills:
- Background in a B2B company
- Understanding of the US market and startup scene
- Experience working in a hybrid or remote team
ASSUMPTION: Candidates with a strong SEO background, analytical skills, and experience working in a B2B environment will be best suited for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for mid-level SEO roles in India with remote work arrangements)
Benefits:
- Uncapped flexible annual leave
- Hybrid work arrangement
- Training subsidy for professional growth
- Wellness benefit
- Team bonding budget
- Flexibility to work from anywhere (for up to 90 days per annum)
Working Hours: Full-time (40 hours per week), with flexibility to work from anywhere for up to 90 days per annum
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in India with remote work arrangements. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech
Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 2018 (Relatively young company with a fast-paced and innovative culture)
Company Description:
- Leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs
- Mission to reinvent business finance and empower startups and businesses to realize their full potential
- Recognized for excellence, earning awards such as Best Employer and Startup of the Year by the Asia FinTech Awards
Company Specialties:
- Business finance
- Financial operating system
- Entrepreneurship
- Fintech
Company Website: https://aspire.io/
ASSUMPTION: Aspire is a fast-growing fintech company with a strong focus on innovation and empowering entrepreneurs. Their small to mid-sized team offers a dynamic and agile work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Growth Marketing (based in Singapore)
Work Arrangement: Hybrid (Remote with flexibility to work from anywhere for up to 90 days per annum)
Growth Opportunities:
- Potential to grow within the marketing team as Aspire expands its US presence
- Opportunity to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop expertise in SEO and gain experience working in a fast-paced fintech environment
ASSUMPTION: This role offers growth opportunities within the marketing team and the chance to develop expertise in SEO while working in a dynamic fintech environment.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with flexibility to work from anywhere for up to 90 days per annum)
Office Location(s): India (Remote)
Geographic Context:
- India is the second-most populous country in the world, with a diverse culture and a growing startup ecosystem
- Remote work offers flexibility and the opportunity to work from anywhere in India for up to 90 days per annum
- Time zone: India Standard Time (IST, UTC +5:30)
Work Schedule: Full-time (40 hours per week), with flexibility to work from anywhere for up to 90 days per annum
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in India for up to 90 days per annum, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final round interview with the marketing team
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Cultural fit and alignment with Aspire's values
- Communication and presentation skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare a portfolio or case studies showcasing your SEO skills and results
- Research Aspire's company culture and values, and be prepared to discuss how your skills and experience make you a strong fit for the role
ATS Keywords: SEO, content production, market research, keyword research, analytical skills, project management, B2B experience, English fluency
ASSUMPTION: The application process involves multiple rounds of interviews and assessments to evaluate candidates' SEO skills, analytical thinking, and cultural fit with Aspire.
🛠️ Tools & Technologies
- Ahrefs
- SEM Rush
- Google Search Console
- Google Analytics 4
- Content management systems (e.g., WordPress, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in using SEO tools such as Ahrefs, SEM Rush, Google Search Console, and Google Analytics 4, as well as content management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Empowerment
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Agile and dynamic
- Results-driven and data-informed
- Collaborative and cross-functional
- Flexible and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you describe a time when you identified a content opportunity and drove organic growth for a previous employer or client?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Aspire values innovation, empowerment, collaboration, and customer-centricity. Candidates should be agile, results-driven, and able to work effectively in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Working remotely may require self-motivation and time management skills
- The role may involve working with freelancers and agencies, requiring strong project management and communication skills
- The fast-paced nature of the fintech industry may present challenges in keeping up with industry trends and best practices
- Time zone differences may require flexible working hours to collaborate effectively with the global marketing team
ASSUMPTION: The role presents unique challenges, such as working remotely and managing freelancers, as well as the fast-paced nature of the fintech industry and potential time zone differences.
📈 Similar Roles Comparison
- This role is unique in its focus on driving organic growth in the US market for a fast-growing fintech company
- Compared to similar SEO roles, this position offers the opportunity to work in a dynamic and innovative fintech environment
- Career progression may involve growing within the marketing team or transitioning to a more senior role as Aspire expands its US presence
ASSUMPTION: This role offers a unique opportunity to drive organic growth in the US market for a fast-growing fintech company, with potential for career growth and development within the marketing team.
📝 Sample Projects
- Conducting keyword research and competitor analysis to identify high-volume, low-difficulty content opportunities for the US market
- Developing a content strategy and editorial calendar to drive organic growth and achieve ambitious traffic and conversion targets
- Collaborating with cross-functional teams to create and publish high-quality, SEO-optimized content, such as blog posts, landing pages, and resource guides
ASSUMPTION: Sample projects involve conducting keyword research, developing content strategies, and collaborating with cross-functional teams to create and publish high-quality, SEO-optimized content.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the US market?
- What are the biggest challenges facing the US marketing team, and how can this role help address them?
- What opportunities are there for growth and development within the marketing team or the broader organization?
- How does Aspire support work-life balance for remote employees?
ASSUMPTION: Key questions to ask during the interview focus on role priorities, strategic fit, challenges, growth opportunities, and work-life balance for remote employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant SEO experience and achievements
- Prepare a portfolio or case studies showcasing your SEO skills and results
- Research Aspire's company culture and values, and be prepared to discuss how your skills and experience make you a strong fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
